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How To Use Follow Up Marketing To Uncover Increased Profits
1. Hidden Profits
How To Use Follow Up Marketing
To Uncover Increased Profits
At Your Business
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2. A G E N D A
1. How to find the hidden profits in your business
2. Four keys to success in getting those profits back
3. Strategies, tools, and techniques to use
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3. Every business has untapped profit
centers that are hidden in plain sight.
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5. In my experience, most businesses are not
maximizing the opportunity to resell, cross-
sell and upsell customers that they already
have.
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6. Most businesses focus almost exclusively
on trying to get new customers.
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7. What’s wrong with this approach?
(Three things)
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8. 1. Getting new customers is harder than
getting existing ones to buy again.
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58. “Even though direct mail seems old school,
it’s really sexy for the marketer, the reason
being that there’s less clutter. So you get
more effective impressions.”
– Dave Scott, CEO of Marketfish
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59. 50% of U.S. consumers prefer direct mail
to email, and 60% said they enjoy checking
their physical mailboxes.
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60. We have an “emotional connection” to
postal mail.
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61. [ D I R E C T M A I L T I P S ]
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71. Social media use has grown by 712% since
2005. And not just among the kiddos …
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72. 66% of adult Internet users use social
media.
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73. 72% of U.S. consumers research
companies through social channels before
making purchases.
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74. 59% of U.S. consumers use social sites to
vent about customer care frustrations.
46% of U.S. Internet users feel they can be
brutally honest on the web.
38% aim to influence others when they
express their preferences online.
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75. [ S O C I A L M E D I A T I P S ]
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80. Advertise.
Facebook’s ad platform offers really cool,
cost-effective ways to to reach your
audience and tap the power of social proof.
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