Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
LatinoShop             E M E R G I N G C U LT U R E S A R E R E S H A P I N G A M E R I C A , A N D L AT I N O S A R E L E...
Próxima SlideShare
Cargando en…5
×

LatinoShop

7.519 visualizaciones

Publicado el

Latinos are the fastest-growing population group in America. In fact, one in every six people and one in every four children in the U.S. is Latino. With a projected buying power of $1.3 trillion in 2013, this group is reshaping American shopping behavior. How? This is what LatinoShop, a landmark study conducted by marketing experts Lapiz and Leo Burnett, sought to find out. The findings provide important insight into the influence that culture and technology play when Latinos make their purchases. Take a look at some of the main differences between Latino and non-Latino shoppers.

For more insights and detailed research findings on how Latinos shop, contact Enrique.Marquez@lapizusa.com.

Publicado en: Empresariales
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Its beneficial
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Its nice :)
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Nice
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

LatinoShop

  1. 1. LatinoShop E M E R G I N G C U LT U R E S A R E R E S H A P I N G A M E R I C A , A N D L AT I N O S A R E L E A D I N G T H E W AY Latinos are the fastest-growing population group in America. In fact, one in every six people and one in every four children in the U.S. is Latino. With a projected buying power of $1.3 trillion in 2013, this group is reshaping American shopping behavior. How? This is what LatinoShop, a landmark study conducted by marketing experts Lapiz and Leo Burnett, sought to find out. The findings provide important insight into the influence that culture and technology play when Latinos make their purchases. Take a look at some of the main differences between Latino and non-Latino shoppers. For more insights and detailed research findings on how Latinos shop, contact Enrique.Marquez@lapizusa.com. © 2012 Leo Burnett Group / Lapiz SHOP WITH THEIR SENSES 55% vs. 38% 36% vs. 13% Like to touch and feel a product Think it’s fun to immerse themselves before buying it in the store atmosphere 49% vs. 19% Judge product quality by product packaging SOCIAL SHOPPING S H O P A S A F A M I LY ONLINE A N D OFFLINE 48%37% 36% 31% 17% 18% Consider the Kid-Fluencer Reach out tofriends and family Share opinions and write reviews Use social networking sites 45% 13% Enjoy shopping with kids LEAD IN MOBILE BIG INTO TRENDSETTING A N D TA B L E T S H O P P I N G Latinos are MORE THAN TWICE AS LIKELY vs. non-Latinos to: Shop with a Shop mobile with a phone tablet56% 33% 43% 25% 41% vs. 18% Follow the trends RADIO, BILLBOARDS ANDINFOMERCIALS STILL RANK HIGH 31% vs. 14% Like to try new products first 30% vs. 13% 72% 59% 52% Like to be first to share with friends 46% 35% 23% L AT I N O S KEY N O N - L AT I N O S

×