1. BUS 352 Complete Class -E-
Business
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BUS 352 Complete Class -E-Business
ASHFORD BUS 352 Week 1 DQ 1 Change in Organizations
Why is it said that electronic commerce is a catalyst of fundamental changes in
organizations? Search the Ashford Online Library for an article that addresses change
in organizations as a result of e-commerce. Briefly summarize the article pointing out
how electronic commerce directly impacts change. Include the resource information in
the reference list. Explain your answer in 200 words. Respond to at least two of your
fellow students’ postings.
ASHFORD BUS 352 Week 1 DQ 2 Market spaces
Compare marketplaces with market spaces . What are the advantages and limitations
of each? What is your favourite market space and why? What is the impact of your
favourite market space on the industry?
ASHFORD BUS 352 Week 1 Quiz
1. Which is not one of the EC trends?
2. 2. The cost curves of digital products differ from the cost curves of physical
products because in digitization:
3. In effect, in a social network there are online and offline communities of people
with similar interests.
4. According to the ________ model, an organization can increase brand
awareness or even generate sales by Web-based word-of-mouth marketing or
promoting a product or service to other people.
5. Because the rate of change and the level of uncertainty in the marketplace are
expected to accelerate, organizations are:
6. Eastern Mountain Sports introduced ________ tools in order to increase
collaboration, information sharing, and communication among stores and their
employees, suppliers, and customers.
7. eMarketer estimated that retail e-commerce sales would decrease approximately
1.6 percent in 2009.
8. EC applications are supported by infrastructures and by each of the following
support areas except:
9. Intrabusiness EC is usually performed over intranets and/or ________.
10. A portal is an information gateway that attempts to address information overload
by enabling people to search and access relevant information from disparate IT
systems and the Internet, using advanced search and indexing techniques, such as
Google’s desktop.
ASHFORD BUS 352 Week 2 Assignment Social Business Networking and E-
Commerce
Select one of the social networking sites for business professionals listed in Insights and
Additions box 3.2 in Chapter 3 of your text. Discuss why you believe it has been
successful in creating community. Also include the characteristics of the specific
community; how community participants benefit from interactions; and why
participants are motivated to join. Be sure to give examples of what makes the
community strong and explain at least three e-commerce concepts in detail that the
site implements and why they form an integral part of the site. Follow APA formatting
style. Answer these questions in a three to four page paper.
3. ASHFORD BUS 352 Week 2 DQ 1 E-Tailing Business Models.
Discuss the advantages of established click-and-mortar companies such as Walmart
over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages
of click-and-brick retailers as compared with pure-play e-tailers? Explain your answer in
200 words. Respond to at least two of your fellow students’ postings.
ASHFORD BUS 352 Week 2 DQ 2 Customer Decision Process
For an online purchase, go through a sample customer decision process. Explain the
points in the process where the vendor has an opportunity to add value. Be sure to
answer the following questions:
1. How does value vary for a large purchase versus a smaller one?
2. Does adding value always cost money?
Explain your answer in 200 words. Respond to at least two of your fellow students’
postings.
ASHFORD BUS 352 Week 3 DQ 1 Four P’s of Marketing
In a paragraph, relate B2B to the four P’s of marketing (product, price, placement,
promotion). Then, describe a B2B exchange and identify how it demonstrates the four
P’s. Prepare your response in 200 words and respond to two other learners.
ASHFORD BUS 352 Week 3 DQ 2 Knowledge Management
Read Case 6.1, EC Application – Knowledge Management at Infosys Technologies.
Identify the knowledge management cycle, found in exhibit 6.6, in this case, applying
each entity such as create, capture, refine, etc. to the case and briefly explaining each
one. Then, explore the broader question of how knowledge management is related to e-
commerce. Prepare your response in 200 words and respond to two other learners.
4. ASHFORD BUS 352 Week 4 DQ 1 M-Commerce
First describe how m-commerce can expand the reach of e-commerce. Then, imagine
you work for a fashion retailer and are in charge of a new mobile advertising campaign
designed to generate sales for a new clothing line. Explain how you would use m-
commerce concepts and elements of e-commerce to meet your objective. The post
should be a minimum of 200 words. Respond to two other learners.
ASHFORD BUS 352 Week 4 DQ 2 Security
A business wants to share its customer account database with its trading partners and
customers, while at the same time providing prospective buyers with access to
marketing materials on its Web site. Assuming that the business is responsible for
running all these network components, what types of security components (for
example, firewalls, VPN, etc.) could be used to ensure that the partners and customers
have access to the account information and others do not? What type of network
configuration (for example, bastion gateway server) will provide the appropriate
security? Be sure to include your rationale for each security component as well as the
type of network. The post should be a minimum of 200 words. Respond to two other
learners.
ASHFORD BUS 352 Week 4 Quiz
1. Question : ________ , also called viral marketing, is free advertising that can
increase the visibility of niche retailers and products.
2. Question : Alloy.com, bolt.com, and blueskyfrog.com are communities that:
3. Question : A search engine is basically a document or file retrieval system
designed to help find information stored on a computer system, such as on the Web.
4. Question : As in e-commerce, m-commerce B2C applications are concentrated in
each of the following areas except:
5. Question : A laptop or notebook computer can become wireless with the addition
of a cellular chip.
6. Question : Each of the following is a trend that may slow EC and Web 3.0
except:
7. Question : Perspectives about Web 2.0 include all of the following except:
8. Question : Disruption did not occur in the real estate brokerage industry.
5. 9. Question : You are walking near a coffee shop and suddenly your cell phone
beeps with a message: “Come inside and get a free biscotti with any purchase.” This
is an example of:
10. Question : Food Lion is a U.S. supermarket chain that relies on ________ to
compete against Wal-Mart and other stores.
ASHFORD BUS 352 Week 5 Assignment Final Paper
The final 6 to 8 page paper will demonstrate comprehensive understanding of the
course topics and concepts. The title of the paper will be “An e-Business analysis of
_____________.” The blank will be filled in with the name of a company you select that
is doing business online. It can be a traditional brick-and-mortar company, or one that
is completely online. The company can be in any of the four categories of e-commerce.
The goal in writing the final paper is to demonstrate an ability to analyze a company
based on the concepts presented in this course. The paper will discuss the following
issues:
1. Overview/Executive Summary (written last; summarizes key points).
2. Company history and background, including stage in the company life cycle.
3. The need(s) the company addresses and the customers it pursues.
4. The role of the Internet in strategy (business strategy, IS Strategy, ICT
Strategy, and EC Strategy). Also address the knowledge management strategies the
company uses.
5. EC Metrics the company employs.
6. The online user types for this company and the e-commerce considerations.
7. The impact of Internet regulation.
8. EC Security the company uses.
9. Competitive advantage technology can provide this company.
10. Barriers to Global e-commerce.
ASHFORD BUS 352 Week 5 DQ 1 Payment Online
Discuss the difference between accepting a payment online versus in person and
describe some of the problems associated with online payments from the vendor and
customer points of view. Be sure to answer the following questions:
6. 1. How do you believe payment system benefits, complications, and complexity can
help or hinder new online business owners from establishing a business online?
Compare and contrast new owner scenarios with large and established businesses.
2. How do you believe customers view online payment systems?
Explain your answer in 200 words. Respond to at least two of your fellow students’
postings.
ASHFORD BUS 352 Week 5 DQ 2 Copyright Issues
Read the Closing Case in Chapter 11, Why is Disney Funding Chinese Pirates? Give a
reasoned answer to why Disney might be investing in 56.com instead of fighting with
this popular Chinese file-sharing website. The post should be a minimum of 200 words.
Respond to at least two of your fellow students’ postings.
