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The right way to kick a dead horse: A Lean Startup case study
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The right way to kick a dead horse: A Lean Startup case study
1.
The right way
to kick a dead horse Team Awesome David Koston, Brian Soward, Julia Roytman Sunday, July 31, 11
2.
The horse enters
2 teams, 1 idea: Help increase almuni donation Sunday, July 31, 11
3.
The Hypothesis
Non-donor alumni would give $$ to student projects Sunday, July 31, 11
4.
Assumptions
Students had projects to post Alumni would donate Donating alumni were worth $ to the school Sunday, July 31, 11
5.
And now, the
testing Students want to post projects for money. Sunday, July 31, 11
6.
Spread the word
Hundreds of Facebook invites 15 in person interviews 20+ texts Sunday, July 31, 11
7.
Let the responses
trickle... 5 online submissions 2 in person Sunday, July 31, 11
8.
Confirmation?
Students want to post projects. Well, some do Sunday, July 31, 11
9.
Next Weakest Assumption
Alumni want to donate to student projects Duh, right? Sunday, July 31, 11
10.
The Test
Survey of 15 alumni Donation History Donation Influence Sunday, July 31, 11
11.
The Result
No affinity shown to school Sunday, July 31, 11
12.
Spinning our wheels
Idea generation Sunday, July 31, 11
13.
Test what we
can Let’s test our peers, and trick them to Sunday, July 31, 11
14.
Uncertain results
2 of 3 were not distracted. What next? Sunday, July 31, 11
15.
When in doubt
Go back to your core mission Sunday, July 31, 11
16.
Why aren’t students
prepared? No real world experience? Sunday, July 31, 11
17.
Why weren’t we
prepared? No lean experience? Sunday, July 31, 11
18.
Aha!
Student Bootcamp? Sunday, July 31, 11
19.
Assumption
Hiring offices have trouble finding superstar interns Sunday, July 31, 11
20.
Test
Ask hiring managers and recruiters Sunday, July 31, 11
21.
Spinning Again?
What next? Sunday, July 31, 11
22.
Back to testing
Get valid data Sunday, July 31, 11
23.
Yay, we can
iterate Found a pain, is it a pain? Sunday, July 31, 11
24.
Will they pay?
??? Sunday, July 31, 11
25.
Yes!
What’s next? Sunday, July 31, 11
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