Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Failure is Great and Other Myths About Adopting Lean Startup

1.064 visualizaciones

Publicado el

Andres Glusman, Meetup, Failure is Great and Other Myths About Adopting Lean Startup @ The Lean Startup Conference 12/3/12

  • Sé el primero en comentar

Failure is Great and Other Myths About Adopting Lean Startup

  1. 1. 3 MYTHS ABOUT GOING LEAN Andres Glusman VP - Product, Strategy & Community Meetup DEC 2012 @glusman
  2. 2. @glusman://www.flickr.com/photos/fr3d/3974493846/sizes/l/in/photostream/
  3. 3. @glusman
  4. 4. @glusman
  5. 5. 5 @glusman
  6. 6. MYTH 1:People give a damn about “Lean” @glusman
  7. 7. 7 @glusman
  8. 8. 8 @glusman
  9. 9. PROCESS9 @glusman
  10. 10. Just started doing it @glusman
  11. 11. Just started doing it @glusman
  12. 12. 12 @glusman
  13. 13. On pace to do 600 usability sessions this year Will cost around $30,000(less than 1 outsourced usability project) @glusman
  14. 14. Shorten the time between someoneat Meetup wondering how someonewould react to something andactually watching someone reactto something @glusman
  15. 15. MALKOVICH BIAS:THE TENDENCY TO BELIEVE THATEVERYONE USES TECHNOLOGY LIKE YOU DO @glusma @glusman
  16. 16. Shifts the conversation fromhow I would use thewebsite to how this useruses the website @glusman
  17. 17. REALITY 1:People give a damn about lean @glusman
  18. 18. MYTH 2:People want to test things @glusman
  19. 19. @glusman
  20. 20. REALITY:People want to test things @glusman
  21. 21. 21 @glusman
  22. 22. “I guess I’m not reallypsyched about spending my time running split tests” @glusman
  23. 23. Tested easy things:• Sales funnel  10% lift• Subject lines  7% lift• Buttons in email  8% lift• Onboarding flow  30% lift• Algorithm changes  42% lift23 @glusman
  24. 24. “Let’s test it!” @glusman
  25. 25. What wouldyou do if youassumed you would fail? @glusman
  26. 26. 26 @glusman
  27. 27. 27 @glusman
  28. 28. GO AFTER THE THINGS THAT WILLCAUSE US TO FAIL AS FAST ANDOFTEN AS WE CAN28 @glusman
  29. 29. REALITY:People want to test thingsthat people use @glusman
  30. 30. MYTH 3: You can test your way to agreat experience @glusman
  31. 31. “Let’s test it!” @glusman
  32. 32. 32 @glusman
  33. 33. 33 (credit @jasonfried) @glusman
  34. 34. DESIGN + LEAN34 @glusman
  35. 35. 35 @glusman
  36. 36. 36 @glusman
  37. 37. 37 @glusman
  38. 38. 2 3138 @glusman
  39. 39. 39 @glusman
  40. 40. REALITY 3:Vision guides experiments + Experimentsvalidate vision @glusman
  41. 41. Andres Glusmanandres@meetup.com@glusman41 @glusman

×