1. cripton
Your Complete Control Over Content

2. Business Assumption
 This product will gain interest of Web designers and PR agencies.
 Web designers want to break free from technology architecture constraints and
focus more on the creative aspect of the design.
 Designers will be willing to pay $9.99 per Static to Dynamic Conversion.
 Average designer makes 100 design applications per year. With 1000 designers
using our product, our yearly estimated revenues we will be almost a million
dollars (100*1000*9.99)
 PR Agencies would want to objectively evaluate their campaigns
 Finding contact information of the right target audience is the biggest challenge
faced by PR agencies.
 PR agencies will be willing to use the application and develop their own
campaigns through Scripton
 As part of the support agreement, PR agencies will be willing to pay a
minimum of $250 per digital campaign per month. Per campaign support
earnings will be $3000.

3. Market Feedback
We interviewed 20 designers and 3 PR agencies.
Designers’ Response
 10% were highly exited and willing to pay $10 or even more
 80% designers were willing to use the application but not pay.
 10% were confused whether it will be possible to develop such a
solution
PR Agencies Response
 66% responded very positively and agreed to pay $5000 per
campaign or even more for Scripton enabled service.
 33% did not respond well to the product idea pitch

5. Refined Business Assumptions
 Scripton as a product will gain interest of designers specially freelancers.
 Not all Web designers will be willing to pay for the product, but will be willing
to use the free limited version with content storage space constraint of 10 MB.
 PR agencies will be interested in Social Media Services for their campaigns
powered by Scripton
 PR agencies will be willing to pay minimum of $5000 per digital campaign
powered by Scripton.
 PR agencies will be willing to use the application and develop their own
campaigns through Scripton
 The PR campaigns are generally short lived, so there is not much support
needed

6. Valid Assumptions
 Web designers want to break free from technology architecture constraints and
focus more on the creative aspect of the design.
 PR Agencies would want to objectively evaluate their campaigns
 Finding contact information of the right target audience is the biggest challenge
faced by PR agencies

7. Minimal Viable Product
Our minimal viable product will have the following features:
 HTML to PHP Converter
 Automatic generator of requirements specific Content
Management System
 User Management System
 Cloud based Storage Mechanism