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Digital marketing - ASOS

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Explaining ASOS success story.

Publicado en: Marketing
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Digital marketing - ASOS

  1. 1. DIGITAL MARKETING T E A M M E R I B E L
  2. 2. What are we talking about?
  3. 3. Second most visited Fashion website on the planet
  4. 4. SUCCESS STORY
  5. 5. ONLINE FASHION EXPERIENCE CUSTOMER CENTRIC RELIABLE LOGISTIC INTERNATIONAL STRATEGY ACCESSIBLE UT-MOST FASHION SOCIAL MEDIA & BRAND CONTENT
  6. 6. OUR STRATEGICAL RECOMMENDATIONS D I G I TA L M A R K E T I N G
  7. 7. PLAY MORE ON PERSONALIZATION SOCIAL COMMERCE / CHATBOT EXTEND TO NEW PREMIUM BRANDS
  8. 8. ENLARGE TO NEW TARGETS CUSTOMERS GO PHYGITAL ! IN-SHOP INTERNET OF THINGS
  9. 9. V. R.
  10. 10. SHOULD ASOS GO PHYSICAL? Yes!
  11. 11. Play big on digitalization1 Omnichannel2 Shopper experience3
  12. 12. SHOULD THEY DIVERSIFY OUT OF FASHION/ CLOTHES/ ACCESSORIES? D I G I TA L M A R K E T I N G
  13. 13. NO!
  14. 14. COMPETITIVE ADVANTAGES… Logistic and supply chain management Customer relationship management Merchandising mix and trends tracking
  15. 15. Thanks! ANY QUESTION?

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