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Preliminary 
Audience 
Questionnaire 
Analysis! 
By Laura Naylor
What is you gender? 
What is your gender? 
Male 
Female
How old are you? 
How old are you? 
12 and under 
13-15 
16-18 
19-20 
21+
Are you Interested in horror 
movie? 
Are you interested in horror 
movies? 
Yes 
No 
Sometimes
What do you like about horror 
movies?  I like how the pace of 
the shots quicken 
when it gets more 
intense 
 They are very 
interesting 
 I like the thrill I 
get off them 
 I like how the music 
builds up when 
there is something 
about to happen 
 I enjoy they way 
horrors entice the 
audience
How often do you watch 
horror movies? 
How often do you watch horror 
films? 
Less than 
once a week 
At least twice 
a week 
3 Times a 
week
Do you watch horror trailers? 
Do you watch horror trailers? 
Yes 
No
Do you think horror trailers are a good 
way to advertise horror films? If so 
please state why… 
Yes, because they let that 
audience get a brief 
understanding of what the 
films are about 
Yes they are as they give 
the audience shocks which 
interests them into going to 
see the film 
No because they give 
too much away in my 
opinion 
Yes because they are very 
exciting and gives the 
audience a slight 
adrenaline rush. 
Yes as the build up to the 
exciting parts allow the 
audience to feel a slight 
uncertainty which may 
interest them 
Yes because horror trailers 
leave the audience wondering 
who the protagonist is and 
what could have possessed the 
victim making them want to go 
see the film.
What would you expect to see within a 
horror trailer? Please state below… 
I would expect to 
see a range of 
quick pace shots. There should be a 
sense of uncertainty 
within the trailer. 
There should be 
some type of 
protagonist. 
Horror trailers should 
consist of creepy 
music to enhance 
the audience. 
Horror trailers should 
have creepy 
environments to fit 
the theme. 
There should be a safe 
and calm equilibrium 
and then should 
progress into a more 
creepy setting.

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Preliminary audience questionnaire analysis!

  • 1. Preliminary Audience Questionnaire Analysis! By Laura Naylor
  • 2. What is you gender? What is your gender? Male Female
  • 3. How old are you? How old are you? 12 and under 13-15 16-18 19-20 21+
  • 4. Are you Interested in horror movie? Are you interested in horror movies? Yes No Sometimes
  • 5. What do you like about horror movies?  I like how the pace of the shots quicken when it gets more intense  They are very interesting  I like the thrill I get off them  I like how the music builds up when there is something about to happen  I enjoy they way horrors entice the audience
  • 6. How often do you watch horror movies? How often do you watch horror films? Less than once a week At least twice a week 3 Times a week
  • 7. Do you watch horror trailers? Do you watch horror trailers? Yes No
  • 8. Do you think horror trailers are a good way to advertise horror films? If so please state why… Yes, because they let that audience get a brief understanding of what the films are about Yes they are as they give the audience shocks which interests them into going to see the film No because they give too much away in my opinion Yes because they are very exciting and gives the audience a slight adrenaline rush. Yes as the build up to the exciting parts allow the audience to feel a slight uncertainty which may interest them Yes because horror trailers leave the audience wondering who the protagonist is and what could have possessed the victim making them want to go see the film.
  • 9. What would you expect to see within a horror trailer? Please state below… I would expect to see a range of quick pace shots. There should be a sense of uncertainty within the trailer. There should be some type of protagonist. Horror trailers should consist of creepy music to enhance the audience. Horror trailers should have creepy environments to fit the theme. There should be a safe and calm equilibrium and then should progress into a more creepy setting.