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MADMEN
WE ARE NOT
I mercati sono conversazioni.
E tu, sai parlare ai tuoi clienti?
IL MARKETING CON IL MEGAFONO
Lapubblicitàsibasasu un'unicacosa: lafelicità. E sapete cos'è lafelicità? Lafelicitàè una
mac...
IL MARKETING DEGLI INDIVIDUI
Iconsumatoricomprano gliindividuiscelgono.
(Paolo Iabichino, Art Director Ogilvy Italia)
Vivi...
IL MARKETING TRADIZIONALE È IN CRISI
Il consumatore evolve
New Coke
Winner Taco Permission Marketing
2015
A PLANE WITHOUT A HEART
IS JUST A MACHINE
I WILL WHAT I WANT
Dear Candidate,
Thank you for your application to our
ballet academy. Unfortunately you have
not been a...
ESSERCI COMUNICAZIONE
the web &event agency
EVENTI
Un evento è uno strumento dicomunicazione, quindivaideato in manierastrategica. Un
evento fastabilire un rapporto p...
STRATEGIA DIGITALE
Cihanno insegnato aparlare “business to business” (B2B)o “business to consumer”
(B2C). Maaziende e prod...
STRATEGIA DIGITALE
Non è facile coinvolgere gliutentie renderlipartecipidelle dinamiche riguardantiiltuo
brand. Gestiamo l...
STRATEGIA DIGITALE
Google o SocialNetwork non importa. Siamo in grado diinvestire qualsiasibudget sugli
spazidigitalioffre...
STRATEGIA DIGITALE
Oltre laSEO. Ilnostro staffdigiornalistie copywriter creaognigiorno contenuti
rilevantiper iltuo target...
ESSERCICOMUNICAZIONE NEL 2014
Nuovi fan
84.952
Primi posti Google
100+
Social impression
Spettatori coinvolti
Interazioni ...
Próxima SlideShare
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Esserci Comunicazione we are not Mad Men: 2015 the year of H2H

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2015 è senza ombra di dubbio l'anno del marketing human to human.
Dall'art director di Ogilvy Italia Paolo Iabichino fino a Hubspot e al Be Wizard, tutti hanno sottolineato come il marketing necessiti di una voce umana.

Guarda la versione completa: http://youtu.be/0cSHkRM-jIk

Publicado en: Marketing
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Esserci Comunicazione we are not Mad Men: 2015 the year of H2H

  1. 1. MADMEN WE ARE NOT I mercati sono conversazioni. E tu, sai parlare ai tuoi clienti?
  2. 2. IL MARKETING CON IL MEGAFONO Lapubblicitàsibasasu un'unicacosa: lafelicità. E sapete cos'è lafelicità? Lafelicitàè una macchinanuova, è liberarsidallapaura, è un cartellone pubblicitario che tisaltaall'occhio e che tigridaagran voce che qualunque cosatu facciaè ben fatta, e che seiok. (Donald Draper, Art Director Sterling Cooper) Eravamo nel pieno boom economico
  3. 3. IL MARKETING DEGLI INDIVIDUI Iconsumatoricomprano gliindividuiscelgono. (Paolo Iabichino, Art Director Ogilvy Italia) Viviamo in tempi esponenziali
  4. 4. IL MARKETING TRADIZIONALE È IN CRISI Il consumatore evolve New Coke Winner Taco Permission Marketing
  5. 5. 2015
  6. 6. A PLANE WITHOUT A HEART IS JUST A MACHINE
  7. 7. I WILL WHAT I WANT Dear Candidate, Thank you for your application to our ballet academy. Unfortunately you have not been accepted. You lack the right feet, Achilles tendons, turnout, torso length, and bust. You have the wrong body for ballet, and at 13, you are too old to be considered.
  8. 8. ESSERCI COMUNICAZIONE the web &event agency
  9. 9. EVENTI Un evento è uno strumento dicomunicazione, quindivaideato in manierastrategica. Un evento fastabilire un rapporto privilegiato colpubblico, quindivastudiato in ognisuo dettaglio. Chisono inostriclienti? Aziende, enti, associazioni, privati. Che cosaoffriamo? Un servizio tailor made, “su misura”, diorganizzazione dieventihuman to human. Cosa facciamo
  10. 10. STRATEGIA DIGITALE Cihanno insegnato aparlare “business to business” (B2B)o “business to consumer” (B2C). Maaziende e prodottinon hanno emozioni. Gliesseriumanisì. Se imercatisono conversazionialloralasciate parlare chihaqualcosadadire... Costruiamo insieme alle aziende lamigliore strategiaper utilizzare internet raccontando lastoria, ivalorie le peculiaritàdellapropriaimpresa. Tutto questo con voce umana. Cosa facciamo Storytelling
  11. 11. STRATEGIA DIGITALE Non è facile coinvolgere gliutentie renderlipartecipidelle dinamiche riguardantiiltuo brand. Gestiamo le conversazionidimarcatrasformandole in opportunitàper ilbrand e aiutandolo adiventare un LoveMark. Cosa facciamo Costruiamo la tua community
  12. 12. STRATEGIA DIGITALE Google o SocialNetwork non importa. Siamo in grado diinvestire qualsiasibudget sugli spazidigitalioffrendo sempre un ROIsoddisfacente e ilcontrollo dellasituazione. Cosa facciamo Pianifichiamo le tue campagne
  13. 13. STRATEGIA DIGITALE Oltre laSEO. Ilnostro staffdigiornalistie copywriter creaognigiorno contenuti rilevantiper iltuo target. Inostrisocialmediamanager e digitalPRtrovano sempre il giusto mix per diffondere icontenutipresso latuacommunity in manieravirale. Cosa facciamo Ti portiamo in cima ai motori di ricerca
  14. 14. ESSERCICOMUNICAZIONE NEL 2014 Nuovi fan 84.952 Primi posti Google 100+ Social impression Spettatori coinvolti Interazioni sociali 59,1M 65K 159K 25000 Calici di vino

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