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International-bound higher level students throughout Asia almost exclusively use social networks, mobile messaging apps and content micro-channels on mobile devices to gather information to make almost every important decision about their future. This now includes their preferences for third level studying, educational brands and international campus location. While a local recruitment agent, parent or mentor can still have influence, direct access to online resources, opt-in messaging and social sharing will carry significant weighting within a student’s final decision.

This is how international universities and colleges, as well as service providers of study-abroad education and services are being chosen.

So its essential for every educational organisation targeting Asia to create, customise and control its own content and communications across mobile channels that can achieve direct engagement with students in the international market.

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