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9091‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30
Slogans from Conservation International’s ‘Nature Is Speaking’ camp...
9293‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30
‫الماضية‬ 28 ‫الـــ‬ ‫الســنوات‬ ‫مدى‬ ‫علــى‬ ‫الدولية‬ ‫الحمايــة...
9495‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30
‫تحديد‬ ‫خــال‬ ‫من‬ ‫لألرض‬ ‫الطبيعية‬ ‫الثــروة‬ ‫حماية‬ ‫حــول‬ ...
96 30 ‫شواطئ‬Shawati’ 30
‫الفيلــة‬ ‫إنقــاذ‬ ‫تشــمل‬ ً‫حاليــا‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫عليهــا‬ ‫تعمــل‬ ‫ال...
9899‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30
‫الطبيعــة‬ ‫قــدرة‬ ‫إضعــاف‬ ‫دون‬ ‫االقتصــادي‬ ‫النمــو‬ ‫ويدعـ...
100101‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30
‫التجارية‬ ‫الشركات‬ ‫مع‬ ‫بيد‬ ً‫يدا‬ ‫العمل‬
‫العالم‬ ‫عبرها‬ ‫...
102103‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30
‫الوصــول‬ ‫إمكانيــة‬ ‫المزارعيــن‬ ‫البرنامــج‬ ‫هــذا‬ ‫منــح‬...
104 30 ‫شواطئ‬Shawati’ 30
AD
day, for ever ything. By reframing
the conversation, the message is that
saving nature is a m...
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090-105 Our Life - 2_2 Rebranding Environmentalism - Conservation International

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090-105 Our Life - 2_2 Rebranding Environmentalism - Conservation International

  1. 1. 9091‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30 Slogans from Conservation International’s ‘Nature Is Speaking’ campaign. © Conservation International. Words Y-Jean Mun-Delsalle | ‫مون-ديلسال‬ ‫واي-جين‬ ‫بقلم‬ .‫وازدهارها‬ ‫للطبيعة‬ ‫بحاجة‬ ‫الناس‬ .‫إدراكها‬ ‫للجميع‬ ‫ينبغي‬ ‫حقيقة‬ ‫هذه‬ .‫أنت‬ ‫فيهم‬ ‫بما‬ ...‫أكلته‬ ‫طعام‬ ‫كل‬ ...‫استنشقته‬‫نفس‬‫كل‬ ...‫نفذته‬ ‫عمل‬ ‫كل‬ ...‫ملكته‬ ‫شيء‬ ‫كل‬ .ً‫ممكنا‬ ‫سبق‬ ‫ما‬ ‫كل‬ ‫جعلت‬ ‫من‬ ‫وحدها‬ ‫الطبيعة‬ People need nature to thrive. It’s true for everyone. Including you. Every meal you’ve ever eaten… Every breath you’ve ever taken… Every job you’ve ever had… Everything you’ve ever owned… Nature made it all possible.
  2. 2. 9293‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30 ‫الماضية‬ 28 ‫الـــ‬ ‫الســنوات‬ ‫مدى‬ ‫علــى‬ ‫الدولية‬ ‫الحمايــة‬ ‫منظمــة‬ ‫عملــت‬ ‫ألننا‬ ،‫للجميع‬ ‫ومســتدام‬ ‫ومنتــج‬ ‫مزدهر‬ ‫كوكــب‬ ‫مقومات‬ ‫توفيــر‬ ‫علــى‬ ‫وليس‬ ،‫الحياة‬ ‫قيد‬ ‫على‬ ‫بقائنــا‬ ‫أجل‬ ‫من‬ ‫الطبيعة‬ ‫على‬ ‫نعتمــد‬ ‫ببســاطة‬ ‫البناء‬ ‫وعبــر‬ ،‫الطبيعي‬ ‫العالــم‬ ‫حمايــة‬ ‫الذاتيــة‬ ‫مصلحتنــا‬ ‫مــن‬ .‫العكــس‬ ‫الحماية‬ ‫منظمــة‬ ‫فإن‬ ،‫الميدانــي‬ ‫والعمل‬ ‫والشــراكة‬ ‫العلــم‬ ‫أســس‬ ‫علــى‬ .‫العالمية‬ ‫للمشــاكل‬ ‫عالمية‬ ً‫حلــوال‬ ‫تجد‬ ‫الدوليــة‬ For the past 28 years, Conservation International (CI) has been working to provide a healthy, prosperous, productive and sustainable planet for everyone because we are dependent on nature for our very survival – not the other way around. It’s in our self-interest to protect the natural world, and by building upon a foundation of science, partnership and fieldwork, CI finds global solutions to global problems. ‫والرئيس‬ ‫اإلدارة‬ ‫مجلس‬ ‫رئيس‬ ،‫ســيليغمان‬ ‫بيتر‬ ‫«مســتقبل‬ :‫الدوليــة‬ ‫الحمايــة‬ ‫لمنظمــة‬ ‫التنفيــذي‬ .»‫نحــن‬ ‫مســتقبلنا‬ ‫المطــاف‬ ‫بنهايــة‬ ‫هــو‬ ‫الطبيعــة‬ ‫يعتقد‬ ‫بينمــا‬ .‫اإلنســانية‬ ‫الشــروط‬ ‫على‬ ‫المنظمــة‬ ‫هــذه‬ ‫نجــاح‬ ‫يســتند‬ ‫الطبيعة‬ ‫حفــظ‬ ‫حــول‬ ‫تــدور‬ ‫البيئيــة‬ ‫المبــادرات‬ ‫أن‬ ‫النــاس‬ ‫مــن‬ ‫كثيــر‬ ‫النــاس‬ ‫أن‬ ‫أســاس‬ ‫علــى‬ ‫تعمــل‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫فــإن‬ ،‫فقــط‬ ‫هــي‬ ‫الطبيعــة‬ ‫فــإن‬ ،‫الحقيقــة‬ ‫فــي‬ .‫الطبيعــة‬ ‫الزدهــار‬ ‫ماســة‬ ‫بحاجــة‬ ‫البيئة‬ ‫حمايــة‬ ‫من‬ ‫والهدف‬ ،‫أنفســنا‬ ‫إلنقــاذ‬ ‫أمامنــا‬ ‫الوحيــدة‬ ‫الوســيلة‬ ،‫ذلك‬ ‫على‬ ‫وبنــاء‬ .‫جمعــاء‬ ‫اإلنســانية‬ ‫حماية‬ ‫هــو‬ ‫المطــاف‬ ‫نهايــة‬ ‫فــي‬ ‫وجهــات‬ ‫تبديــل‬ ‫إلــى‬ ‫النــاس‬ ‫تدعــو‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫فــإن‬ ‫اســتراتيجية‬ ‫خالل‬ ‫من‬ ‫الطبيعة‬ ‫مع‬ ‫بعالقتهم‬ ‫يختــص‬ ‫فيمــا‬ ‫نظرهــم‬ ‫لدعم‬ ‫والالزمــة‬ ‫اللعبــة‬ ‫قواعــد‬ ‫لتغييــر‬ ‫الضروريــة‬ ‫االبتــكارات‬ ‫تحــدد‬ ً‫بلدا‬ 25 ‫مــن‬ ‫أكثــر‬ ‫فــي‬ ‫حلولهــا‬ ‫المنظمــة‬ ‫وتعــرض‬ ،‫المبذولــة‬ ‫الجهــود‬ ‫اإليجابي‬ ‫التغييــر‬ ‫إلــى‬ ‫تــؤدي‬ ‫الطبيعــة‬ ‫حمايــة‬ ‫أن‬ ‫كيــف‬ ‫إظهــار‬ ‫عبــر‬ ‫من‬ ‫لالســتفادة‬ ‫المرموقــة‬ ‫الهيئــات‬ ‫مــع‬ ‫الشــراكات‬ ‫تبــرم‬ ‫كمــا‬ ،‫للنــاس‬ ‫فــي‬ ‫الجغرافيــة‬ ‫الحــدود‬ ‫وراء‬ ‫مــا‬ ‫إلــى‬ ‫ونقلهــا‬ ‫المســتقاة‬ ‫الــدروس‬ .‫مجاالت‬ ‫عــدة‬ T he future of nature is the future of us,” says Peter Seligmann, Chairman and CEO of Conservation International. At this organisation, success is based on human terms. While many people believe that environmental initiatives are about saving nature, CI works on the basis that people need nature to thrive. Nature is in fact the only way to save ourselves, and the goal of environmentalism at the end of the day is to protect humanity. Thus, CI is calling for a shift in people’s perspectives on their relationship with nature through a strategy of identifying the game-changing innovations needed to support its efforts, displaying its solutions on the ground in more than 25 countries by showing how protecting nature leads to positive change for people, and partnering with prominent institutions to strengthen the lessons it has learnt beyond the geographical boundaries of its field demonstrations. “ ‫يقول‬ Indonesia's The Bird's Head Seascape. © Conservation International/photo by Sterling Zumbrunn. Indonesia’s The Bird’s Head Seascape​is now a global model for community-driven conservation at scale and is turning the tide on threats such as destructive fishing methods and overfishing. In 2004, Conservation International forged an unprecedented collaboration with The Nature Conservancy, the World Wide Fund for Nature and numerous local partners to sustainably manage coastal and marine resources in the Bird’s Head Seascape. The collaboration ensures food security and sustainable economic benefits for local communities while also preserving the Seascape’s globally significant biodiversity. © Conservation International/photo by Sterling Zumbrunn.
  3. 3. 9495‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30 ‫تحديد‬ ‫خــال‬ ‫من‬ ‫لألرض‬ ‫الطبيعية‬ ‫الثــروة‬ ‫حماية‬ ‫حــول‬ ‫الفكــرة‬ ‫تــدور‬ ،‫عنهــا‬ ‫والدفــاع‬ ‫والبحــر‬ ‫البــر‬ ‫فــي‬ ‫للخطــر‬ ‫المعرضــة‬ ‫المذهلــة‬ ‫األماكــن‬ ‫لوجــود‬ ‫بحاجــة‬ ‫ليســت‬ ‫الطبيعــة‬ .‫البشــرية‬ ‫لبقــاء‬ ‫عنهــا‬ ‫غنــى‬ ‫ال‬ ‫والتــي‬ ‫والمياه‬ ‫الغذاء‬ ‫إن‬ ‫حيــث‬ ،‫الطبيعة‬ ‫إلى‬ ‫بحاجة‬ ‫اإلنســان‬ ‫ولكــن‬ ،‫اإلنســان‬ ‫اإليكولوجيــة‬ ‫النظــم‬ ‫ســامة‬ ‫علــى‬ ‫تعتمــد‬ ‫العمــل‬ ‫وفــرص‬ ‫والصحــة‬ ‫مما‬ ‫أكثر‬ ‫الطبيعــة‬ ‫من‬ ‫يأخــذون‬ ‫البشــر‬ ‫فإن‬ ،‫ذلــك‬ ‫ومــع‬ .‫األرض‬ ‫لكوكــب‬ ‫والمناخ‬ ‫النقي‬ ‫الهــواء‬ ‫توفير‬ ‫على‬ ‫األرض‬ ‫قدرة‬ ‫ويدمــرون‬ ،‫لهــم‬ ‫تمنحــه‬ ‫ممــا‬ ،‫عليهــا‬ ‫نعتمــد‬ ‫التــي‬ ‫الغذائيــة‬ ‫والعناصــر‬ ‫العذبــة‬ ‫والميــاه‬ ‫المســتقر‬ ‫الرئيس‬ ،‫موريس‬ ‫جنيفــر‬ ‫تعلق‬ .‫عالمية‬ ‫أزمــة‬ ‫نشــوء‬ ‫إلى‬ ‫بالتالــي‬ ‫يــؤدي‬ ‫أن‬ ‫الوقائع‬ ‫«أثبتــت‬ :‫الدولية‬ ‫الحمايــة‬ ‫منظمــة‬ ‫فــي‬ ‫للعمليــات‬ ‫التنفيــذي‬ ‫بســبل‬ ‫واالرتقــاء‬ ‫االقتصــادات‬ ‫تحســين‬ ‫باســتطاعتها‬ ‫الطبيعــة‬ ‫حمايــة‬ ،‫الدوليــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫إلــى‬ ‫انضمامــي‬ ‫مــن‬ ‫عاميــن‬ ‫بعــد‬ .‫العيــش‬ ‫تــم‬ ،‫المحلــي‬ ‫للمجتمــع‬ ‫المملوكــة‬ ‫الشــركات‬ ‫مــع‬ ‫مباشــر‬ ‫بشــكل‬ ‫وعملــي‬ ‫لمنظمة‬ ‫التابع‬ ‫الخضــراء‬ ‫المشــاريع‬ ‫صندوق‬ ‫إنشــاء‬ ‫عن‬ ً‫رســميا‬ ‫اإلعالن‬ ‫التجاريــة‬ ‫األعمــال‬ ‫قــدرة‬ ‫وتعزيــز‬ ‫دعــم‬ ‫أجــل‬ ‫مــن‬ ،‫الدوليــة‬ ‫الحمايــة‬ ‫خالل‬ ‫مــن‬ ‫اإلنســان‬ ‫لرفــاه‬ ‫تســعى‬ ‫التــي‬ ‫الحجــم‬ ‫والمتوســطة‬ ‫الصغيــرة‬ ‫والطاقــة‬ ‫والغــذاء‬ ‫العذبــة‬ ‫الميــاه‬ ‫قبيــل‬ ‫مــن‬ ‫الهامــة‬ ‫الخدمــات‬ ‫حمايــة‬ ‫اإليكولوجيــة‬ ‫النظــم‬ ‫مــن‬ ‫المجتمعــات‬ ‫تتلقاهــا‬ ‫والتــي‬ ،‫ذلــك‬ ‫وغيــر‬ ‫حققت‬ ‫منه‬ ‫المدعومة‬ ‫الشــركات‬ ‫فإن‬ ،‫الصندوق‬ ‫انطــاق‬ ‫منذ‬ .‫الســليمة‬ ‫حوالــي‬ ‫وتوظيــف‬ ،‫أمريكــي‬ ‫دوالر‬ ‫مليــون‬ 200 ‫يقــارب‬ ‫بمــا‬ ‫مبيعــات‬ 515000 ‫مــن‬ ‫أكثــر‬ ‫وإحيــاء‬ ‫وحمايــة‬ ،‫دولــة‬ 14 ‫فــي‬ ‫شــخص‬ 60000 .»‫الهامــة‬ ‫اإليكولوجيــة‬ ‫النظــم‬ ‫مــن‬ ‫هكتــار‬ ‫مــن‬ ‫واشــنطن‬ ‫فــي‬ 1987 ‫عــام‬ ‫مــن‬ ‫ينايــر‬ ‫فــي‬ ‫المنظمــة‬ ‫تأســيس‬ ‫منــذ‬ ‫عدده‬ ‫البالغ‬ ‫العامــل‬ ‫الفريق‬ ‫فــإن‬ ،‫بيب‬ ‫وسبنســر‬ ‫ســيليغمان‬ ‫بيتر‬ ‫قبــل‬ ‫ســاعدوا‬ ‫قد‬ ،‫الشــركاء‬ ‫من‬ 2000 ‫عن‬ ‫يزيد‬ ‫ما‬ ‫مع‬ ‫وبالتعاون‬ ،ً‫بلــدا‬ 30 ‫مــن‬ ‫أكثــر‬ ‫فــي‬ ‫موظــف‬ 900 ً‫وصوال‬ ‫والبرازيل‬ ‫مدغشــقر‬ ‫من‬ ‫والبحــر‬ ‫البر‬ ‫في‬ ‫مربــع‬ ‫كيلومتر‬ ‫مليــون‬ 3.4 ‫يفــوق‬ ‫مــا‬ ‫حمايــة‬ ‫علــى‬ ‫مقايضة‬ ‫اتفاق‬ ‫أول‬ ‫المنظمــة‬ ‫وقعت‬ ،‫انطالقتهــا‬ ‫من‬ ‫األولى‬ ‫الســنة‬ ‫في‬ .‫الهــادئ‬ ‫المحيــط‬ ‫جــزر‬ ‫إلــى‬ ‫ديونها‬ ‫مــن‬ ‫جــزء‬ ‫شــراء‬ ‫عبــر‬ ،‫البوليفيــة‬ ‫الحكومــة‬ ‫مــع‬ ‫الطبيعــة‬ ‫حمايــة‬ ‫مقابــل‬ ‫للديــون‬ ‫نوعــه‬ ‫مــن‬ ‫ما‬ ‫وهذا‬ ،‫الحيــوي‬ ‫المحيــط‬ ‫محميــة‬ ‫حــول‬ ‫ــا‬ ّ‫ومم‬ ‫مــن‬ ‫هكتــار‬ ‫مليــون‬ 1.5 ‫حمايــة‬ ‫مقابــل‬ ‫الخارجيــة‬ ‫عالمية‬ ‫خريطــة‬ ‫أول‬ ‫أنشــأت‬ ،1991 ‫عــام‬ ‫في‬ .‫المماثلــة‬ ‫الصفقــات‬ ‫مــن‬ ‫العديــد‬ ‫عقــد‬ ‫إلهــام‬ ‫إلــى‬ ‫قــاد‬ ‫قليــل‬ ‫األرض‬ ‫ســطح‬ ‫علــى‬ ‫للتغييــر‬ ‫تخضــع‬ ‫لــم‬ ‫التــي‬ ‫الطبيعيــة‬ ‫الموائــل‬ ‫مــن‬ ‫تبقــى‬ ‫مــا‬ ‫أن‬ ‫تبيــن‬ ‫المنظمة‬ ‫لعبــت‬ ،‫بعاميــن‬ ‫التاريــخ‬ ‫ذلــك‬ ‫بعــد‬ .ً‫واســعا‬ ً‫دوليــا‬ ً‫اهتمامــا‬ ‫جــذب‬ ‫الــذي‬ ‫األمــر‬ ‫وهــو‬ ،ً‫جــدا‬ ‫على‬ ‫لها‬ ‫نشــاط‬ ‫أول‬ ‫ذلــك‬ ‫وكان‬ ،‫كاليفورنيــا‬ ‫خليــج‬ ‫شــمال‬ ‫بحريــة‬ ‫محميــة‬ ‫خلــق‬ ‫فــي‬ ً‫رئيســيا‬ ً‫دورا‬ .‫البحري‬ ‫الصعيــد‬ The idea is to safeguard earth’s natural wealth by pinpointing and defending the stunning yet vulnerable places on land and at sea that are essential for humanity’s survival. Nature doesn’t need people, but people need nature as our food, water, health and jobs depend on the health of the planet’s ecosystems. However, humans have been taking more than nature can give, destroying the earth’s ability to provide the clean air, stable climate, fresh water and food we rely on and creating a global crisis. CI’s Chief Operating Officer, Jennifer Morris, comments, “Nature conservation has proven it can improve economies and livelihoods. Two years after joining CI, working directly with local community-owned businesses, I led the formal establishment of CI’s Verde Ventures fund to boost small- and medium-sized businesses that support human well-being by protecting the important services – like fresh water, food, energy and more – that communities receive from healthy ecosystems. Since its creation, the businesses supported by Verde Ventures have generated sales of nearly USD 200 million, employment of nearly 60,000 people in 14 countries and the protection and restoration of more than 515,000 hectares of important ecosystems.” Since its founding in January 1987 in Washington DC by Peter Seligmann and Spencer Beebe, CI’s 900-strong team in over 30 countries, together with more than 2,000 partners, has helped to protect over 3.4 million square kilometres of land and sea, from Madagascar and Brazil to the the Pacific Islands. That first year, CI signed the first-ever debt- for-nature swap agreement with the Bolivian government, purchasing a portion of its foreign debt in exchange for the protection of 1.5 million hectares in and around the Beni Biosphere Reserve, which went on to inspire many similar deals. In 1991, it created the first global map showing how few unaltered habitats remain on earth, attracting international attention. Two years later, it played a key role in the creation of a marine protected area in the northern Gulf of California – its first-ever marine engagement. Today, some of CI’s recent projects include saving Africa’s elephants, financing long-term marine protection i n t h e P a c i f ic, e v a lu at i n g o ce a n health worldwide, protecting forests in M ad aga sca r a nd F iji to combat climate change, improving lives in B ol iv i a a nd Br a z i l, s a feg u a rd i ng manta rays in Indonesia, boosting European and US government funding for conservation, creating opportunities for g r e e n g r o w t h i n G uy a n a a n d furthering environmental standards for consumer goods. It’s financing of these initiatives stems from a diverse range of sources. In FY13, it earned USD105.6 million in revenue, with 34 per cent from corporations, 27 per cent from foundations, 19 per cent from governments, NGOs and multilaterals, 10 per cent from individuals, 4 per cent from investments and 6 per cent from other income. THINKING BIG CI’s current approach recognises nature as the foundation of a healthy society. In 2009, it shifted its mission to focus on human well-being after two decades of conservation impact to better reflect its core belief that people need nature to thrive. It encourages sustainable production, working with companies, especially big business with sizeable Africa-Madagascar. © Conservation International/photo by Sterling Zumbrunn. Slogans from Conservation International’s ‘Nature Is Speaking’ campaign. © Conservation International. Conservation International’s Executive Vice President, Dr M Sanjayan. © Ami Vitale/amivitale.com.
  4. 4. 96 30 ‫شواطئ‬Shawati’ 30 ‫الفيلــة‬ ‫إنقــاذ‬ ‫تشــمل‬ ً‫حاليــا‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫عليهــا‬ ‫تعمــل‬ ‫التــي‬ ‫المشــاريع‬ ‫أحــدث‬ ‫مــن‬ ‫بعــض‬ ‫المحيطات‬ ‫ســامة‬ ‫وتقييم‬ ،‫الهادئ‬ ‫المحيط‬ ‫فــي‬ ‫األمد‬ ‫طويلة‬ ‫البحريــة‬ ‫الحمايــة‬ ‫وتمويــل‬ ،‫اإلفريقيــة‬ ‫وتحســين‬ ،‫المنــاخ‬ ‫تغيــر‬ ‫لمقاومــة‬ ‫وفيجــي‬ ‫مدغشــقر‬ ‫فــي‬ ‫الغابــات‬ ‫وصــون‬ ،‫العالــم‬ ‫أنحــاء‬ ‫جميــع‬ ‫فــي‬ ‫زيــادة‬ ‫وتحفيــز‬ ،‫أندونيســيا‬ ‫فــي‬ ‫مانتــا‬ ‫أشــعة‬ ‫وحمايــة‬ ،‫والبرازيــل‬ ‫بوليفيــا‬ ‫فــي‬ ‫المعيشــة‬ ‫مســتوى‬ ‫في‬ ‫األخضر‬ ‫للنمــو‬ ‫فرص‬ ‫وخلق‬ ،‫الطبيعــة‬ ‫صــون‬ ‫أجل‬ ‫مــن‬ ‫واألمريكــي‬ ‫األوروبــي‬ ‫الحكومــي‬ ‫التمويــل‬ ‫عبر‬ ‫المبادرات‬ ‫هــذه‬ ‫المنظمة‬ ‫تمول‬ .‫االســتهالكية‬ ‫بالســلع‬ ‫يتعلق‬ ‫فيما‬ ‫البيئية‬ ‫المعاييــر‬ ‫وتعزيــز‬ ،‫غيانــا‬ ‫دوالر‬ ‫مليــون‬ 105.6 ‫المنظمة‬ ‫جنــت‬ ،2013 ‫لعــام‬ ‫المالية‬ ‫الســنة‬ ‫فــي‬ .‫المصــادر‬ ‫مــن‬ ‫متنوعــة‬ ‫مجموعــة‬ ،‫المؤسســات‬ ‫من‬ ‫بالمائة‬ 27 ،‫الشــركات‬ ‫مــن‬ ‫بالمائــة‬ 34 ‫بيــن‬ ‫مــا‬ ‫توزعــت‬ ،‫الدخــل‬ ‫واردات‬ ‫مــن‬ ‫أمريكــي‬ 4 ،‫األفراد‬ ‫مــن‬ ‫بالمائة‬ 10 ،‫المتعــددة‬ ‫واألطراف‬ ‫الحكومية‬ ‫غيــر‬ ‫والهيئــات‬ ‫الحكومــات‬ ‫مــن‬ ‫بالمائــة‬ 19 .‫األخــرى‬ ‫اإليــرادات‬ ‫مــن‬ ‫بالمائــة‬ 6‫و‬ ،‫االســتثمارات‬ ‫مــن‬ ‫بالمائــة‬ ‫واسع‬ ‫بأفق‬ ‫التفكير‬ .‫الســليم‬ ‫المجتمع‬ ‫أســاس‬ ‫هي‬ ‫الطبيعــة‬ ‫أن‬ ‫مبــدأ‬ ‫إلــى‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫لمنظمــة‬ ‫الحالــي‬ ‫النهــج‬ ‫يســتند‬ ‫نحو‬ ‫تحولت‬ ‫إذ‬ ،‫بهــا‬ ‫المنوطــة‬ ‫المهمــة‬ ‫بنــود‬ ‫علــى‬ ‫التغييــرات‬ ‫بعــض‬ ‫المنظمــة‬ ‫أدخلــت‬ ،2009 ‫عــام‬ ‫فــي‬ ‫الطبيعة‬ ‫على‬ ‫المحافظة‬ ‫أثر‬ ‫إلبراز‬ ‫جهودهــا‬ ‫بذل‬ ‫من‬ ‫الزمن‬ ‫من‬ ‫عقدين‬ ‫بعد‬ ‫اإلنســان‬ ‫رفاه‬ ‫علــى‬ ‫التركيــز‬ ‫اإلنتاج‬ ‫على‬ ‫المنظمــة‬ ‫تشــجع‬ .‫الطبيعة‬ ‫الزدهار‬ ‫ماســة‬ ‫بحاجة‬ ‫الناس‬ ‫بــأن‬ ‫إيمانهــا‬ ‫جوهــر‬ ‫إيضــاح‬ ‫بغيــة‬ ‫فــي‬ ً‫كبيــرا‬ ً‫عالميــا‬ ً‫حضــورا‬ ‫تمتلــك‬ ‫التــي‬ ‫منهــا‬ ‫الكبيــرة‬ ً‫وخصوصــا‬ ،‫الشــركات‬ ‫مــع‬ ‫والعمــل‬ ،‫المســتدام‬ ‫الضرورية‬ ‫والخدمــات‬ ‫الســلع‬ ‫إنتاج‬ ‫أن‬ ‫لضمــان‬ ‫والزراعة‬ ‫والطاقــة‬ ‫التعديــن‬ ‫مثــل‬ ‫الرئيســية‬ ‫الصناعــات‬ global footprints in key industries like mining, energy and agriculture to guarantee that the production of crucial goods and services continues to flow and backs economic growth without weakening nature’s capacity to support humanity. Encouraging effective governance, it engages with national governments to make certain that leaders possess the knowledge and tools required to sustainably administer their countries’ natural wealth for the long-term well-being of their populations. While small-scale interventions in remote villages may have proven successful in the past, CI realised that to achieve the necessary level of impact, it had to scale it up and work at every level to find solutions. Morris notes, “In many ways, our current ‘macro’ approach to achieve systemic governance change is a lot harder than working with individual villages. But I firmly believe that the impacts we will have if we’re successful are much, much greater than before.” Looking at the big picture, rather than just collaborating with local communities all over the world, CI works closely with governments, foundations and businesses and brings all relevant parties to the table so that decisions are made collectively and responsibly, and because together they can make a larger impact. It champions big ideas that advocate planet-sized changes to fix global problems in the long term rather than focusing on one sector or one issue, drawing on the influence of its numerous partners and decades of experience. Morris explains, “Given the enormity of the issues facing the health of our planet, all sectors must do what they can to measure the value of natural assets that were once taken for granted.” Having lived in Namibia teaching English to local women over 22 years ago where she noticed that many of the hea lth issues faced by its communities were directly related to poverty and to the environment, Morris shares, “Working daily with women there, I learnt that their land, close to environmental collapse, was negatively impacting health and economic development in ways I had never imagined. I have dedicated my education and career to addressing AD Jennifer Morris, COO Conservation International. © Conservation International. Jennifer Morris, COO Conservation International with kids in Phobijkha Bhutan. © Olivier Langrand.
  5. 5. 9899‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30 ‫الطبيعــة‬ ‫قــدرة‬ ‫إضعــاف‬ ‫دون‬ ‫االقتصــادي‬ ‫النمــو‬ ‫ويدعــم‬ ً‫دمــا‬ ُ‫ق‬ ‫يمضــي‬ ،‫الفعالــة‬ ‫الحكوميــة‬ ‫الممارســات‬ ‫المنظمــة‬ ‫تشــجع‬ .‫اإلنســانية‬ ‫دعــم‬ ‫علــى‬ ‫المعرفة‬ ‫يمتلكــون‬ ‫القادة‬ ‫أن‬ ‫مــن‬ ‫للتأكد‬ ‫المحليــة‬ ‫الحكومــات‬ ‫مــع‬ ‫وتعمــل‬ ‫بصورة‬ ‫لبلدانهم‬ ‫الطبيعية‬ ‫الثــروات‬ ‫إلدارة‬ ‫الالزمــة‬ ‫واألدوات‬ ‫الضروريــة‬ .‫شــعوبهم‬ ‫رفاه‬ ‫على‬ ‫بالتالي‬ ‫ينعكس‬ ‫مما‬ ،‫الطويل‬ ‫المدى‬ ‫على‬ ‫مســتدامة‬ ‫القــرى‬ ‫فــي‬ ‫محــدود‬ ‫نطــاق‬ ‫علــى‬ ‫تمــت‬ ‫التــي‬ ‫التدخــات‬ ‫أن‬ ‫حيــن‬ ‫فــي‬ ‫الحمايــة‬ ‫منظمــة‬ ‫ان‬ ‫إال‬ ،‫الماضــي‬ ‫فــي‬ ‫نجاحهــا‬ ‫أثبتــت‬ ‫قــد‬ ‫النائيــة‬ ‫علــى‬ ‫والعمــل‬ ‫تواجدهــا‬ ‫رقعــة‬ ‫توســيع‬ ‫مــن‬ ‫بــد‬ ‫ال‬ ‫أنــه‬ ‫أدركــت‬ ‫الدوليــة‬ ‫من‬ ‫الالزم‬ ‫المســتوى‬ ‫تحقيق‬ ‫أجــل‬ ‫مــن‬ ‫الحلــول‬ ‫إليجــاد‬ ‫المســتويات‬ ‫كل‬ ‫نهجنــا‬ ‫فــإن‬ ،‫كثيــرة‬ ‫جوانــب‬ ‫«مــن‬ :‫التالــي‬ ‫إلــى‬ ‫موريــس‬ ‫تشــير‬ .‫التأثيــر‬ ‫الممارســات‬ ‫نظم‬ ‫في‬ ‫التغييــر‬ ‫إلنجاز‬ ‫والهــادف‬ ‫النطــاق‬ ‫الواســع‬ ‫الحالــي‬ ‫بحــد‬ ‫معينــة‬ ‫قــرى‬ ‫مــع‬ ‫العمــل‬ ‫مــن‬ ً‫جــدا‬ ‫بكثيــر‬ ‫أصعــب‬ ‫هــو‬ ‫الحكوميــة‬ ‫نجحنــا‬ ‫إن‬ ‫عملنــا‬ ‫عــن‬ ‫الناتجــة‬ ‫اآلثــار‬ ‫أن‬ ‫جازمــة‬ ‫أعتقــد‬ ‫ولكنــي‬ .‫ذاتهــا‬ ‫بأبعاده‬ ‫للموضــوع‬ ‫نظرنــا‬ ‫حــال‬ ‫في‬ .»‫قبــل‬ ‫ذي‬ ‫مــن‬ ‫بكثيــر‬ ‫أكبــر‬ ‫هــي‬ ‫بــه‬ ‫فــي‬ ‫المحليــة‬ ‫المجتمعــات‬ ‫مــع‬ ‫التعــاون‬ ‫مجــرد‬ ‫مــن‬ ً‫بــدال‬ ‫فإنــه‬ ،‫الكثيــرة‬ ‫وثيق‬ ‫بشــكل‬ ‫تعمل‬ ‫الدولية‬ ‫الحمايــة‬ ‫منظمــة‬ ‫فــإن‬ ،‫العالــم‬ ‫أنحــاء‬ ‫جميــع‬ ‫المعنية‬ ‫األطــراف‬ ‫جميع‬ ‫وتدعــو‬ ،‫والشــركات‬ ‫والهيئــات‬ ‫الحكومــات‬ ‫مــع‬ ‫وعندهــا‬ ،‫ومســؤول‬ ‫جماعــي‬ ‫بشــكل‬ ‫القــرارات‬ ‫واتخــاذ‬ ً‫معــا‬ ‫للجلــوس‬ ‫من‬ ‫خالقة‬ ً‫أفــكارا‬ ‫المنظمة‬ ‫تطرح‬ .‫أكبــر‬ ‫تأثير‬ ‫إحــداث‬ ‫باإلمــكان‬ ‫يصبــح‬ ‫العالمية‬ ‫المشــاكل‬ ‫حل‬ ‫بغية‬ ‫الكوكب‬ ‫ســطح‬ ‫على‬ ‫التغيير‬ ‫تحفيز‬ ‫شــأنها‬ ‫قضيــة‬ ‫أو‬ ‫واحــد‬ ‫قطــاع‬ ‫علــى‬ ‫التركيــز‬ ‫مــن‬ ً‫بــدال‬ ‫الطويــل‬ ‫المــدى‬ ‫علــى‬ ‫طويلة‬ ‫وعقــود‬ ‫شــركائها‬ ‫من‬ ‫العديــد‬ ‫تأثيــر‬ ‫علــى‬ ‫االعتمــاد‬ ‫مــع‬ ،‫محــددة‬ ‫القضايا‬ ‫لضخامــة‬ ً‫«نظــرا‬ :‫موريس‬ ‫توضــح‬ .‫بالخبــرة‬ ‫حافلــة‬ ‫الزمــن‬ ‫مــن‬ ‫جميع‬ ‫علــى‬ ‫فيجب‬ ،‫كوكبنــا‬ ‫ســامة‬ ‫علــى‬ ‫الحفــاظ‬ ‫مســألة‬ ‫تواجــه‬ ‫التــي‬ ‫اعتبر‬ ‫التي‬ ‫الطبيعية‬ ‫األصــول‬ ‫قيمة‬ ‫لقياس‬ ‫بوســعها‬ ‫ما‬ ‫فعل‬ ‫القطاعــات‬ .»‫المســلمات‬ ‫مــن‬ ً‫ســابقا‬ ‫وجودهــا‬ ‫اإلنجليزية‬ ‫اللغة‬ ‫بتدريس‬ ‫تقــوم‬ ‫كانت‬ ‫حيث‬ ‫ناميبيا‬ ‫في‬ ‫عاشــت‬ ‫أن‬ ‫بعــد‬ ‫العديــد‬ ‫أن‬ ‫الحظــت‬ ‫فقــد‬ ،‫مضــت‬ ً‫عامــا‬ 22 ‫مــن‬ ‫أكثــر‬ ‫منــذ‬ ‫هنــاك‬ ‫للنســاء‬ ‫مباشــرة‬ ‫مرتبطة‬ ‫كانت‬ ‫المجتمعــات‬ ‫تواجــه‬ ‫التــي‬ ‫الصحيــة‬ ‫القضايــا‬ ‫مــن‬ ‫يومية‬ ‫بصــورة‬ ‫العمل‬ ‫«بعد‬ :‫موريــس‬ ‫وتعقب‬ ،‫المحيطــة‬ ‫والبيئــة‬ ‫بالفقــر‬ ‫وكان‬ ،‫البيئــي‬ ‫االنهيــار‬ ‫حافــة‬ ‫علــى‬ ‫أرضهــم‬ ‫أن‬ ‫علمــت‬ ،‫هنــاك‬ ‫النســاء‬ ‫مــع‬ ‫لي‬ ‫يســبق‬ ‫لم‬ ‫بطرق‬ ‫االقتصادية‬ ‫والتنميــة‬ ‫الصحة‬ ‫علــى‬ ً‫ســلبا‬ ‫يؤثــر‬ ‫ذلــك‬ ‫لمقاربة‬ ‫المهنــي‬ ‫عملي‬ ‫جانب‬ ‫إلــى‬ ‫تعليم‬ ‫مــن‬ ‫تلقيته‬ ‫مــا‬ ‫كرســت‬ .‫تخيلهــا‬ ‫وســامة‬ ‫الصحة‬ ‫وبين‬ ،‫جهة‬ ‫من‬ ‫اإلنســان‬ ‫وســامة‬ ‫الصحة‬ ‫بيــن‬ ‫العالقــة‬ ‫مســتخلصة‬ ‫الحديثة‬ ‫األدوية‬ ‫نصــف‬ ‫من‬ ‫أكثر‬ .‫أخــرى‬ ‫جهــة‬ ‫مــن‬ ‫الطبيعــة‬ ،‫للغاية‬ ‫مرتفع‬ ‫االنقــراض‬ ‫معدل‬ ‫ولكــن‬ ،‫والحيوانات‬ ‫البريــة‬ ‫النباتــات‬ ‫مــن‬ ‫ليــس‬ ‫أنــه‬ ‫أدركــت‬ .‫الطبيعــي‬ ‫معدلــه‬ ‫مــن‬ ‫أكثــر‬ ‫مــرة‬ 1000 ‫إلــى‬ ‫يصــل‬ ‫إذ‬ ‫من‬ ‫بــل‬ ،‫فحســب‬ ‫الحيــاة‬ ‫قيــد‬ ‫علــى‬ ‫النــاس‬ ‫هــؤالء‬ ‫بقــاء‬ ‫أجــل‬ ‫مــن‬ ‫فقــط‬ ‫محمية‬ ‫اإليكولوجية‬ ‫النظم‬ ‫تكون‬ ‫أن‬ ‫بد‬ ‫فال‬ ،ً‫أيضا‬ ‫واالزدهــار‬ ‫النمو‬ ‫أجــل‬ ،‫الكامل‬ ‫الحل‬ ‫هو‬ ‫ليس‬ ‫فحســب‬ ‫الطبيعة‬ ‫حماية‬ .‫مســتدام‬ ‫بشــكل‬ ‫دار‬ُ‫وت‬ ‫ويســتخدمون‬ ‫يمتلكــون‬ ‫الذيــن‬ ‫النــاس‬ ‫أن‬ ‫مــن‬ ‫للتأكــد‬ ‫بحاجــة‬ ‫فنحــن‬ ‫الحفاظ‬ ‫عبــر‬ ‫أكبــر‬ ‫بصــورة‬ ‫منهــا‬ ‫االســتفادة‬ ‫علــى‬ ‫القــدرة‬ ‫لديهــم‬ ‫المــوارد‬ ‫عبارة‬ ‫الناس‬ ‫هــؤالء‬ ‫كان‬ ‫ســواء‬ ،‫تدميرها‬ ‫من‬ ً‫بدال‬ ‫الطبيعة‬ ‫ســامة‬ ‫علــى‬ .»‫المحلية‬ ‫الحكومات‬ ‫أو‬ ‫العالميــة‬ ‫الشــركات‬ ‫أو‬ ‫المحلية‬ ‫المجتمعات‬ ‫عــن‬ WORKING HAND IN HAND WITH BUSINESS CI is committed to changing the way the world does business. As business drives economic growth, it believes that caring for nature and growing the bottom line aren’t mutually exclusive. Given the rate of human consumption, the effects of climate change and a growing population, humanity is headed towards an unsustainable future where the earth is unable to meet its demands. Therefore, companies can and should be conservation champions, satisfying increasing global demands for food, water and energy in ways that benefit both people and the planet. For over 20 years, CI has actively engaged with companies that have the biggest impacts to help them become better guardians of the environment and teach them that protecting the planet can increase profits, too. In 2001, it established the Center for Environmental Leadership in Business to assist companies in reducing their environmental footprints. It has worked collaboratively with a range of businesses, from small-scale farming co-ops to the world’s largest multinationals, including ArcelorMittal, BHP Billiton, Northrop Grumman Corporation, United Airlines, Toyota, Shell, HP, HSBC, Coca-Cola and Disney. Morris remarks, “Working with committed corporate partners, CI is demonstrating the important role the private sector can have in financing the creation and long-term financing of protected areas which benefit people.” the linkages between the health and well-being of people with the health and well-being of nature. More than half of modern medicines are derived from wild plants and animals, yet we’ve elevated the extinction rate to 1,000 times its natural level. I realised that in order for these people to not only survive, but thrive, the ecosystems that provided for them had to be protected and managed sustainably. Protecting nature in a bubble is not the answer. We need to make sure that the people who own and use the resources – whether they be local communities, global businesses or national governments – are able to benefit more from keeping nature intact rather than destroying it.” “Given the rate of human con­ sumption, the effects of climate change and a growing population, humanity is headed towards an unsustainable future where the earthisunabletomeetitsdemands.” Greater Mekong Region CI is working in the Greater Mekong to restore and protect forest resources and ensure that Cambodia’s Tonle Sap Lake and its floodplains remain a healthy, naturally functioning freshwater ecosystem. We focus on improving the well-being and economic resilience of the “floating villages” atop the lake — ensuring that people have access to food, safe drinking water, renewable energy and diverse ways to make a living. © Kristin Harrison & Jeremy Ginsberg. Amazonia - Conservation International ​is helping to apply a low-carbon development strategy to help secure a healthy and sustainable future for the culturally and biologically rich Rupununi region in southern Guyana. © Pete Oxford/iLCP.
  6. 6. 100101‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30 ‫التجارية‬ ‫الشركات‬ ‫مع‬ ‫بيد‬ ً‫يدا‬ ‫العمل‬ ‫العالم‬ ‫عبرها‬ ‫ينفذ‬ ‫التي‬ ‫الطريقة‬ ‫بتغييــر‬ ‫الدولية‬ ‫الحماية‬ ‫منظمــة‬ ‫تلتــزم‬ ،‫االقتصــادي‬ ‫النمــو‬ ‫عجلــة‬ ‫التجاريــة‬ ‫األعمــال‬ ‫تحــرك‬ .‫التجاريــة‬ ‫أعمالــه‬ ‫هــذا‬ ‫فــي‬ ‫المســاعدة‬ ‫شــأنه‬ ‫مــن‬ ‫الطبيعــة‬ ‫صــون‬ ‫أن‬ ‫المنظمــة‬ ‫وتعتقــد‬ ‫االســتهالك‬ ‫معــدل‬ ‫إلــى‬ ‫بالنظــر‬ .‫بامتيــاز‬ ‫تبادليــة‬ ‫فالعمليــة‬ ،‫الصــدد‬ ،‫الســكان‬ ‫عــدد‬ ‫وتزايــد‬ ‫المنــاخ‬ ‫تغيــر‬ ‫علــى‬ ‫المترتبــة‬ ‫واآلثــار‬ ،‫البشــري‬ ،‫االســتدامة‬ ‫بصفة‬ ‫يتمتــع‬ ‫ال‬ ‫مســتقبل‬ ‫إلــى‬ ‫طريقهــا‬ ‫فــي‬ ‫اإلنســانية‬ ‫فــإن‬ ‫علــى‬ ‫وبنــاء‬ .‫البشــر‬ ‫احتياجــات‬ ‫توفيــر‬ ‫علــى‬ ‫قــادرة‬ ‫غيــر‬ ‫األرض‬ ‫حيــث‬ ‫صعيد‬ ‫على‬ ‫رائــدة‬ ‫تكون‬ ‫أن‬ ،‫عليهــا‬ ‫يتوجب‬ ‫بــل‬ ،‫للشــركات‬ ‫يمكــن‬ ،‫ذلــك‬ ‫العالمي‬ ‫الطلــب‬ ‫زيادة‬ ‫تلبية‬ ‫فــي‬ ‫والمســاهمة‬ ،‫الطبيعة‬ ‫علــى‬ ‫المحافظــة‬ ‫على‬ ‫بالفائدة‬ ‫تعود‬ ‫أن‬ ‫شــأنها‬ ‫من‬ ‫بوســائل‬ ‫والطاقة‬ ‫والمياه‬ ‫الغذاء‬ ‫على‬ ‫تحركت‬ ،ً‫عامــا‬ 20 ‫من‬ ‫ألكثر‬ .‫ســواء‬ ‫حد‬ ‫علــى‬ ‫والكوكــب‬ ‫النــاس‬ ‫مــن‬ ‫كل‬ ‫في‬ ‫كبير‬ ‫حضــور‬ ‫لديهــا‬ ‫التــي‬ ‫الشــركات‬ ‫مــع‬ ‫للتواصــل‬ ‫بفعاليــة‬ ‫المنظمــة‬ ‫والتوضيح‬ ،‫للبيئــة‬ ‫أفضل‬ ‫حاميــة‬ ‫تكــون‬ ‫أن‬ ‫علــى‬ ‫لمســاعدتها‬ ‫مجاالتهــا‬ ‫أنشــأت‬ .ً‫أيضــا‬ ‫األربــاح‬ ‫نســبة‬ ‫زيــادة‬ ‫شــأنه‬ ‫مــن‬ ‫الكوكــب‬ ‫صــون‬ ‫بــأن‬ ‫لهــا‬ ‫وذلك‬ ،‫التجارية‬ ‫لألعمال‬ ‫البيئيــة‬ ‫القيادة‬ ‫مركز‬ 2001 ‫عام‬ ‫فــي‬ ‫المنظمــة‬ ‫عملت‬ .‫البيئية‬ ‫بصمتها‬ ‫آثار‬ ‫من‬ ‫الحد‬ ‫على‬ ‫الشــركات‬ ‫مســاعدة‬ ‫أجل‬ ‫من‬ ‫الزراعية‬ ‫التعاونيات‬ ‫من‬ ً‫بدءا‬ ،‫الشــركات‬ ‫من‬ ‫مجموعة‬ ‫مع‬ ‫وثيق‬ ‫بشــكل‬ ‫في‬ ‫الجنســيات‬ ‫المتعددة‬ ‫الشــركات‬ ‫أكبر‬ ‫إلــى‬ ً‫ووصــوال‬ ‫الحجــم‬ ‫صغيــرة‬ ‫نورثروب‬ ،‫بيليتــون‬ ‫بــي‬ ‫إتش‬ ‫بي‬ ،‫أرســيلورميتال‬ ‫ذلــك‬ ‫فــي‬ ‫بمــا‬ ،‫العالــم‬ ‫إتش‬ ،‫بي‬ ‫إتــش‬ ،‫شــل‬ ،‫تويوتا‬ ،‫إيرالينز‬ ‫يونايتــد‬ ،‫كوربوريشــن‬ ‫جرومــان‬ ‫مــع‬ ‫العمــل‬ ‫«عبــر‬ :‫موريــس‬ ‫تصــرح‬ .‫وديزنــي‬ ،‫كــوال‬ ‫كــوكا‬ ،‫ســي‬ ‫بــي‬ ‫إس‬ ‫الحماية‬ ‫منظمــة‬ ‫فــإن‬ ،‫إليــه‬ ‫نتطلــع‬ ‫مــا‬ ‫إلــى‬ ‫بالوصــول‬ ‫ملتزميــن‬ ‫شــركاء‬ ‫الخاص‬ ‫القطاع‬ ‫يلعبه‬ ‫أن‬ ‫يمكــن‬ ‫الذي‬ ‫الهام‬ ‫الدور‬ ‫بوضوح‬ ‫تبــرز‬ ‫الدوليــة‬ ‫المناطق‬ ‫على‬ ‫لإلنفاق‬ ‫األمد‬ ‫طويلــة‬ ‫تمويلية‬ ‫مصادر‬ ‫إيجاد‬ ‫صعيــد‬ ‫علــى‬ .»‫الناس‬ ‫تفيــد‬ ‫التــي‬ ‫المحميــة‬ ‫فــي‬ ‫التجاريــة‬ ‫الشــركات‬ ‫مــع‬ ‫شــراكاتها‬ ‫خــال‬ ‫مــن‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫ســاعدت‬ ‫كل‬ .‫إيرلندا‬ ‫مســاحة‬ ‫تعادل‬ ‫مســاحة‬ ‫وهي‬ ،‫هكتار‬ ‫مليون‬ 6.9 ‫إدارة‬ ‫تحســين‬ ‫أو‬ ‫حماية‬ ‫تتعاون‬ ‫شــيء‬ ‫كل‬ ‫وقبل‬ ً‫أوال‬ ‫لــذا‬ ،‫الكوكــب‬ ‫هــذا‬ ‫علــى‬ ‫تأثيــر‬ ‫لديهــا‬ ‫التجاريــة‬ ‫الشــركات‬ ‫مجال‬ ‫في‬ ‫واالســتثمار‬ ‫التجاريــة‬ ‫بممارســاتها‬ ‫االرتقاء‬ ‫علــى‬ ‫وتشــجعها‬ ‫معهــا‬ ‫المنظمــة‬ ‫مصدرها‬ ‫المنتجات‬ ‫فمعظم‬ ،‫المســتدامة‬ ‫الموارد‬ ‫المنظمة‬ ‫تدعم‬ ً‫وثانيا‬ .‫الطبيعة‬ ‫صون‬ ‫تأمين‬ ‫بغية‬ ‫الصناعية‬ ‫والهيئــات‬ ‫الشــركات‬ ‫قادة‬ ‫مع‬ ‫المنظمة‬ ‫تعمل‬ ‫ولهذا‬ ،‫الطبيعــة‬ ‫هــو‬ ‫وغيرها‬ ‫والمحيطــات‬ ‫العذبــة‬ ‫والمياه‬ ‫الغابــات‬ ‫علــى‬ ‫والحفــاظ‬ ،‫المــوارد‬ ‫تلــك‬ ‫اســتدامة‬ ‫تســتثمر‬ ‫المنظمة‬ ‫فــإن‬ ،ً‫وثالثــا‬ .‫البشــري‬ ‫الجنــس‬ ‫لبقــاء‬ ‫الالزمــة‬ ‫الطبيعيــة‬ ‫المــوارد‬ ‫مــن‬ ‫الرئيســية‬ ‫األســباب‬ ‫أحد‬ ‫هــو‬ ‫وتدميرهــا‬ ‫الغابــات‬ ‫إزالــة‬ ‫أن‬ ‫بســبب‬ ‫الغابــات‬ ‫كربــون‬ ‫فــي‬ ‫األكثر‬ ‫الطريقة‬ ‫هي‬ ‫الغابات‬ ‫حمايــة‬ ‫بأن‬ ‫االعتبار‬ ‫بعين‬ ‫األخذ‬ ‫مع‬ .‫العالمــي‬ ‫المنــاخ‬ ‫لتغيــر‬ ‫منظمة‬ ‫فــإن‬ ،‫الدفيئــة‬ ‫الغــازات‬ ‫انبعاثــات‬ ‫مــن‬ ‫الحــد‬ ‫أجــل‬ ‫مــن‬ ‫تكلفــة‬ ‫واألعلــى‬ ‫مباشــرة‬ ‫الكربونيــة‬ ‫االنبعاثــات‬ ‫مــن‬ ‫للحــد‬ ‫مبتكــرة‬ ً‫طرقــا‬ ‫يتبنــون‬ ‫وشــركائها‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫فــإن‬ ،ً‫وأخيــرا‬ .‫الغابــات‬ ‫فــي‬ ‫الكربــون‬ ‫تعويــض‬ ‫برنامــج‬ ‫عبــر‬ ‫العالميــة‬ ‫منتدى‬ ‫وهــو‬ ،‫واالســتدامة‬ ‫األعمال‬ ‫مجلــس‬ ‫خــال‬ ‫من‬ ‫الشــركات‬ ‫قــادة‬ ‫تجمــع‬ ‫الدوليــة‬ ‫المنظمــة‬ ‫خبــراء‬ ‫مــع‬ ‫الطبيعــة‬ ‫صــون‬ ‫مســألة‬ ‫لمناقشــة‬ ‫التأثيــر‬ ‫ذات‬ ‫الشــركات‬ ‫يضــم‬ ‫متنوعة‬ ‫مجموعة‬ ‫المجلس‬ ‫أعضــاء‬ ‫يمثل‬ .‫واالســتدامة‬ ‫العلوم‬ ‫مجالي‬ ‫في‬ ‫المختصيــن‬ ‫مــع‬ ‫بعضهــم‬ ‫نجاحهــم‬ ‫قصــص‬ ‫موظــف‬ ‫مليــون‬ 3.8 ‫مــن‬ ‫أكثــر‬ ‫ويتبــادل‬ ،‫الصناعــات‬ ‫مــن‬ ‫القيادة‬ ‫تعزيــز‬ ‫وآلية‬ ‫والمبتكــرة‬ ‫الجديدة‬ ‫الميدانيــة‬ ‫المشــاريع‬ ‫عــن‬ ‫ويتحدثــون‬ ،‫بعــض‬ .‫االســتدامة‬ ‫مجال‬ ‫فــي‬ ‫من‬ ‫ماكدونالــدز‬ ‫مــع‬ ‫لهــا‬ ‫شــراكة‬ ‫أول‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫أبرمــت‬ ،1991 ‫عــام‬ ‫فــي‬ ‫الســريعة‬ ‫الوجبات‬ ‫شــركة‬ ‫ســاعدت‬ ‫حيث‬ ،‫أميســتاد‬ ‫ال‬ ‫وتطويــر‬ ‫حمايــة‬ ‫مبــادرة‬ ‫خــال‬ ‫على‬ ‫التجارية‬ ‫والشــركات‬ ‫المجتمع‬ ‫وفئات‬ ‫المحليين‬ ‫المزارعين‬ ‫تمويل‬ ‫علــى‬ ‫العمالقــة‬ ‫التعديات‬ ‫نتيجة‬ ‫األضــرار‬ ‫حدوث‬ ‫تفادي‬ ‫وبالتالــي‬ ،‫ربحية‬ ‫أكثر‬ ‫القائمــة‬ ‫المــزارع‬ ‫جعــل‬ ‫بــدأت‬ ،1996 ‫عــام‬ ‫فــي‬ .‫بنمــا‬ ‫إلــى‬ ‫كوســتاريكا‬ ‫مــن‬ ‫الممتــدة‬ ‫أميســتاد‬ ‫ال‬ ‫محميــة‬ ‫علــى‬ Through its corporate partnerships, CI has helped to protect or improve management of 6.9 million hectares, an area around the size of Ireland. As all businesses have an impact on the planet, CI both challenges and collaborates with them, encouraging them to improve their business practices and invest in conservation. Secondly, it supports sustainable sourcing. As the source of most products comes from nature, CI works with corporate leaders and industry associations to secure the sustainability of those sources, preserving the forests, fresh water, oceans and other natural resources necessary for the survival of mankind. Thirdly, it invests in forest carbon because deforestation is one of the main causes of global climate change. Since protecting forests is the most direct and cost-effective way to reduce greenhouse gas emissions, CI and its partners embrace innovative ways to reduce global carbon emissions through its forest carbon offset programme. Lastly, CI convenes corporate leaders through its Business & Sustainability Council, a forum for influential companies to discuss conservation with CI’s experts on science and sustainability. Council members representing a variety of industries and more than 3.8 million employees share success stories, talk about new and innovative field projects and promote leadership in sustainability. In 1991, CI entered into its first corporate partnership with McDonald’s on the Amistad Conservation and Development Initiative, where the food giant’s funding helped local farmers, community groups and businesses make existing farms more profitable, thereby averting encroachment into the La Amistad Biosphere Reserve stretching from Costa Rica to Panama. In 1996, it began work with high-impact industry in one of the first examples of collaboration between a leading non-governmental organisation and a major energy company: it partnered with Mobil Oil Corporation to examine environmental and social impacts related to oil exploration in the Peruvian Amazon. In 1998, it joined forces with Starbucks, the globe’s largest specialty coffee company, by supporting local projects in biodiversity-rich coffee growing nations like Mexico, Costa Rica, Panama, Colombia, Peru and Indonesia. Together, they developed guidelines for the ethical sourcing of coffee to benefit both people and the environment. The programme, which granted farmers better access to markets and supports sustainable production, improved the livelihoods of more than a million workers on 100,000 coffee farms in 20 countries. In 2004, CI started collaborating with Walmart to integrate environmental sustainability into its business, thereby greening the supply chain of the world’s biggest retailer, from a traceable jewellery line to palm oil and beef that has not contributed to deforestation in the Brazilian Amazon. NATURE IS SPEAKING “Nature is speaking and it’s time for humanity to listen up,” asserts Morris. Launched last October, CI’s “Nature Is Speaking” awareness campaign (www.natureisspeaking. org), which uses a series of short films narrated by Hollywood celebrities like Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts and Kevin Spacey to highlight the close links between nature and human well-being, aims to give environmentalism a major makeover. In giving voice to nature, the ocean, rainforest, soil, water, redwood, coral reef and even Mother Nature herself speak directly to audiences. “I have fed species greater than you, and I have starved species greater than you… I am prepared to evolve. Are you?” asks Mother Nature, voiced by Julia Roberts in the first film of the series. “Every living thing on this planet needs me,” states the ocean through the voice of Harrison Ford, who also serves as CI’s Vice Chairman. Sub-Saharan Africa - CI has had conservation projects in the Ankeniheny- Zahamena Corridor since 1996. They are currently supporting the government of Madagascarinthedevelopmentandimplementationofaconservation-conscious sustainable development strategy for the area. Together with the government, nonprofits and local communities, their work is helping to keep the forest healthy for the nearly 325,000 people who call the area home and the millions more who depend on it. © Conservation International/photo by Russell A. Mittermeier. Pacific Oceanscape ​Conservation International has worked in Fiji for more than 10 years, focusing our efforts on the country's largest island, Viti Levu, home to 70% of Fiji's population (over 590,000 people). CI is working to conserve the island's watersheds by supporting the creation and management of interlinked terrestrial and marine protected areas. © William Crosse. ،‫البشــري‬ ‫االســتهالك‬ ‫معدل‬ ‫إلى‬ ‫«بالنظر‬ ‫المنــاخ‬ ‫تغيــر‬ ‫علــى‬ ‫المترتبــة‬ ‫واآلثــار‬ ‫اإلنســانية‬ ‫فــإن‬ ،‫الســكان‬ ‫عــدد‬ ‫وتزايــد‬ ‫يتمتــع‬ ‫ال‬ ‫مســتقبل‬ ‫إلــى‬ ‫طريقهــا‬ ‫فــي‬ ‫غيــر‬ ‫األرض‬ ‫حيــث‬ ،‫االســتدامة‬ ‫بصفــة‬ .»‫البشــر‬ ‫احتياجــات‬ ‫توفيــر‬ ‫علــى‬ ‫قــادرة‬
  7. 7. 102103‫حياتنا‬ Hayatona – Our Life 30 ‫شواطئ‬Shawati’ 30 ‫الوصــول‬ ‫إمكانيــة‬ ‫المزارعيــن‬ ‫البرنامــج‬ ‫هــذا‬ ‫منــح‬ .ً‫معــا‬ ،‫المســتدام‬ ‫اإلنتــاج‬ ‫ودعــم‬ ‫أفضــل‬ ‫بشــكل‬ ‫األســواق‬ ‫إلــى‬ ‫فــي‬ ‫عامــل‬ ‫مليــون‬ ‫مــن‬ ‫أكثــر‬ ‫معيشــة‬ ‫تحســين‬ ‫إلــى‬ ‫إضافــة‬ ‫فــي‬ .ً‫بلــدا‬ 20 ‫امتــداد‬ ‫علــى‬ ‫للبــن‬ ‫مزرعــة‬ 100000 ‫حوالــي‬ ‫مــع‬ ‫بالتعــاون‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫بــدأت‬ ،2004 ‫عــام‬ ‫بأعمالها‬ ‫البيئيــة‬ ‫االســتدامة‬ ‫مفهوم‬ ‫دمــج‬ ‫بغيــة‬ ‫مــارت‬ ‫وول‬ ‫شــركة‬ ‫ألكبر‬ ‫التوريد‬ ‫سلســلة‬ ‫تخضير‬ ‫عبر‬ ‫وذلــك‬ ،‫التجاريــة‬ ‫المجوهــرات‬ ‫مــن‬ ،‫العالــم‬ ‫حــول‬ ‫التجزئــة‬ ‫بمتاجــر‬ ‫مختصــة‬ ‫عدم‬ ‫في‬ ‫تســاهم‬ ‫وبحيث‬ ،‫البقــر‬ ‫ولحــوم‬ ‫النخيــل‬ ‫زيــت‬ ‫إلــى‬ .‫البرازيلية‬ ‫األمــازون‬ ‫منطقــة‬ ‫فــي‬ ‫الغابــات‬ ‫إزالــة‬ ‫تتكلم‬ ‫الطبيعة‬ ‫لإلصغاء‬ ‫الوقت‬ ‫حان‬ ‫وقد‬ ،‫تتكلم‬ ‫«الطبيعة‬ :‫موريس‬ ‫تؤكــد‬ ‫الدولية‬ ‫الحمايــة‬ ‫منظمة‬ ‫أطلقــت‬ .»‫البشــرية‬ ‫قبل‬ ‫مــن‬ ‫إليهــا‬ ‫«الطبيعة‬ ‫عنــوان‬ ‫تحــت‬ ‫توعية‬ ‫حملــة‬ ‫الماضــي‬ ‫أكتوبــر‬ ‫فــي‬ ‫اعتمدت‬ ‫وقد‬ ،www.natureisspeaking.org »‫تتكلــم‬ ‫مــن‬ ‫نخبــة‬ ‫فيهــا‬ ‫شــارك‬ ‫القصيــرة‬ ‫األفــام‬ ‫مــن‬ ‫سلســلة‬ ‫علــى‬ ،‫فورد‬ ‫هاريســون‬ ،‫كــروز‬ ‫بينيلوبــي‬ ‫مثــل‬ ‫هوليــوود‬ ‫مشــاهير‬ ‫وكيفن‬ ،‫روبرتس‬ ‫جوليــا‬ ،‫ريدفورد‬ ‫روبــرت‬ ،‫نورتــون‬ ‫إدوارد‬ ‫بين‬ ‫الوثيقة‬ ‫الروابــط‬ ‫علــى‬ ‫الضوء‬ ‫ســلطوا‬ ‫حيــث‬ ،‫سبيســي‬ ‫كبيــر‬ ‫تحــول‬ ‫إحــداث‬ ‫بهــدف‬ ،‫اإلنســان‬ ‫وســامة‬ ‫الطبيعــة‬ ‫لســماع‬ ‫المجــال‬ ‫إفســاح‬ ‫خــال‬ ‫مــن‬ .‫البيئــة‬ ‫حمايــة‬ ‫بقضيــة‬ ‫والتربــة‬ ‫المطيــرة‬ ‫والغابــات‬ ‫والمحيطــات‬ ‫الطبيعــة‬ ‫صــوت‬ ،‫المرجانيــة‬ ‫والشــعاب‬ ‫األحمــر‬ ‫الخشــب‬ ‫وشــجر‬ ‫والميــاه‬ .‫الجمهور‬ ‫عامــة‬ ‫إلــى‬ ‫مباشــرة‬ ‫بحديثهــا‬ ‫تتوجــه‬ ‫البيئــة‬ ‫فــإن‬ ‫أنواع‬ ً‫جوعــا‬ ‫وتضــورت‬ ،‫منك‬ ‫أكبــر‬ ‫ألنــواع‬ ‫الغــذاء‬ ‫«وفــرت‬ ،»‫عنك؟‬ ‫فمــاذا‬ ،‫للتطور‬ ‫االســتعداد‬ ‫أتــم‬ ‫على‬ ‫أنــا‬ .‫منــك‬ ‫أكبــر‬ ،‫السلســلة‬ ‫مــن‬ ‫األول‬ ‫الفيلــم‬ ‫فــي‬ ‫األم‬ ‫الطبيعــة‬ ‫تســأل‬ ‫هكــذا‬ ‫شــيء‬ ‫«كل‬ .‫روبرتــس‬ ‫جوليــا‬ ‫الصوتــي‬ ‫بــاألداء‬ ‫قامــت‬ ‫إذ‬ ‫مــن‬ ‫أتــت‬ ‫مقولــة‬ ،»‫لــي‬ ‫بحاجــة‬ ‫الكوكــب‬ ‫هــذا‬ ‫علــى‬ ‫حــي‬ ‫والــذي‬ ،‫فــورد‬ ‫هاريســون‬ ‫صــوت‬ ‫خــال‬ ‫مــن‬ ‫المحيطــات‬ ‫منظمــة‬ ‫إدارة‬ ‫مجلــس‬ ‫رئيــس‬ ‫نائــب‬ ‫منصــب‬ ً‫أيضــا‬ ‫يشــغل‬ .‫الدوليــة‬ ‫الحمايــة‬ ‫لمنظمة‬ ‫التنفيذي‬ ‫الرئيس‬ ‫نائب‬ ،‫سانجيان‬ ‫إم‬ ‫الدكتور‬ ‫يقول‬ ‫البيئيــة‬ ‫الحركــة‬ ‫«فقــدت‬ :‫العلمــاء‬ ‫وكبيــر‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫أنهــا‬ ‫بســب‬ ‫وذلــك‬ ،‫الطبيعــة‬ ‫عــن‬ ‫الحديــث‬ ‫عنــد‬ ‫بوصلتهــا‬ .‫الناس‬ ‫عــن‬ ‫منفصــل‬ ‫كشــيء‬ ‫الطبيعــة‬ ‫تقديــم‬ ‫نحــو‬ ‫اتجهــت‬ ‫للطبيعــة‬ ‫بحاجــة‬ ‫النــاس‬ ‫أن‬ ‫مســألة‬ ‫لتوضيــح‬ ‫جهدنــا‬ ‫نبــذل‬ ‫الحركة‬ ‫لجعل‬ ‫خطابنا‬ ‫مــن‬ ‫نغير‬ ‫فإننا‬ ‫ولهذا‬ ،‫البقــاء‬ ‫أجل‬ ‫مــن‬ ‫تشــجيع‬ ‫يعتبر‬ .»‫الجديد‬ ‫الجمهور‬ ‫بعموم‬ ‫صلــة‬ ‫على‬ ‫البيئيــة‬ ‫إذ‬ ،ً‫ثانويــا‬ ً‫أمــرا‬ ‫الدوليــة‬ ‫الحمايــة‬ ‫منظمــة‬ ‫دعــم‬ ‫علــى‬ ‫النــاس‬ ‫نقل‬ ‫في‬ »‫تتكلم‬ ‫«الطبيعــة‬ ‫لحملة‬ ‫الرئيســي‬ ‫الهــدف‬ ‫يتجســد‬ ‫الناس‬ ‫وتحفيــز‬ ،‫ألنفســنا‬ ‫إنقــاذ‬ ‫هــو‬ ‫الطبيعــة‬ ‫إنقــاذ‬ ‫أن‬ ‫فكــرة‬ ،‫يومي‬ ‫بشكل‬ ‫الطبيعة‬ ‫على‬ ‫نعتمد‬ ً‫جميعا‬ ‫أننا‬ ‫استيعاب‬ ‫على‬ ‫فــإن‬ ،‫الخطــاب‬ ‫شــكل‬ ‫صياغــة‬ ‫إعــادة‬ ‫عبــر‬ .‫شــيء‬ ‫كل‬ ‫وفــي‬ ‫لتحقيق‬ ‫وســيلة‬ ‫هــو‬ ‫الطبيعــة‬ ‫إنقــاذ‬ ‫أن‬ ‫فــي‬ ‫تتمثــل‬ ‫الرســالة‬ ‫من‬ ‫الناس‬ ‫ولكــن‬ ،‫خطر‬ ‫في‬ ‫ليســت‬ ‫فالطبيعة‬ ،‫مرجــوة‬ ‫غايــة‬ ‫يســاعد‬ ‫البيئــة‬ ‫علــى‬ ‫فالحفــاظ‬ ‫ولذلــك‬ ،‫كبيــر‬ ‫مــأزق‬ ‫فــي‬ ‫هــم‬ ‫من‬ ‫التخفيف‬ ‫ذلك‬ ‫في‬ ‫بمــا‬ ‫اليومية‬ ‫الناس‬ ‫مشــاكل‬ ‫حل‬ ‫علــى‬ ‫بالمرونة‬ ‫الطبيعة‬ ‫اتســمت‬ .‫األمراض‬ ‫ومكافحة‬ ‫الفقــر‬ ‫وطــأة‬ 4.5 ‫مــن‬ ‫أكثــر‬ ‫منــذ‬ ‫موجــودة‬ ‫فهــي‬ ،‫يصــدق‬ ‫ال‬ ‫مذهــل‬ ‫بشــكل‬ ‫حين‬ ‫في‬ ،‫البشــر‬ ‫أهواء‬ ‫مع‬ ‫وتكيفت‬ ‫تطــورت‬ ‫إذ‬ ،‫ســنة‬ ‫مليــار‬ ‫تقدمه‬ ‫ما‬ ‫على‬ ‫واالتكال‬ ‫بالهشاشــة‬ ‫تميزوا‬ ‫لطالمــا‬ ‫النــاس‬ ‫أن‬ .‫الطبيعة‬ ‫لهــم‬ ‫البيئــة‬ ‫حمايــة‬ ‫موضــوع‬ ‫«ركــز‬ :‫ســانجيان‬ ‫الدكتــور‬ ‫يشــير‬ ‫مســألة‬ ‫علــى‬ ‫الزمــن‬ ‫مــن‬ ‫طويلــة‬ ‫لفتــرة‬ ‫عليهــا‬ ‫والمحافظــة‬ ‫نحن‬ .‫الذاتيــة‬ ‫الجوهرية‬ ‫قيمتهــا‬ ‫علــى‬ ‫بنــاء‬ ‫الطبيعــة‬ ‫إنقــاذ‬ ‫والمنتزهــات‬ ‫باالنقــراض‬ ‫المهــددة‬ ‫األنــواع‬ ‫عــن‬ ‫نتحــدث‬ ‫المرجانيــة‬ ‫الشــعاب‬ ‫حالــة‬ ‫حــول‬ ‫للغايــة‬ ‫وقلقــون‬ ،‫الوطنيــة‬ ‫إال‬ ً‫فعليــا‬ ‫النــاس‬ ‫عــن‬ ً‫كثيــرا‬ ‫نتحــدث‬ ‫ال‬ ‫نحــن‬ .‫العالــم‬ ‫فــي‬ ‫التعاون‬ ‫علــى‬ ‫األمثلة‬ ‫أولــى‬ ‫مــن‬ ‫واحــدة‬ ‫وهــي‬ ،‫التأثيــر‬ ‫عاليــة‬ ‫الصناعــات‬ ‫إحــدى‬ ‫مــع‬ ‫العمــل‬ ‫المنظمــة‬ ‫موبيــل‬ ‫مــع‬ ‫شــراكة‬ ‫فــي‬ ‫المنظمــة‬ ‫دخلــت‬ .‫رئيســية‬ ‫طاقــة‬ ‫وشــركة‬ ‫رائــدة‬ ‫حكوميــة‬ ‫غيــر‬ ‫منظمــة‬ ‫بيــن‬ ‫في‬ ‫النفط‬ ‫عن‬ ‫بالتنقيــب‬ ‫الصلة‬ ‫ذات‬ ‫واالجتماعية‬ ‫البيئيــة‬ ‫اآلثار‬ ‫دراســة‬ ‫أجل‬ ‫مــن‬ ‫كوربوريشــن‬ ‫أويــل‬ ‫متخصصة‬ ‫شــركة‬ ‫أكبر‬ ،‫ســتاربكس‬ ‫مع‬ ‫المنظمة‬ ‫تعاونت‬ ،1998 ‫عــام‬ ‫فــي‬ .‫البيروفــي‬ ‫األمــازون‬ ‫إقليــم‬ ‫والغنية‬ ‫للقهــوة‬ ‫المنتجة‬ ‫الناميــة‬ ‫الــدول‬ ‫في‬ ‫المحليــة‬ ‫المشــاريع‬ ‫دعم‬ ‫خــال‬ ‫مــن‬ ،‫العالــم‬ ‫فــي‬ ‫بالقهــوة‬ ً‫معا‬ ‫وضعتا‬ .‫وأندونيســيا‬ ،‫البيــرو‬ ،‫كولومبيــا‬ ،‫بنمــا‬ ،‫كوســتاريكا‬ ،‫المكســيك‬ ‫مثــل‬ ‫البيولوجــي‬ ‫بالتنــوع‬ ‫والطبيعة‬ ‫النــاس‬ ‫على‬ ‫الفائدة‬ ‫تعــم‬ ‫أن‬ ‫أجل‬ ‫مــن‬ ‫وذلك‬ ،‫للقهــوة‬ ‫األخالقيــة‬ ‫للمصــادر‬ ‫توجيهيــة‬ ‫مبــادئ‬ “By making it clear that people need nature to survive, we are turning the conversation around and making the movement relevant to entirely new audiences.” Encouraging people to support CI is secondary, while the campaign’s main purpose is to convey the idea that saving nature is really about saving ourselves and to incite people to consider just how much we all depend on nature every “The environmental movement has missed the mark when talking about nature because it tends to present nature as something that is separate from people,” says Dr M Sanjayan, CI’s Executive Vice President and Senior Scientist. Conservation International is a founding partner of the Ocean Health Index and serves as the managing partner. The Ocean Health Index identifies people as part of a human-ocean ecosystem. The Index is the first assessment tool that scientifically measures key elements from all dimensions of the ocean’s health — biological, physical, economic and social — to assess​how sustainably people are using the ocean.Morethan65scientistsandpartnersworkedtogethertodeveloptheIndex,whichprovidesanannualassessmentofoceanhealthusinginformationfromover100scientificdatabases.©LeviS.Norton.
  8. 8. 104 30 ‫شواطئ‬Shawati’ 30 AD day, for ever ything. By reframing the conversation, the message is that saving nature is a means to an end – nature isn’t at risk but people are – and that environmental conservation helps to solve people’s daily problems including alleviating poverty and fighting disease. Incredibly resilient, nature has been around for over 4.5 billion years, evolving and adapting to the whims of humankind, whereas people are fragile and reliant on what nature provides. Dr Sanjayan notes, “For too long, environmentalism and conservation have been focused on saving nature for its intrinsic value. We talk about enda ngered species a nd nat iona l parks, and worry about the state of the world’s coral reefs. We don’t really talk much about people except almost as an afterthought. In some instances, we’ve even allowed our efforts to be framed as favouring nature at the expense of people. But I have become frustrated with the view of nature as a fragile painting: a Sistine Chapel dripping with life, to be admired from afar and described in reverent tones. Sure, some people are drawn to this idea, but they are far outnumbered by the number of people negatively impacted by the rapidity with which we are stripping our forests, mining our soils, drying up our water and fundamentally altering our planet’s atmosphere and ocean’s chemistry. Love alone is not enough; we need this place.” Morris concludes by elaborating on CI’s future plans, “Scaling up our work with governments, businesses and local communities. Mother Nature is trying to take care of us, but we’re not show ing her enough respect. The world’s forests filter our air and maintain a stable climate, yet we have chopped down nearly half of them. Today, 842 million people across the globe do not have enough to eat, yet if we are to keep up with a population ba l loon ing from seven bi l l ion to nine billion by 2050, we will need to double our supply of food, water and energy. The challenges facing us are monumental. We must protect nature’s ability to provide our food, water and the air we breathe now and for generations to come. These aren’t just issues for the developing world. Nature is essential for all of us.” ‫المجــال‬ ‫بإفســاح‬ ‫قمنــا‬ ،‫الحــاالت‬ ‫بعــض‬ ‫فــي‬ .‫بالنــا‬ ‫فــي‬ ‫وخطــرت‬ ‫متأخــرة‬ ‫جــاءت‬ ‫طارئــة‬ ‫كفكــرة‬ .‫الناس‬ ‫حســاب‬ ‫على‬ ‫ذلك‬ ‫وكان‬ ،‫الطبيعــة‬ ‫تفضلــه‬ ‫ما‬ ‫منطلق‬ ‫مــن‬ ‫صياغتهــا‬ ‫تتــم‬ ‫لكــي‬ ‫جهودنــا‬ ‫أمــام‬ ‫في‬ ‫الموجــودة‬ ‫تلك‬ ‫مثــل‬ ‫فنية‬ ‫لوحــة‬ ‫مجــرد‬ ‫أنها‬ ‫علــى‬ ‫الطبيعــة‬ ‫إلــى‬ ‫النظــرة‬ ‫مــع‬ ‫باإلحبــاط‬ ‫أصبــت‬ ‫بنبرة‬ ‫وصفهــا‬ ‫ويتم‬ ‫بعيــد‬ ‫من‬ ‫اإلعجــاب‬ ‫علــى‬ ‫وتحــوز‬ ‫الحيــاة‬ ‫تمنــح‬ ،‫بالفاتيــكان‬ ‫سيســتين‬ ‫كنيســة‬ ‫المتأثرين‬ ‫أولئــك‬ ‫من‬ ‫بكثير‬ ً‫عــددا‬ ‫أقل‬ ‫لكنهم‬ ،‫بالتأكيــد‬ ‫الفكرة‬ ‫هــذه‬ ‫النــاس‬ ‫بعــض‬ ‫يتبنــى‬ .‫تبجيليــة‬ ،‫مياهنا‬ ‫جفــاف‬ ،‫تربتنا‬ ‫تعديــن‬ ،‫األخضــر‬ ‫ردائهــا‬ ‫من‬ ‫غاباتنــا‬ ‫تجريــد‬ ‫فيهــا‬ ‫تتــم‬ ‫التــي‬ ‫بالســرعة‬ ً‫ســلبا‬ ،‫يكفــي‬ ‫ال‬ ‫وحــده‬ ‫الحــب‬ .‫محيطاتنــا‬ ‫وكيميائيــة‬ ‫لكوكبنــا‬ ‫الجــوي‬ ‫الغــاف‬ ‫تغييــر‬ ‫أساســي‬ ‫وبشــكل‬ .»‫ســطحه‬ ‫علــى‬ ‫نعيــش‬ ‫الــذي‬ ‫المــكان‬ ‫هــذا‬ ‫إلــى‬ ‫ماســة‬ ‫بحاجــة‬ ‫فنحــن‬ ‫إلى‬ ‫«نســعى‬ :‫الدولية‬ ‫الحماية‬ ‫لمنظمة‬ ‫المســتقبلية‬ ‫الخطط‬ ‫إلى‬ ‫باإلشــارة‬ ‫حديثها‬ ‫موريس‬ ‫تختتم‬ ‫أن‬ ‫الطبيعة‬ ‫أمنــا‬ ‫تحــاول‬ .‫المحليــة‬ ‫والمجتمعــات‬ ‫والشــركات‬ ‫الحكومــات‬ ‫مــع‬ ‫عملنــا‬ ‫نطــاق‬ ‫توســيع‬ ‫العالم‬ ‫حــول‬ ‫الغابــات‬ ‫تقــوم‬ .‫نحوهــا‬ ‫الكافــي‬ ‫االحتــرام‬ ‫نظهــر‬ ‫ال‬ ‫بالمقابــل‬ ‫ولكننــا‬ ،‫لنــا‬ ‫الرعايــة‬ ‫توفــر‬ ‫نصف‬ ‫من‬ ‫يقــارب‬ ‫ما‬ ‫بقطع‬ ‫قمنا‬ ‫قــد‬ ‫ولكننا‬ ،‫المناخ‬ ‫اســتقرار‬ ‫وصون‬ ‫نستنشــقه‬ ‫الــذي‬ ‫الهــواء‬ ‫بفلتــرة‬ ‫يكفيهم‬ ‫ما‬ ‫العالم‬ ‫أنحاء‬ ‫جميع‬ ‫في‬ ‫شــخص‬ ‫مليون‬ 842 ‫يملك‬ ‫ال‬ ،ً‫حاليا‬ .‫اللحظة‬ ‫لغايــة‬ ‫الغابــات‬ ‫هــذه‬ ‫مليارات‬ ‫تســعة‬ ‫ليبلغ‬ ‫مليارات‬ ‫ســبعة‬ ‫من‬ ‫البشــر‬ ‫أعداد‬ ‫وازدياد‬ ‫الســكاني‬ ‫التضخم‬ ‫ومع‬ ،‫الطعام‬ ‫من‬ ‫تحديات‬ ‫نواجه‬ .‫والطاقة‬ ‫والمياه‬ ‫الغــذاء‬ ‫من‬ ‫إمداداتنا‬ ‫لمضاعفة‬ ‫بحاجة‬ ‫فإننــا‬ ،2050 ‫عــام‬ ‫بحلــول‬ ‫نتنفســه‬ ‫الذي‬ ‫والهواء‬ ‫والمياه‬ ‫الغذاء‬ ‫لنا‬ ‫توفــر‬ ‫أن‬ ‫على‬ ‫الطبيعة‬ ‫قــدرة‬ ‫حماية‬ ‫مــن‬ ‫لنــا‬ ‫بــد‬ ‫وال‬ ،‫هائلــة‬ ‫هــي‬ ‫الطبيعــة‬ .‫الناميــة‬ ‫الــدول‬ ‫علــى‬ ‫تقتصــر‬ ‫ال‬ ‫مســألة‬ ‫إنهــا‬ .‫القادمــة‬ ‫ولألجيــال‬ ‫الراهــن‬ ‫وقتنــا‬ ‫فــي‬ .»ً‫جميعا‬ ‫لوجودنــا‬ ‫األساســي‬ ‫العنصر‬ Amazonia - A new five-year project supported by the GEF will assess the vulnerability of the Chingaza- Sumapaz-Guerrero corridor, which provides water to the city of Bogotá, and implement adaptation actions to guarantee water regulation and provision to the city. © Luis Alejandro Bernal Romero.

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