This document is a resume for Lauren Elizabeth Cadmus summarizing her experience in marketing and communications roles over 15+ years. It includes her contact information, skills, accomplishments in previous roles producing marketing materials and managing budgets, and a history of her professional experience in marketing and sales positions in the fashion and design industries.

1. Lauren Elizabeth Cadmus
889 River Road
Chatham Twp. NJ 07928
(973) 722-0628
laurencad@yahoo.com
Innovative Marketing professional promoting the essence of the brand.
Marketing Strategy ∙ Branding ∙ Product Launches ∙ Event Planning ∙ Social Media ∙
Competitive Analysis ∙ Public Relations∙ Fundraising ∙ Visuals ∙ Sales ∙ Direct Mail ∙ Trade
Shows ∙ Advertising
Professional Summary:
Goal-oriented, hands-on Marketing professional who gets the job done. Solid work ethic and creative leader with over 15 years
experience in Communications with a B.A. in English. Positive team player, who is flexible in adapting to changes and challenges,
proven record of increasing market share and product profitability with initiative and inventiveness
Computer Skills:
Word, Excel, PowerPoint, MS Project, Lotus Notes, Web Site Content Management System, SAP, Basecamp, Publisher, Twitter,
Facebook, Instagram, Outlook, FundRaiser, Photoshop, Illustrator, P.O.S. (Point of Sale) Constant Contact.
Notable Accomplishments
• Produced corporate film for outgoing C.E.O of Knoll, John Lynch — who went on to become Governor of N.H.
• Worked with the Senior Editor on the creation a cover story (Soul of Knoll) in Metropolis Magazine.
• Helped plan book to be published by AF New York in 2008.
• Received an award for my service and dedication to the American Red Cross in June 2010.
Professional History:
Charmant, USA, Morris Plains, New Jersey
Marketing Manager, April 2016 – June 2016
Work closely with licensed eyewear partners to develop strategic marketing programs. Develop new Point of Purchase concepts for
two new retail partners. Manage and maintain marketing budget. Responsible for external and internal press programs, including
social media and web. Project Manager for new retail partners, Review all design concepts.
Club Monaco, Short Hills, New Jersey
Visual Associate, July 2013 – April 2016
Working with Store Experience Manager to create a sensory pleasing experience through enhancement of presentation, product,
and people which results in positive results and financial growth of the company. Managing t he execution of the brand integrity of
company. Re-merchandise the store as directed by corporate plans. Participate in monthly flips. Assist in execution of window
changes and all interior mannequins. Sales Stylist. Results: New Short Hills store opening was perfect — opened on time and
flawless.
Horus-Bronze, Paramus, New Jersey
Freelance Marketing Director, July 2011 – March 2012
Growing business by sales and marketing initiatives including corporate identity overhaul, sales calls to architects and designers
and various public relations projects for French luxury Architectural Bronze Corporation. Results: New modern branded web site
and business cards.
American Red Cross, Colonial Crossroads Chapter, Summit, New Jersey
Volunteer Marketing, Fundraising and New Business, November 2008 – November 2011
Event planning, social media and e-mail blast for events. Cold-calling benefactors, graphics. Results: Three successful annual
charity event exceeding targeted goals.
AF New York, New York, New York
Marketing Director, November 2005 – April 2008
Advised C.E.O. on the creation and implementation of an integrated marketing and sales process. Launched re-branding initiative
for the company including new logos and graphics for high-end Architectural Fixtures Showroom, as well as completely redesigned
corporate web site. Managed major trade shows and industry events generating significant growth in market awareness and sales
leads. Advertising Media Buyer creating print campaigns that increased brand awareness and significantly grew sales among
premium purchasers. Published first design book for the corporation as a marketing tool. Promoted the corporation, its C.E.O. and
products to the media to ensure a favorable and vibrant image of company. Supervised Design team of 4 creating innovative
graphic designs. Results: First trade show, SUCCESSFUL adverting program, corporate book, catalog and web site for company

2. during my tenure.
DKNY, Short Hills, New Jersey
Sales, August 2004 – October 2005
Sales person responsible for building client relationships. Exceeded weekly sales goals by successfully executing strategies.
Created in-store visuals and promotions. Evaluated New York City area sales and market trends.
Tai Ping Carpets/Coco Communications, New York, New York
Press and Market Research Consultant, 2004
Managed press relations for architecture and design trade show to launch new branding materials. Researched competitive brands
for company analysis. Prepared corporate biographies for new C.E.O. and team.
Knoll, Inc., New York, New York
Marketing Communications In-House Public Relations and Branding Manager, February 2000 – October 2003
Managed a budget exceeding $1 million for communications team of 5. Pitched new product introductions for print and broadcast
media with successful results. Produced in-house film for multi-million dollar management meeting in Sundance, Utah for outgoing
C.E.O. John Lynch. Worked with senior management on crisis communications to the media dealing with corporate restructuring
and employee issues. Ensured the corporate identity program was fully integrated with marketing and sales initiatives. Maintained
relationships growing industry contacts to foster a positive image within architecture & design community, creating unique PR
opportunities. Developed messaging for all media activity with Executive team members. Supervised events, photo-shoots and
conducted student tours of the Showroom presenting the history of Knoll furniture. Launched New LIFE office chair with Product
Director as a major introduction. Launched A3 Office System with Product Director and Asymptote Architecture as a major
introduction. Attended benefits and managed donations for charitable functions: Results: Produced a corporate film for outgoing
CEO John Lynch with positive results. Obtained three national magazine covers: the Soul of Knoll, Metropolis Magazine, and A3
Office System, Architecture and Domus magazines. Launched Knoll’s first web site with outsourced company, Funny Garbage.
Eastern News Distributors (Hearst Magazines), New York, New York
Sales Associate/Associate Account Executive – Client Services, November 1998 – February 2000
Served as a liaison between publishers, retailers, and the warehouse for over 100 magazines. Accurately calculated print orders for
national chain distribution. Analyzed retail reports for magazine distribution. Maintained production schedule database consistently
to ensure timely product delivery. Created marketing flyers for national chain distribution. Reserved promotional space for
publishers in national bookstores, such as Barnes & Noble and Borders.
Interview Magazine, New York, New York
Advertising Assistant/Intern Fashion/Consumer Products, 1997 - 1997
Tracked advertising in competitive publications, such as Vanity Fair. Composed and proofread pitch letter to critical clients in a fast-
paced environment with positive feedback. Researched key players and prepared media kits for high profile clients. Updated
account sheets for Managers.
Education:
Montclair State University, Upper Montclair, New Jersey
B.A., English Emphasis: Communications