1. Anguilla Chamber of Commerce Social Media Workshop 4
Facebook + LinkedIn
LeRoy Hill PhD
@leroyh
leroyhill@gmail.com
2. Workshop Agenda
• Create effective Facebook Fan Pages.
• Design effective elements for Facebook fan pages
• Develop a winning Facebook profile
• Measure Facebook Fan Page impact
• Decide on best way to use Facebook Ads
• LinkedIn for recruiting
• LinkedIn for continuing professional development
• Review mistakes to avoid
9. Special rules
regarding
usernames
Fan Page Rules
https://www.facebook.com/help/?page=174999945886703
10. Note !!
• If you reserve your company name for your
personal account, you won’t be able to use it
for your Business Fan Page so you may want to
create a Page before registering your
company’s name.
13. Content of your Fan Page
- Overview of company
- Website and contact info
- Press releases
- Videos
- Blog RSS
- Twitter updates
- Company news and status
- Customer interaction
14.
15.
16.
17.
18. Facebook Fan Pages – Coke STORY
• Coke Fan page was started by two regular users
• In seven months grew to 3.3 million fans
• Facebook changed rules and didn’t allow users to
create branded pages
• Coke teamed up with the creators of the page, flew
them to HQ, gave them a tour, brought them into
meetings, brainstormed ideas, made them part of
the company, let them be real evangelists
• Let your customers build your products
• Be creative – do something unexpected
28. Tactics
• Offer discounts for your fans.
• Comment of fan post rather than just drop a
post or picture or link.
• Make your fan feel special
– Photo of fan of the week
– Invitation for open house
29. Tactics
• Create landing page to encourage non-fans to
become a fan
• Offer deals, discounts and incentives
exclusively for your fans
• Create fan page not personal page
31. Sharable
• Share photos and behind the scenes
info about your business. Even
better, give a glimpse of developing
projects and events. Users come to
Facebook to get and share the
latest, so give it to them!
33. Reward your customers.
• Surveys, competitions,
short polls provide an
avenue to help direct
company decisions.
• Tweet updates about
special offers, discounts
and time-sensitive
deals.
34. Tactics
• Ask questions of your
followers to glean
valuable insights and
show that you are
listening.
35. Tactics
• Respond to
compliments and
feedback in real time
• Use twitter to offer
real-time customer
service
39. is world’s largest Professional
Social Network with:
– Resume
– Expertise
– connections
– Recommendations
– Link to social channel
– Link to company blog
• Over 150 million users
• All fortune 500 companies
• 170 countries
46. • Include your profile in your email signature to
improve your connectability
47. • Add link of your blog or website to your profile
to increase search engine
results.
48. Job hunting?
Do some research on company or
company personnel.
49. –Import your contacts from your address
book
–Invite friends to introduce you to others
–Solicit recommendations
– post comments and ask questions in
groups.