The document provides tips on how to market a business. It discusses defining the target market and their characteristics. It emphasizes the importance of differentiating your business from competitors by finding an underserved niche. Effective marketing strategies discussed include positioning the brand, strengthening it, and using guerrilla marketing techniques to magnetize customers through word-of-mouth recommendations and small promotional events. The key recommendation is to be passionate about the product or service, customers, and continuously improving.

1. How
to
Market
Your
Business
GoNegosyo

2. What
is
Marke7ng?
• It
is
the
act
of
a"rac%ng
your
target
market
to
buy
your
product
or
service
as
oAen
as
possible
• It
involves
research,
strategies,
tac7cs
and
ac7vi7es
• It
is
like
“buying”
your
customers
so
that
they
will
“buy”
from
you

3. Aim
at
the
Target
• You
cannot
aim
at
everybody!
• Define
your
target
segment
• How
do
they
think?
• Where
do
they
work?
• Describe
their
lifestyle
• How
do
they
buy?
• What
is
the
age
range?
• Would
they
love
your
product?
• Is
price
more
important
for
them
or
quality?
• Is
it
about
the
place?

5. What’s
the
Difference?
• Be
aware
of
the
compe77on
– Direct
rivals
– Subs7tutes
– New
entrants
• Do
you
plan
to
compete
head
on?
• What
are
the
consequences
of
doing
so?
• Do
you
plan
to
differen7ate?
• What
are
the
advantages?
• What
do
most
business
gurus
and
coaches
recommend?

7. HIGH
High
Chance
of
Many
customers
but
Success:
unique
many
compe7tors
business
with
many
customers
Demand
Sure
Failure:
few
Unique
business
but
customers
with
many
few
customers
compe7tors
LOW
HIGH
Differen7a7on

8. Magne7ze
• Posi7oning:
a
mind
and
emo7onal
game
• Strengthen
your
brand
• Hard
sell
does
not
always
work!
• Effec7ve
Marke7ng
magne7zes
the
customers.
• Use
Guerrilla
Marke7ng

9. Trial
Tes7monial
Flyers
&
Small
Events
Posters
DJ
FREE
Recommends
Word
of
Mouth
Magne7ze
Website

10. Be
Passionate
• Be
passionate
about
your
product
or
service
• Be
passionate
about
serving
your
customers
• Be
passionate
about
improving
your
product
or
service
• Be
passionate
about
having
fana7c
customers.