Tomer Sharon, WeWork, @tsharon Uncovering true user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop products and services that nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling study, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon will demonstrate the method with conference attendees, show how it can help shape product roadmap priorities, describe how it serves as Google Search’s secret weapon, and demonstrate live, onstage data analysis.

1. DON’T
LISTEN
TOMER SHARON | HEAD OF UX | | @tsharon

2. NEED
S
DIN
DEM
O

3. NE
ED
S
DIN
DEM
O

4. 2 YEARS
AGO...

6. “WHAT
QUESTIONS
HAVE YOU
ASKED

7. STRONG
NEED

8. RIGHT
QUESTION

10. Leanresearch

12. Leanresearch.co

14. Leanresearch

15. 4 WEEKS
AGO...

17. NEEDS
MORE
CRITICAL

20. REMINDE
RDownload the PACO app: Bit.ly/paco-ios or
Bit.ly/paco-play, join and participate the Lean

21. NEED
S
DI
N
DEM
O

23. EXPERI
ENCE
SAMPLI

24. ARE
INTERRUPTED
SEVERAL TIMES
A DAY TO NOTE
THEIR

31. WHAT PEOPLE
WANT TO KNOW
WHAT
PEOPLE
SEARCH ON
GOOGLE

32. WHAT TYPE OF A
WRITER AM I?
BARACK
OBAMA
HEIGHT

33. OPPORTU
NITY

34. Bit.ly/paco-ios | Bit.ly/paco-play

36. 1.
2.
3.
4.

37. GOOGL
E NOW

38. NEED
S
DIN
DE
MO

40. NEED
S
DIN
DEM
O

41. FINAL
THOU

42. CURRENT →
FUTURE

43. DON’T
LISTEN

44. OBSERVE
& TRACK
BEHAVIOR

45. FALL IN
LOVE

46. “DON’T
BELIEVE
EVERYTHI
NG YOU
SEE ON A

47. THANK
YOU
@tsharon
[I’ll be tweeting 3 resources in a few

48. I’M HIRING
INTERACTION DESIGNERS
VISUAL DESIGNERS
PROTOTYPERS
DESIGN RESEARCHERS
SERVICE DESIGNER
INDUSTRIAL DESIGNER
INFORMATION ARCHITECT
DATA SCIENTIST
DESIGN PRODUCER
FILMMAKER
DESIGN WRITER
@tsharon

55. I’M HIRING
INTERACTION DESIGNERS
VISUAL DESIGNERS
PROTOTYPERS
DESIGN RESEARCHERS
SERVICE DESIGNER
INDUSTRIAL DESIGNER
INFORMATION ARCHITECT
DATA SCIENTIST
DESIGN PRODUCER
FILMMAKER
DESIGN WRITER
@tsharon