5. Leading Results Overview
§ Marketing services firm – coaching and consulting
§ 1:1 Coaching, Group Coaching
§ Fractional VP of Marketing
§ Social Media Coaching and Learning
§ Referral Marketing Coaching and Classes
§ Authorized Duct Tape Marketing coaches
§ Offices in Boston and Philadelphia
§ Clients throughout North America
§ We help our clients stop wasting money on marketing that
does not create results
Tweet: #SCON12
6. Leading Results Core Marketing Mantra
§ Don't talk about the products you sell; talk about
the problems you solve.
§ Then talk about the remarkably different way that I
will experience working with you as you solve those
problems.
§ Be sure you tell me what I get; NOT what you do.
Because I don't have time to figure out if what I
need is what you do.
Tweet: #SCON12
8. Why do people use LinkedIN?
A. They
are
looking
for
someone
Or
B. They want to be found by someone
9. 5 Keys to Success
§ Be Authentic, Genuine & Transparent
§ Show Value, Be Engaged, Contribute
§ Know your ideal customer/prospect profile
§ Be crystal clear on your core message
§ Make sure your differentiation comes through
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10. Key Areas of Leverage
§ Credibility
§ Getting Found
§ Automation
§ Sales
§ Networking
§ Advertising
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13. 100% profile completeness
§ Industry
§ Postal code
§ A current position with description
§ Two additional previous positions
§ Education
§ At least 5 skills
§ Profile photo
§ At least 50 connections
§ A summary
Tweet: #SCON12
18. LinkedIn Company page - Overview
This public tab lists info such as:
§ Basic information about your company (e.g., location,
number of employees and industry)
§ Information about new hires and employees, including
the viewer’s degree of separation
§ Twitter and blog feeds plus a “follow company” feature
Tweet: #SCON12
19. LinkedIn Company page - Careers
§ This is another public tab displaying job postings.
§ Premium Career Pages
" Deliver a custom experience - Your content adapts to
viewers, based on their LinkedIn profiles.
" Job seekers see jobs tailored to their backgrounds.
" Differentiate through rich content
Tweet: #SCON12
20. Company page - Product & Services
§ Post descriptions of your key products and services
§ Receive product and service recommendations
§ Add content such as videos and promotions
§ Purchase recommendation ads to showcase
recommendations for products and services and seek more
of them
§ Get the “recommend” button to place on your website
along with each of your products and services.
Tweet: #SCON12
21. LinkedIn Company page - Statistics
§ This is a private tab visible only to LinkedIn
members with administrator access to your
Company Pages.
Tweet: #SCON12
23. Key Areas of Leverage
§ Credibility
§ Getting Found
§ Automation
§ Sales
§ Networking
§ Advertising
Tweet: #SCON12
24. Credibility
§ Summary with details
§ Share expertise with answers to others' questions.
§ Write recommendations
" Get recommendations
§ Claim your vanity URL
Tweet: #SCON12
25. Getting Found
§ Capitalizing on Search Engine
Optimization
" Search engine optimize your profile
§ Participate in Group Discussions and
relevant association groups
§ Answer Questions
Tweet: #SCON12
26. Sales
§ Connect with prospects
§ Integrate Sugar to the marketing/sales process
§ Stay in contact as people move
§ Use OpenLink to send messages to people to whom
you're not connected.
§ Leverage the power of LinkedIn
Groups.
§ Take advantage of advanced search
options.
Tweet: #SCON12
30. Automation
§ Integrate Sugar for updates
§ Use LinkedIn Today to keep track of industry news
§ Check in on "Network Updates”
§ Tie in Twitter Connection
§ Take advantage of "Saved Searches”
§ Track Signals
Tweet: #SCON12
32. Bonus Tips
§ Make your blog/website links sexier.
§ Add a Follow Button
§ Export connections.
§ Add a video to your Company Page.
§ Rearrange your profile
§ Use applications
Tweet: #SCON12
34. Bonus Tips
§ Make your blog/website links sexier.
§ Add a Follow Button
§ Export connections.
§ Add a video to your Company Page.
§ Rearrange your profile
§ Use applications
Tweet: #SCON12
36. Bonus Tips
§ Make your blog/website links sexier.
§ Add a Follow Button
§ Export connections.
§ Add a video to your Company Page.
§ Rearrange your profile
§ Use applications
Tweet: #SCON12
39. LinkedIN Best Practices Summary
•
Profile
–
links,
keywords,
descrip;ve
•
Status
updates
(+TwiBer)
•
Repurpose
content
–
Slideshare,
YouTube
•
Connect
with
clients
&
prospects
•
Search
for
leads
–
Ideal
Customer
Profile
•
Recommend
clients,
partners
•
Use
Groups
•
Ques;ons
and
Answers
•
Adver;se
Tweet: #SCON12
40. Offers:
" Complete my eval – get a copy of slides tonite
" On the eval:
» Sign up for marketing tips newsletter
» Ask for a free 45 minute marketing review
» Ask for follow up if you need marketing help – social media
or otherwise.
4/26/12