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  -­‐	
  Gen.	
  Eric	
  Shinseki   	
  	
  
    	
  
He’s	
  not	
  that	
  
much	
  bigger	
  
  than	
  me	
  
Get	
  to	
  the	
  Y	
  
—Michael Jordan
Pick	
  Your	
  
Pick	
  Your	
  
Key	
  Sites	
  
Key	
  Sites	
  
 (tools)	
  
www.YourCo.com	
  
•  Don't	
  talk	
  about	
  the	
  products	
  you	
  sell;	
  talk	
  about	
  the	
  
   problems	
  you	
  solve.	
  	
  	
  
•  Then	
  talk	
  about	
  the	
  remarkably	
  different	
  way	
  that	
  I	
  
   will	
  experience	
  working	
  with	
  you	
  as	
  you	
  solve	
  those	
  
   problems.	
  	
  
•  Be	
  sure	
  you	
  tell	
  me	
  what	
  I	
  get;	
  NOT	
  what	
  you	
  do.	
  	
  
   Because	
  I	
  don't	
  have	
  Nme	
  to	
  figure	
  out	
  if	
  what	
  I	
  need	
  
   is	
  what	
  you	
  do.	
  	
  
Top	
  10	
  Takeaways	
  
Dan	
  Kraus	
  
President	
  
Leading	
  Results,	
  Inc	
  
	
  
Email:	
   	
  dkraus@leadingresults.com            	
  	
  
Phone:	
   	
  978-­‐562-­‐4161	
   	
   	
  	
  
Twier:	
   	
  @LeadingResults 	
       	
         	
         	
  	
  
Web:	
   	
  www.leadingresults.com                 	
  	
  
facebook.com/leadingresults	
            	
         	
  	
  
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Leading results on social media for ibm x webx

  • 1.      -­‐  Gen.  Eric  Shinseki    
  • 2.    
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. He’s  not  that   much  bigger   than  me  
  • 8.
  • 9.
  • 10.
  • 11. Get  to  the  Y  
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Pick  Your   Pick  Your   Key  Sites   Key  Sites   (tools)  
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. •  Don't  talk  about  the  products  you  sell;  talk  about  the   problems  you  solve.       •  Then  talk  about  the  remarkably  different  way  that  I   will  experience  working  with  you  as  you  solve  those   problems.     •  Be  sure  you  tell  me  what  I  get;  NOT  what  you  do.     Because  I  don't  have  Nme  to  figure  out  if  what  I  need   is  what  you  do.    
  • 35. Dan  Kraus   President   Leading  Results,  Inc     Email:    dkraus@leadingresults.com     Phone:    978-­‐562-­‐4161         Twier:    @LeadingResults           Web:    www.leadingresults.com     facebook.com/leadingresults