Services

SERVICE PACKAGES
SERVICE PACKAGES

McKerns Development and PR delivers the following competitive in-demand service
packages for consultative services:

McKerns Development and PR Consulting Packages:

• The Press and PR Package: Strategic Press and PR services for Strategic
Marketing, PR and Business Development, writing and placing PR and
feature stories in major print and online magazines, news, trade, blogs and
other influential sources, writing press releases delivered to hand-picked
media experts.
• The Branding Package: Building brand, establishing essential branding
elements: brand identity, brand platform, brand message, brand awareness,
and building value in the brand and its associations.
• The Strategic Consulting Package: Consulting, Strategy, and professional
guidance for Business Development and rapid growth.
• Market Plan/ Business Plan Development Package: Strategic Marketing Plan
and Business Development oversight and strategy with step by step tactics
for powerful marketing and PR execution. Complete action plan, tactical
direction and timetable for achieving results.
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McKerns Development& PR
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development

SERVICES

Strategic Services

Strategic Planning and Consultative Development
Strategic Public Relations
Press Releases
Social Media Releases
Feature Articles
Magazine Feature Stories
Newspaper Feature Stories
Online Feature Stories
Press and Media Packets
Professional Communications/Writing
Strategic Publicity and Promotion
 Press and PR
 Public Relations Campaigns
 Press and Media Campaigns
 Press and PR Strategy and Coaching
 Branding Programs
 PR and Publishing Packages
 Media Relations
 Custom Media Contacts
 Press Packets
 Press for Events, Grand Openings, Seasonal Offerings, Promotions
 Media Relations
 Crisis Consultation and Management
Strategic Visioning, Planning and Design
Strategic Goal Setting and Innovation
Strategic Marketing
Comprehensive Marketing Strategies, Plans and Budgets
Celebrity Promotions, Celebrity Endorsements
Event Marketing, Promotions
Partnership Event Marketing
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Project Launch Events
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561-305-4264

Owner Events, Tradeshows, Booths
Merchandising, Clothing Design, Menus
Newsletters, Direct Mail
Sponsorships, Incentives, Loyalty Programs
Promotions, Memberships, Special Events
Grand Openings
Promotions and Cross Promotions
Tournaments, Charitable Event Development, Participation,
Promotion
Destination Marketing
Online Campaign Management
Viral Marketing
Online Marketing Campaigns
Search Engine Optimization (SEO)
Search Engine Marketing Campaign
Branding

Brand Platform
Brand Development and Positioning
Brand Elements
 Brand Position (what the company does or offers, key competitive
differentiators, unique value)
 Brand Summary (products, services and solutions)
 Brand Personality (brand promise, customer and brand
expectations, brand delivery and loyalty draw)
 Brand Story (history, credibility and leadership)
 Brand Associations (name, logo, colors, fonts, imagery, taglines,
mission statement, press, news, campaigns and offerings both
historical and new)
Brand Campaigns
Co-Branded Campaigns
Branding Programs - Company, Products, Services Branding
Product Development and Brand Extension
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561-305-4264

Business Development

 Business and Market Analysis
 Market Research & Analysis
 Marketing and Business Development Plans
 Existing Marketing Plans - Revisions & Updates
 Development and Business Planning
 Differentiation of Company, Product and Services
 Competitor Identification/Review
 Business Promotion
 Industry Awards
 Speaking Engagements
 Cross Promotional Offerings
 Teaming and Affiliations
 Community Outreach

Content Development

Professional Writing and Communications
 Website Copy
 Web Content (Providing fresh content to attain or keep Google
rank)
 Press Releases
 Direct to web-Press
 Direct to web-Content
 Brochures and Collateral
 Article Writing & Professional Articles
 Writing for Trade Publications, Internet Publications
 Writing PR, Marketing & Professional Materials
 Collateral, Brochures
Social Media Content
Facebook Pages
Twitter
LinkedIn Profiles and content
 Direct Mail
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 Video Scripts

561-305-4264

 Project Sheets
 Case Studies
 Newsletters
 Business Blogs, Blog Content, Blogging
 Speeches
 Professional Correspondence
 White Papers and Reports
 Submissions
 Executive Summaries
 Entries and Awards
Business Manuals
HR Manuals
Directional Manuals
Safety and Compliance Manuals
Product Manuals
Presentations
Powerpoint Presentations
Video Presentations
Written Presentations
Training Presentations
Bid Packages/RFQ/RFP/Letter of Qualification Response
 Management Overview
 Professional Bios/Package
 Team Development
 Teaming and Business Response
 Strategic Team Building Response
 Project or Team Approaches
 Methodology
 Project, Product Research, Background and Issues
 Timelines
 Services Description
 Bios and Curriculum Vitae
 Letters of Interest
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 Project, Product or Services Sheets
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 Portfolio Development

561-305-4264

Creative Services (visioning and oversight)

Interactive DVDs, Vision Videos
Photo Shoots, Product Promotion
Logo Design, concept and creative direction
Podcasts and Blogs
Interactive Video
Website Design (creative oversight and content generation)

Business Asset Analysis

Asset Analysis, Asset Visioning/Design
Project Design and Amenities Assessment
Creation of New and Marketable Assets

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561-305-4264

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