2. Businesses are rapidly adopting mobile compute technology to accelerate their
productivity.
However, as businesses mobilize they realize their user needs vary widely.
The broad selection of Intel-based mobile compute devices enables resellers to find the
best fit device for their business customers.
This material will introduce a mobile compute device user categorization and look at the
business opportunity and needs of each user type and the device that best addresses
those needs.
2
4. As you already know, businesses are going mobile. In this foil weโre sharing with a you
few data points to show how widespread and rapid this adoption is.
In the top chart you can see that mobility is not limited to a few vertical segments. Itโs
pervasive. (AMTUC = Ag, Mining, Transportation, Utility, Construction. Mfg =
Manufacturing. Whole. = Wholesale. FIRE = Finance, Insurance, Real Estate. Prof. Svc. =
Professional Services such as Legal, Design, Architecture)
The number of compute devices per employee is also on the rise with SMB knowledge-
based employees averaging about 3.5 devices.
Much of this trend is driven by tablets which, as you can see, is most heavily adopted by
smaller businesses.
4
5. The workflows of mobile employees vary widely and as a result their compute needs do
also.
While no two mobile employee needs are identical, at Intel we categorize user compute
needs as falling into three areas.
The multi-device user is a committed two device user. They want the best PC for
maximum performance and productivity. And, they want an ultra-mobile device to
extend their productivity while working remotely โ essentially a companion device.
We find two distinct single device users.
A worker in a variable usage workflow will find themselves shifting throughout the day
across any number of usages of varying complexity.
A fixed usage worker will use a device throughout the day for the same set of tasks.
5
6. Regardless of the workflow, the breadth of devices built with Intel technology enables a
reseller to guide businesses to the right device โ or devices โ for the job.
In the subsequent foils weโll take a deeper look at the business opportunity and needs of
each user type and the device that best addresses those needs.
6
7. In this section weโll look at the single device user that works across variable usages.
7
8. Again, usages experienced by this user vary widely in a typical day. The upper left chart
shows you just a few of the usages. You can see the preferred device changes as the
usages change.
In the lower left weโre looking at a key tablet trend. Business users acquire tablets with a
certain set of expectations in mind. Those initial expectations of some users are not met.
They use the tablet much less for productivity than they wanted and relegate it to more
of a play device.
2 in 1 devices are the no compromise solution. As both a laptop and tablet they can
meet the highly variable demands of this user and help them get the productivity they
need.
With more than 50 designs and growing, there is a broad selection to find the device with
the right mix of performance, security, manageability and other features.
Many users are surprised at how affordable these design are. Atom-based systems start
in the mid $300s and Core-based systems start in the high $500s.
Just as surprising to many is how ready the Windows Store is for business.
8
9. To help better identify with the need for 2 in 1 devices weโre showing you a couple of
scenarios here.
In both scenarios the user needs vary widely throughout the day. Both users are
considering alternatives that would compromise their needs from portability, productivity
and cost perspectives.
And again, the perception is that the Windows Store is not ready for business. That is not
the case with 1000s of business touch apps available.
9
10. Now weโll look at the single device user that performs fixed usages.
10
11. Lines of business โ construction, retail, legal, real estate, professional services and more โ
are adopting tablets.
These users will typically perform a common, recurring set of tasks for their segment.
The real estate agent will map a route, show image galleries, review documents and take
signatures. The construction foreman will check a schedule, review documents and take
short notes.
For years, the market ceded this opportunity to Apple. With Apple share in decline (sales
of iPads dropped 16% from a year earlier to 16 million devices, while the rest of the
market increased by 17% to 34 million, according to IDC) and broad selection of
alternatives the industry is now embracing this opportunity.
Intel based solutions offer a range of operating systems, performance, security,
manageability and features to help identify the best fit tablet.
11
12. This foil shows you just one example of how an Intel-based tablet delivers on the
experiences needed for a line of business tablet. This example being a construction firm.
12
13. In this last section, weโll look at the user that is committed to two devices โ one optimized
for maximum performance needs and another for ultra mobility as a companion device.
13
14. Whatโs driving this opportunity is a couple of key trends.
1. PCs are aging and business are coming to the realization of the cost of these older
systems
2. More business users are looking to enhance their productivity with a dedicated โ
companion โ device optimized for mobility
In looking at the PC opportunity weโre showing you a comparison of a typical 4 year old
notebook to a new thin and light notebook. Weโre showing just a few of the
breakthrough experiences possible with a refresh.
Looking at tablets. All Intel-based tablets, whether running Android or Windows, are thin,
lightweight, stylish and have long battery life. For many businesses, the choice of a
companion tablet will come down to how invested they are in an x86 and Windows-
based IT infrastructure and as a result, the level of compatibility they are looking for.
Android tablets have a degree of compatibility but if the business is looking for seamless
integration and full use of legacy applications then a Windows tablet might be the better
choice.
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