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Gene Grabowski on Trade Associations

There are moments when one company’s crisis can potentially harm an entire industry. When many companies are affected by a problem, the best communications solution is often a single source of consistent and persuasive information representing all. At the same time, trade associations and groups often serve on the front lines when it comes to brand-building, reputation management, and fighting the public policy battles that can alter the direction of entire industries.

http://levick.com/experience/specialty/trade-associations

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