Would you like to improve your Google Play and App Store Rankings through Mobile Advertising? Then read this case, and get insights to how the Swedish social chat app Talk4Fun broke through the marketing cluster in only 24 hours!

1. Top of charts Case study: Talk4fun
Improve your app store & google play rankings through top of charts mobile campaign and get viral
© 2014 Leadmill All Rights Reserved

2. © 2014 Leadmill All Rights Reserved
Top of charts
Talk4Fun - Sweden
THE OBJECTIVE
In this highly competitive environment, companies are
challenged daily by breaking through the marketing cluster,
generating brand awareness and acquiring new customers or
app users.
Despite their highly competitive and unique product, Talk4Fun
faced this exact challenge and knew that they could do much
better than be ranked beneath top 17 in App Store.
Working with us, the objective of Talk4Fun was:
• Generate brand awareness
• Become the preferred social chat app in Sweden
• Acquire new quality app users on the Swedish market
About the case
Originating from Sweden,
Talk4Fun is a newly
established social chat app
that easily and quickly
helps people get in touch
with whoever catches their
interest through text, voice,
pictures and video
messages.

3. © 2014 Leadmill All Rights Reserved
Top of charts
Talk4Fun - Sweden
THE solution
Working closely with Talk4Fun and our Swedish
partner agencies, we ran a Top of Charts campaign,
which we knew instantly, would improve the chart
rankings in App Store and Google Play.
While ensuring the app was exposed to hundred
of thousands of users, we were also certain that
Talk4Fun would immediately increase virality
whenever the Top of Charts status in App Store
and Google Play was reached.
“We were focusing on giving the Swedish audience
an engaging and interactive first-hand
experience with the brand. That was done
through various ad formats, which together with
the campaign, generated great ROI and overall
value to the company”

4. © 2014 Leadmill All Rights Reserved
Top of charts
Talk4Fun - Sweden
THE solution
Talk4Fun
is
a
new
service
where
you
easily
and
quickly
get
in
touch
with
others.
With
Talk4funs
new
app
there
are
several
ways
of
communica=ng
with
people….
APP
OF
THE
DAY
TRY
IT
FREE
Talk4Fun
The customers were
presented with the
Talk4Fun app as APP
OF THE DAY
Interested customers
were sent to the App
Store to install the
Talk4Fun app
The chart rankings and viral
effects dramatically increased
as thousands of customers
installed the app
1 2 3

5. © 2014 Leadmill All Rights Reserved
The Top of Charts campaign only ran in 24 hours but the
results were impressive:
• Talk4Fun generated nothing less than 8.500 unique clicks
• 2780 installs in a 24hour period
• The app reached 2nd place in the Swedish App Store
(Before working with Leadmill, Talk4Fun never ranked
above 17.)
• The top of charts viral effect resulted in additional 4300
organic (free) installs
Top of charts
Talk4Fun - Sweden
2nd in App Store
Installs
2780
OrganicInstalls
4300
17thinAppStore
24
Hours
THE results

6. © 2014 Leadmill All Rights Reserved
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