The document discusses the star image and branding strategy for an up-and-coming indie band called "The Coo Coo Club". It outlines their target audience as students aged 16+, their label as Transgressive Records, and their image as youthful, quirky, and organic. It analyzes how the band's promotional materials like posters, album artwork, and music videos portray this image and link cohesively to represent the band's style and themes of being natural, alternative, and environmentally friendly.

1. How effective is the combination of your main product and ancillary texts Task 2 – Advanced Portfolio

8. The Album cover for ‘The Coo Coo Club’ - Our album cover fits the theme/atmospheric look we have for our poster and throughout our music video. - This photograph particularly emphasises the bicycle, the band and the atmospheric lanterns. - This photograph particularly emphasises the organic themes/bicycles/youthfulness and appearance of the band.

9. A still from our Music Video This still represents the bands youthfulness and energy. This still is from the ‘carnival’/’festival’ scene in our music video. This particularly emphasises the star image of the band we wanted to portray as the carnival/festival style fits the organic, natural star image and style of ‘The Coo Coo Club’ – creative, environmentally friendly, youthful and original.