2. Current State of Authentication
/ WHAT’S THE PROBLEM?
• Poor Customer Experience
• Fraud and Cyber Threats
• Lack of Customer Insight
77%
of users are interested in an alternative
to usernames and passwords to
protect their security on the internet.
(Accenture: Digital Consumer Survey)
of hacking-related breaches
leveraged either stolen or weak
passwords.
(Verizon: 2017 Data Breach Investigations Report)
81%
of companies plan to use digital
intelligence to improve their customer
experience.
(Forrester: Optimize Digital Intelligence For Your Insights-
Driven Business)
90%
/ WHAT’S THE
SOLUTION?INTELLIGENT AUTHENTICATION
Customer
Engagement
Improved
Security
Orchestrate factors and signals based
on: • Context • Behavior • Risk
• User Choice • Analytics
Visually design delightful login
experiences using a simple, drag-and-
drop interface
Optimize login journeys and gain deeper
customer insights with analytics
Leverage an extensive security
ecosystem that enables third party
integration
Deliver dynamic content personalization
informed by user and device context
/ WHAT’S THE
BENEFIT?
STRENGTHENED
SECURITY
LANDSCAPE
IMPROVED
CUSTOMER
ENGAGEMENT