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TWinFM media pack interactive FINAL

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TWinFM media pack interactive FINAL

  1. 1. News Property Facilities Management Safety Building Energy Environment Fleet Technology Legal Workplace Products People Security Education Opinion TWinFM TV Videos Cleaning International At the forefront of communications for facilities, workplaces and built environments Our Audience is Your Market Advertising on ThisWeekinFM provides huge brand awareness opportunities Plus measurable response rates as readers click through to your own website MEDIA PACK
  2. 2. 500,000+ monthly combined total website, e-Newsletter and social media network audience Our success is based on the strength of our editorial content and audience. ThisWeekinFM.com covers the entire sector from building to workplace, technology to environment and cleaning to security.  Updated on a daily basis with the latest and most important news, events, launches and legislation, ThisWeekinFM.com gives everyone involved in facilities management and the workplace an insight into understanding how to make their buildings and workplaces more manageable, efficient and more sustainable for their entire life cycle. Our website audience and e-Newsletter readership is the culmination of 30 years’ publishing experience in this specialist targeted marketplace – our e-Newsletter readership is client firms (68%), FM and support service providers (21%), product and equipment suppliers (11%). ThisWeekinFM.com functions across all platforms - Web, email, tablet, mobile, social media...whatever format your campaign needs, we’ve made the investment to ensure your message is seen. ThisWeekinFM.com offers a range of marketing solutions... We are the only media channel to combine PR, advertising, TWinFM TV News Service, social media and networking events. ThisWeekinFM.com supports... All the major trade exhibitions, sponsors four networking events a month including the Doyle Club (which attracted 400 property folk to its summer event alone) and is the official media partner of Property Affiliates, Thursday FM, FM North as well as The Building Futures Group. Whether you require sales leads, brand awareness or you’re launching a new product or service or promoting an event, we can tailor-make a campaign according to your objectives and your budget. And we can measure the results! Ad positions are available on the home page, category landing pages and each individual page. All adverts on the main website also appear on the mobile version of the site. Our client list ranges from... Small companies through to larger more recognised names that trust us to get their message across with clarity and impact including: CBRE, Acorn Engineering Group, Sodexo, NFS Technology Group, Vinci Facilities, Carbon2018, The Building Futures Group, Innovise Software & Solutions, Datum RPO, Urbanise, FSI, GEA Denco, Trimble, MeasureMyEnergy, Planet First, Harrow Green + many more. Advertisers benefit... From branding on ThisWeekinFM.com - the facilities, workplace and built environment sectors’ most popular website - www.twinfm.com. PLUS measurable click- throughs to their own websites. Introduction The online information & weekly news service for Corporate Real Estate, Support Services and Facilities professionals No other print or online publication reaches more senior readers from the FM, workplace and built environment sectors. www.twinfm.com
  3. 3. Website analytics & growth 500,000+ monthly combined total website, e-Newsletter and social media network audience In the quarter (March – May 2015) there has been a 21% increase in traffic year on year Engagement on the site has also increased in the past quarter with people staying on the site an average of 3 minutes 31 seconds Social Media presence continues to grow from strength to strength with our LinkedIn, Facebook and Twitter followers reaching nearly 10,000 e-Newsletter Our e-Newsletter has an average open rate of 23%. It is delivered three times a week – main News on a Friday; a Feature based reminder on a Monday; and a News & Feature mailer on Wednesday. It is sent to property owners and occupiers, budget holders and decision makers and of course, those operating in the real estate and FM industries at large. This is both the largest and highest quality audience of its type. We can assume that 56% of our recipients view ThisWeekinFM.com at least once a week. ThisWeekinFM.com e-Newsletter reaches 120,000+ contacts every week and is delivered on Monday, Wednesday & Friday 40,235 e-Newsletter subscribers registered Our subscription list is constantly updated so it contains only current people who read the newsletter regularly A breakdown of subscribers shows our readership is client firms (68%), FM and support service providers (21%), product and equipment suppliers (11%) Website Audience The two charts below break down the detailed job role and main sectors of ThisWeekinFM.com e-Newsletter readership. JOB ROLE % Estates/Facilities/Property Director 20% Estates/Facilities/Property Manager 26% Building/Building Services /Contracts/Operations Manager 14% Chairmen/Chief Executive Officer/Chief Operating Officer/Financial Director 10% Energy/Environment/Sustainability Managers 8% IT Manager 6% Procurement Manager 6% Facilities Management/Workplace Consultant 5% Health & Safety Managers 2% Other 3% SECTOR % Offices 30% Public Sector 13% Leisure 8% Industrial 7% Retail 5% Property Managing Agents 5% Other 11% Facilities Management/Support Services Companies 21% With a combined monthly audience of over 500,000 across web, e-Newsletter and social media networks, ThisWeekinFM.com is read by decision makers responsible for property and facilities management, as well as facilities management companies, support service companies and property managing agents. ThisWeekinFM.com is the perfect platform to reach these key decision makers through advertising, sponsorship or other innovative solutions. Our expertise within the FM and allied sectors ensures that we are able to deliver specific opportunities tailor-made to meet your marketing objectives. TOTAL COMBINED MONTHLY e-Newsletter CIRCULATION 480,000+ The online information & weekly news service for Corporate Real Estate, Support Services and Facilities professionals www.twinfm.com
  4. 4. Our Partners, from those that have supported us since our inception to those that are just joining our ever-growing band of premium rate supporters, are incredibly important to us. This isn’t just about adverts and logos, this is about ensuring our sponsors are included in every event we host, feature on every piece of literature we produce and benefit from our market information and wide-ranging list of contacts. But when it does come to advertising, we think our sponsors deserve the ‘Full Monty’ — take a look here to see what’s on offer...including our Partners and Partners Plus Social Hub which comes as part of the package. Major Sponsorship Opportunities Benefits Include A shared Banner Advert in the most prominent positions at the top of the home page A shared Banner Advert in the most prominent positions at the top of the News Category A shared Banner Advert appearing on every News story - circa 25 a month Company logo displayed on the home page and throughout the site with a link back to the Partners Page which carries a complete company profile based on our Platinum or Gold Social Hub platform which allows you to produce TV & Webinars, host blogs, include a profile, upload all your social media content and self-publish every PR, News & Feature item produced by your company and include links to other positive press stories from non-competitive media As an added bonus, any story that mentions your company appearing within the pages of ThisWeekinFM.com will be fully tagged to ensure the best results from our search engine and we will also include a link back to your Partners Page entry All this, plus you receive one Free article separator advert to be included on the Home Page for a minimum of five working days per month Three free inclusions per month in our supporting e-Newsletter Logo on e-Newsletter with a link back to the Partners Page The Gold Partners Package is £18,000 excludes TWinFM TV and Webinar production. While the Platinum Partners Social Hub is £24,000 includes full TWinFM TV and Webinar production. The online information & weekly news service for Corporate Real Estate, Support Services and Facilities professionals www.twinfm.com
  5. 5. With increased traffic visiting the website – driven by the news and category links on the supporting e-Newsletter – sponsorship of a Category puts your company right in front of our powerful audience as well as giving you the exclusive opportunity to reach out to contacts who have clicked the category most relevant to your business. ThisWeekinFM.com includes the latest industry news, articles, new product announcements and upcoming events, together with searchable archives. This content has been divided into specific categories making it easy for the reader to find the information needed. Having launched with 18 editorial-led sector specific categories, this number is to increase to 24 in 2016 to reflect the sectors our audience is responsible for. Category Sponsorship Opportunities CATEGORY Rate per Annum Facilities Management £23,000 Safety £22,000 People £22,000 Property £22,000 TWinFM TV £21,500 Energy £20,000 Building £20,000 Workplace £20,000 Opinion £20,000 Security £20,000 Environment £20,000 Technology £20,000 Products £20,000 Legal £20,000 Education £20,000 Fleet £20,000 Latest Videos £20,000 International £20,000 Catering £16,000 Cleaning £16,000 Building Services £16,000 All prices are exclusive of VAT at current rate Choose your preferred Category from the list. Benefits Include An exclusive Banner Advert in the most prominent positions at the top of the Category page Exclusive Advert appearing on every Category story – circa 8 a month Company logo displayed on the home page with a link back to the Category Partners Page which carries a complete company profile plus a Gold Social Hub entry which allows you to host blogs, include a profile, upload all your social media content and self-publish PR, News & Feature items produced by your company and include links to other positive press stories from non-competitive media As an added bonus, any story that mentions your company appearing within the Category pages of ThisWeekinFM.com will be fully tagged to ensure the best results from our search engine and we will also include a link back to your Category Partners Page entry Logo on e-Newsletter with a link back to the Category Partners Page Access to Category Visitors - We will send an email on your behalf to people who have clicked through to your selected category from the e-Newsletter. Email campaigns are written in conjunction with our marketing team The online information & weekly news service for Corporate Real Estate, Support Services and Facilities professionals www.twinfm.com
  6. 6. The ThisWeekinFM.com Social Hub is designed to maximise social media and PR investment. Hub members each get their own company page hosted on the ThisWeekinFM website. It can contain your latest Twitter feeds, LinkedIn profiles, rolling blogs, video and even webinars. It is the place to highlight news and company information and offer expert advice. Hosting on ThisWeekinFM gives you access to thousands of industry customers. Social Hub & Directory Advertising Opportunities Social media is now a key tool in the lead nurture process, not only at the discovery phase but also for data mining and relationship building. Standard £1,200 The selectable features include a logo appearing in the Social Hub section linking back to the advertiser’s own page housed within ThisWeekinFM.com. The Social Hub page will contain a mini profile of the advertiser linked back to case studies housed on the advertiser’s own website and a regular Twitter feed/ social media feed. Plus an additional 3 tags. Tweets will appear randomly on the home page Twitter wall. The advertiser also receives a complimentary entry in the Business Directory valued at £1,000. Premium £2,200 All of the Standard Package plus an opportunity to upload 2 videos per year and one previously published press release per quarter. Gold £4,200 All of the Premium Package plus full streaming of all news releases, which will then feature in ThisWeekinFM’s own promotions including our Twitter Wall. Platinum £8,000 All of the Gold Package plus Full TV service (Max 12 videos including production) including the facility to upload webinars and tailor-made interviews. TWinFM TV and You Tube videos. Business Directory The £250 directory entry includes: Company name, Address, Email, Live weblink. The £500 entry includes all of the above plus 3 searchable tags to ensure the entry appears in other relevant sections. The £750 entry includes all of the above plus company profile and 5 tags. The £1,000 entry includes all of the above plus the inclusion of a video. All prices are exclusive of VAT at current rate. The online information & weekly news service for Corporate Real Estate, Support Services and Facilities professionals www.twinfm.com
  7. 7. Social Media Statistics support the increasing effectiveness of social media, which continues to grow on an almost daily basis. Using our social media reach of over 9,500 followers we can support your events and campaigns. Call us for more details. Advertisement Copy Format: Please supply GIF, animated GIF, JPEG or PNG with a URL. For web advertising there is a minimum booking of 3 months. Series discounts available All cancellations made within 6 weeks of publication will be charged at 50% of rate card Any cancellation made within 2 weeks of publication will be charged at 100% of rate card All prices are exclusive of VAT at current rate Payment must be received prior to the advert going live on the site Agency Commission: 10% Website & e-Newsletter Advertising Rates ThisWeekinFM.com – Home Page and Category Advertising Standard Advertising currently comes in four variants – Mini, Major, Skyscraper and Article Separator and are available at a premium price for Home Page advertising and a lower price for Category advertising. Advertising positions are available on the home page, section landing pages and each individual page. Adverts link directly to advertiser’s web site or specific URL. All click-throughs from your advert will be tracked and monitored by ThisWeekinFM.com Google Analytics software. This is a global, industry standard method and 100% accurate. All adverts on ThisweekinFM.com also appear on the mobile version of the site. Advertising on our e-Newsletter is also available. Mini Advertisement Size: 300px X 100px Home Page £250 Per calendar month Category Page £200 Per calendar month Major Advertisement Size: 300px X 250px Home Page £400 Per calendar month Category Page £350 Per calendar month Skyscraper Advertisement Size: 300px X 600px Home Page £700 Per calendar month Category Page £600 Per calendar month Article Separator Advertisement Size: 680px X 153px Home Page £800 Per calendar month Category Page £700 Per calendar month Website Advertising Rates The online information & weekly news service for Corporate Real Estate, Support Services and Facilities professionals www.twinfm.com e-Newsletter Advertising Rates Article Separator Banner Size: 680px X 153px £1,200 per calendar month (minimum number of consecutive insertions: 12)
  8. 8. Video, Guides & Surveys TWinFM TV Video We create a high impact 90-second TV style News Bulletin branded as TWinFM TV. Send us your headlines, 5 bullet points, logo and images with your desired ‘call to action’. We’ll convert this into a script for our professional presenters. Each video is displayed on ThisWeekinFM.com’s homepage for 1 month and TWinFM TV Category for 11 months and promoted on our e-Newsletter. Rates: £2,985 for 3 videos £5,370 for 6 videos £9,540 for 12 videos Video Sponsorship Sponsor one of our editorial videos including interviews conducted by our Chief Correspondent. Our sponsorship packages include pre/post-roll advertising and stay on our site for 12 months and include e-Newsletter promotion. Call us for more details. Featured Video Client supplied video appearing on Homepage for 1 Month and within the Latest Video Category on the website for 11 Months. Highlighted on 2 x weekly e-Newsletter. Rate: £2,500 for 12 months White Papers & Educational Guides Displayed for 1 month on the Homepage and within the relevant category on the website for 11 months. Highlighted on 2 x weekly e-Newsletters. Rate: £1,500 for 12 Months Sponsored Surveys & Survey Service Suggest a Survey to sponsor or Commission a Survey using our experts. Call us for more details. The online information & weekly news service for Corporate Real Estate, Support Services and Facilities professionals www.twinfm.com
  9. 9. EVENTS ThisWeekinFM.com events allow companies to meet their target audience. A number of avenues are open all of which can be tailored to suit the specific needs of your business. Thursday FM networking event Hosted by the ThisWeekinFM.com team, Thursday FM is an invitation only event held on the second Thursday of each month at a venue in the heart of the City of London. Now in it’s forth year, Thursday FM provides a comfortable environment for end user decision makers as well as service providers and suppliers to connect and build mutually beneficial commercial relationships. ThisWeekinFM Charity Boxing Dinner The ThisWeekinFM Charity Boxing Dinner is an event not to be missed. It includes a champagne reception, four bouts of top class boxing, three-course dinner and a complimentary after show party. The bar at the Sheraton Park Lane Hotel in Mayfair, where the event takes place, is the perfect venue to entertain before joining the reception. You can mingle with colleagues, guests and the famous faces from the world of boxing who come along to this high-profile gathering. Your clients will remember you and this unique occasion for a long time to come. Events & Networking FOCUS GROUPS ThisWeekinFM.com often works with companies who are looking to introduce a new product or service into the sector. The Focus Group attendees are drawn from our database and are invaluable for market research as well as promoting to new potential customers. Call us for more details. Round-table discussions Sponsorship of a round-table discussion, under the chairmanship of ThisWeekinFM.com, will allow your organisation to gain face-to-face access to decision- makers. Call us for more details. Reader lunches/dinners Allow select organisations to meet a targeted audience. Conversations are strictly off the record. Call us for more details. Seminars Promoted ‘in association with ThisWeekinFM.com’, a seminar provides your company with an opportunity to present to the audience and to influence the topics for discussion. Call us for more details. ThisWeekinFM.com sales team has unrivalled experience and expertise in helping advertisers make the most of their budgets. They have the ingenuity to help clients plan their campaigns and communicate their messages both effectively and creatively. The online information & weekly news service for Corporate Real Estate, Support Services and Facilities professionals www.twinfm.com
  10. 10. EDITORIAL ENQUIRIES PLEASE CONTACT: Is brought to you by Spotted Cow Media Ltd Spotted Cow Media Ltd Fireman’s Cottage, Old Hunstanton Hall, Church Road Old Hunstanton, Norfolk PE36 6JS www.twinfm.com Laurence Allen - Director Tel: + 44 (0) 7455 302694 Email: laurence@twinfm.com Neil Peckham - Business Directory & Social Hub Sales Tel: +44 (0) 7460 497639 Email: neil@twinfm.com CIRCULATION ENQUIRIES PLEASE CONTACT: Debbie Wilson - Circulation Database Manager Tel: +44 (0) 7429 038248 Email: debbiew@twinfm.com FOR MORE INFORMATION ABOUT ADVERTISING OPPORTUNITIES PLEASE CONTACT: Brian Shillibeer – Director & Chief Correspondent Tel: +44 (0) 7813 016005 Email: brian@twinfm.com Registered Office: Spotted Cow Media Ltd, Imperial House, North Street, Bromley, Kent, BR1 1SD

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