A list of trends and forces contributing to the movement toward leading with positive values.

1. 10 Forces Fueling the Values-Based Leadership Movement
1 Increased Ethical Awareness Among Consumers and a Trend Toward Supporting
Ethical Brands
2 Strong Focus on Human Well-Being Combined With Evidence That Toxic
Leadership Harms
3 Increased Focus on Business Metrics Beyond the Bottom Line and on Building
Ethical Brand Value
4 Movement Toward "Finding Our Calling" and Maximizing Human Potential
5 Growing Awareness of the Requirements For Ethical Leadership Beyond Laws
and Regulations
6 Increased Expectation That Leaders Take Responsibility For Company Problems
Rather Than Blaming Others
7 General Trend Toward Positive Results in the Social Sciences (From Fixing
Problems to Contributing to Human Well-Being)
8 Widespread Social Media Sharing Which Discourages Brands From Using
Negative Tactics
9 Increased Value is Being Placed on Authenticity and Higher Levels of Leadership
Development
10 Growing Awareness That Values-Based Leadership Transforms Organizations
and Creates a Competitive Advantage
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