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How to
Use Online Video to Build
Your Platform
www.becomeablogger.com
First Things FirstFirst Things First
Determine the type of content
you want to create.
Usually fall into two categories: videos that showcase topics
you're pas...
right
expectations
It’s not “if you build it, they will come.”
Recognize that it will take a lot of time to build your pla...
How to do well on camera
Be Human.
Be the authentic you.
It’s ok to screw up. People aren't perfect.
Give a little more of
yourself.
You are the same person, but in
order for people to get the real you,
you have to add more...
Prepare your bullet
points.
makes your videos concise and
effective
have a plan
gives you a sense of
preparedness
How to Get Exposure
Use descriptive titles for
your videos.
make sure you’re covering a very specific
topic for each of your videos.
make that...
Share your content with
everyone.
start by sharing your videos with your
friends and family.
use your social platforms to ...
Find people who are
asking questions.
Use Hashtags.
# people will more likely find your content
you can also search your h...
More on this at www.becomeablogger.com
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How to Use Online Video to Build Your Platform - with Luria Petrucci

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Are you using video to market your blog? Listen as Luria Petrucci (formerly Cali Lewis) shares strategies for building your platform using online video.

How to Use Online Video to Build Your Platform - with Luria Petrucci

  1. 1. How to Use Online Video to Build Your Platform www.becomeablogger.com
  2. 2. First Things FirstFirst Things First
  3. 3. Determine the type of content you want to create. Usually fall into two categories: videos that showcase topics you're passionate about and those that bring customers in ?? Choose a topic you are passionate about. Building an online platform takes a lot of work, but when you’re passionate about the content you’re creating, it’s much easier to see it through.
  4. 4. right expectations It’s not “if you build it, they will come.” Recognize that it will take a lot of time to build your platform. Make the commitment that this is going to be a long term thing. COMMIT to doing this and seeing this through. ... then, get a gear kit to go with your phone. For $200 to $250, you can get a gear kit that gives you stability and great audio. Start with your Smartphone You need something to stabilize your phone You need an external microphone Get lighting to increase the quality of your visuals You need to GET STARTED Set the RIGHT expectations Get a GEAR KIT for your phone
  5. 5. How to do well on camera
  6. 6. Be Human. Be the authentic you. It’s ok to screw up. People aren't perfect.
  7. 7. Give a little more of yourself. You are the same person, but in order for people to get the real you, you have to add more energy and let your passion shine through.
  8. 8. Prepare your bullet points. makes your videos concise and effective have a plan gives you a sense of preparedness
  9. 9. How to Get Exposure
  10. 10. Use descriptive titles for your videos. make sure you’re covering a very specific topic for each of your videos. make that clear and specific in the title of your videos. ExercisingforLeanMuscles Do your keyword research. find popular searches with relatively low competition. helps especially when trying to get Search Engine traffic. recommended tool: /adwords.google.com/KeywordPlanner
  11. 11. Share your content with everyone. start by sharing your videos with your friends and family. use your social platforms to get the word out there. Network with others in your niche. networking can go a long way to get you connected with the right people.
  12. 12. Find people who are asking questions. Use Hashtags. # people will more likely find your content you can also search your hashtags to find people who are interested in your content. What this does: ??? provide value to the people who are looking for answers and they will start to look to you as the expert. Choose only a couple of platforms. You can't be anywhere effectively. Don't try to dominate every social media platform. Focus on one or two and go as deep as possible.
  13. 13. More on this at www.becomeablogger.com
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Are you using video to market your blog? Listen as Luria Petrucci (formerly Cali Lewis) shares strategies for building your platform using online video.

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