Chris Luomanen, Thing Tank LLC
How can we understand disruptive experiences, that nobody has tried yet, because we just invented them? You could ask users to guess what they think they would think. Or you could find a way to bring key aspects of that experience to life for users as quickly and cheaply as possible. This talk will cover why we build experience prototypes, and how to figure out what experience prototypes might help you to develop your product or service.