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How to throw a killer social media cocktail party!

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How to throw a killer social media cocktail party!

  1. IT’S NOT THAT WE DON’T LIKE TRADITIONAL MARKETERS, WE JUST FIND THEM TO BE A BIT, ANTI - SOCIAL.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  2. HI. WE’RE GINA & DAVE FROM L&A SOCIAL MEDIA.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  3. HOSTING YOUR SOCIAL MEDIA COCKTAIL PARTY. A SIMPLE SEVEN STEP GUIDE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  4. STEP 1. DON’T PRE-GAME WITH JÄGERBOMBS. -OR- THAT’S HOW MISTAKES HAPPEN.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  5. WE KNOW, THAT YOU KNOW, ABOUT SOCIAL. BUT WE TOOK A LOOK AT SOME ALCOHOL PAGES, AND NOTED A FEW FAUX PAS.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  6. 1. THINKING YOUR SOCIAL MEDIA COMMUNITY, IS YOU.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  7. 2. IGNORING YOUR COMMUNITY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  8. 3. ONLY TALKING ABOUT YOURSELF.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  9. 4. SOCIAL MEDIA SCHIZOPHRENIA.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  10. 5. IGNORING INNOVATION. NOT BEING AGILE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  11. 6. LIVING IN A BUBBLE, AND FORGETTING THE REAL WORLD.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  12. STEP 2. TIDY YOUR HOUSE -OR- DYNAMIC BRAND (RE)EVALUATION.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  13. WHAT’S THE OCCASION FOR YOUR PARTY? WHY DO PEOPLE BUY YOUR BRAND? WHY WOULD PEOPLE JOIN YOUR COMMUNITY?+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  14. WRITE YOUR GUEST LIST. ANALYSE WHO IS YOUR TARGET MARKET. WHO DO YOU REALLY WANT AT YOUR PARTY?+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  15. “HEY, LOOK WHAT I FOUND UNDER THE COUCH.” TAKE NOTE OF YOUR MISTAKES & SUCCESSES+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  16. A GOOD HOST, CLEANS AS THEY GO. BRAND EVALUATION ON SOCIAL MEDIA IS FLUID AND ONGOING.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  17. STEP 3. STOCK YOUR BAR. -OR- PLATFORM SELECTION.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  18. FACEBOOK TAP BEER. 69% OF AUSTRALIANS ACTIVELY USE IT.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  19. FACEBOOK TAP BEER. 56% CHECK IT DAILY. 12% CHECK IT HOURLY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  20. TWITTER SHOTS. 10% OF AUSTRALIANS ARE TWEETING.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  21. TWITTER SHOTS. 66% OF TWEETERS ARE MALE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  22. PINTEREST CHAMPAGNE. 4 OUT OF 5 USERS ARE FEMALE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  23. PINTEREST CHAMPAGNE. 70% OF USERS HAVE MADE A PURCHASE THROUGH PINTEREST.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  24. INSTAGRAM WHISKEY. 1 MILLION AUSTRALIANS ARE INSTAGRAM-ING.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  25. INSTAGRAM WHISKEY. GLOBALLY THEY ARE SHARING 40 MILLION PHOTOS PER DAY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  26. YOUTUBE VODKA. IT MIXES WELL. 500 YEARS OF YOUTUBE VIDEOS ARE WATCHED VIA FACEBOOK, DAILY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  27. YOUTUBE VODKA. IT MIXES WELL. 4.6 BILLION ADS WERE CHOSEN TO BE WATCHED IN 2012.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  28. STEP 4. WRITING YOUR COCKTAIL LIST. -OR- PREPARING YOUR SOCIAL STRATEGY & COMMUNICATION PLAN.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  29. PHYSICALLY WRITE YOUR COCKTAIL LIST. DO YOU HAVE A 30 DAY CONTENT PLAN? IS EVERY POST ON STRATEGY?+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  30. THEME YOUR COCKTAIL LIST. KNOW YOUR MONTHLY, WEEKLY, DAILY THEME. DON’T COME AS A PIRATE TO A PRINCESS PARTY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  31. “HEY, CAN YOU MAKE ME A HARVEY WALLBANGER?”. DON’T FORGET TO BE AGILE. IF PEOPLE WANT IT, GIVE IT TO THEM.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  32. STEP 5. MIXING YOUR COCKTAILS. -OR- POSTING & ENGAGEMENT+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  33. THE THREE RULES TO BEING SOCIAL. 1. ADD VALUE 2. ADD VALUE 3. ADD VALUE+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  34. EVERYONE IS WATCHING YOU HOST. WHILE YOU’VE GOT THE ROOM, TELL A GREAT STORY. (AND ALWAYS WATCH YOUR SPELLING & GRAMMAR).+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  35. “OMG THIS COCKTAIL TASTES AMAZING.” STRIVE TO CREATE AN EMOTIONAL RESPONSE THROUGH POSTING.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  36. BE TOPICAL.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  37. BE INNOVATIVE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  38. BE RELEVANT.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM
  39. BE DIFFERENT.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  40. STEP 6. “SO, WHAT ARE YOU DOING LATER TONIGHT?” -OR- CAPITALISING ON A COMMUNITY THAT WANTS TO FOLLOW YOU.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  41. “HOW RAD WAS L&A’S CRAZY COCKTAIL PARTY?” TURN STRANGERS INTO FANS, AND FANS INTO ADVOCATES.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  42. REWARD YOUR BRAND ADVOCATES+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  43. STEP 7. MAKING NEW FRIENDS -OR- THE CREATION OF YOUR SOCIAL MARKETING ASSET+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  44. HAVE YOU EVER SEEN SOMEONE STANDING IN A SHOP, REVIEWING A PRODUCT ON THEIR PHONE WHILE THEY’RE STANDING RIGHT IN FRONT OF IT?+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  45. THAT’S THE ZERO MOMENT OF TRUTH GIVE YOUR BRAND A VOICE LEADING UP TO THAT MOMENT.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  46. +61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

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