The Medium Is the Message by Patrick Vlaskovits

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The document discusses how innovative products require innovative mediums to spread their message, referencing how penicillin's discoverer faced challenges promoting its benefits through existing channels. It also mentions how experimentation and the lean startup process can help growth hackers find the right medium to effectively introduce new products or ideas.

Spiritual Technology

The Medium is the Message:
The One Growth Hack to Rule Them All
Lean Startup Conference – December 2013
Patrick Vlaskovits
@Pv

Innovative products don’t fit in
existing channels.
Innovative products demand
innovative context and mediums.

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