1. Google Adwords Remarketing
An Overview

2. 2
 Google Adwords Remarketing, also known as Ad Retargeting, is a form of online
advertising which runs ads across the Google Display Networks (GDN).
 It enables you to show ads to those users who have already visited your website or
landing pages while browsing through the internet and showed some interest in your
products or services.
 Utilizing Remarketing strategy can dramatically Increase your Return on Investment
(ROI) on your Google Adwords Campaigns.
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3. How does Remarketing Work?
 A Remarketing Tag, which is a small snippet code
available on Google Adwords, has to be added to
all the site pages (even on the landing pages).
 The visitors to these pages will get cookies
installed in their browser.
 This will enable your ads to reappear to your
prospects on all other sites (throughout the GDN),
even after they leave your site.
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4. 4Read the Original Article on Google Adwords Remarketing

5. For Instance:
 Imagine yourself running an online education portal. You may Create a Google Adwords
campaign targeting a particular course, say ‘Diploma Courses’.
 Link the ad to that very page which talks about diploma courses or you can Create a landing
page for the ad.
 You will also have to place the remarketing code or tag on this page.
 Now, whenever a visitor clicks on the ad and visits this page, a cookie gets placed in his/her
browser.
 The visitor can then see your ad across a vast number of partner sites on Google Display
Networks.
 You can do this for all your webpages and landing pages to make your ad campaigns more
targeted.
5
When you create your first Remarketing Campaign on Google Adwords, begin with targeting everyone who viewed your homepage.
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6. 6
Advantages of
Google
Adwords
Remarketing
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7. Target Audiences across the GDN
 Remarketing can help you target your audiences
better and increase your rate of conversion.
 Target audiences associated to particular interests and
show your ads only to them.
 Remarketing also helps your brand gain visibility across
all the partner sites on Google Display Network.
 Retargeting your ads make sure that your audiences
remember your offer at the time of buying.
 Effective remarketing strategies can help you attract
new prospects and bring back old customers to site.
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8. Varieties of Creative formats
 With Google Adwords Remarketing, you can
create various types of ad formats.
 Customize your own Banner ads and creative
formats for desktops and laptops.
 These ads will follow your visitor everywhere
across the GDN.
 The more targeted and attractive your ads are,
the faster will it work to remind your visitor
about your offer.
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9. Manage your Marketing Budget Better
 Proper optimization of remarketing campaigns can reduce
your remarketing cost to just 20% of all other PPC
marketing investment.
 But as statistics say, the broader you make your
campaigns, the higher will be the advertising cost.
 So try making your remarketing campaigns more targeted,
using advanced optimization options or Contextual
Targeting for reducing the remarketing budget.
 Customize the bidding strategies according to your
marketing requirements.
 Bid higher or lower for specific remarketing lists
depending on its membership duration or the chances of
conversion.
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10. Conclusion
 If you are struggling hard to make your business
grow and gain visibility in the digital marketing
world, then Google Adwords Remarketing can really
be a powerful strategy. It has made online marketing
more advanced and user-friendly.
 Now marketers can easily classify their prospects,
design a specific marketing strategy for each of their
leads and manage their PPC marketing budget more
effectively.
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