this is the silde about information related to executive presence and personal branding

1. Executive presence
And
Personal branding
PREPARED BY :-
NAME : LIBIN GEORGE
SECTION : GAMMA
ROLL NO : 19140

2. Executive Presence
 Executive presence is about your ability to inspire confidence.
 Executive presence is a skill not a trait- that means something you can
cultivate and build.
 Inspiring confidence in your subordinates that you’re the leader they
want to follow, inspiring confidence among peers.

4. Steps For Developing Executive
Presence
 Have a vision and articulate it well.
 Build your communication skills.
 Make sure your appearance isn’t a distraction.
 Cultivate your network and political scavy.
 Learn to operate effectively under stress.
 Become an excellent listener.

5. Tools to enhance online presence
 Cyfe - An all-in-one dashboard for social media, analytics,
marketing, sales, support, infrastructure, and a whole lot more.
You can use this app to monitor all of your business data in one
convenient location.
 Brand24 - If you want to know what people are saying about
your brand, this tool is just what you need. Brand24 will
immediately notify you of any online mentions so you can reach
out to sales prospects, brand champions and disgruntled
customers right away.
 Wisestamp – It generates professional email signatures that can
help to grow your business. More than 650,000 professionals
are using Wisestamp

6.  ClickMeeting - Webinars are a great way to generate interest for your business, and
this tool enables you to create them quickly and easily. Using ClickMeeting, you can
customize your webinars, analyze and follow up with attendees, and track the success
every event
 Brandwatch - It is another tool that will give you insight into what your customers are
saying about your brand, and what they want from your business. This information is
invaluable for building a direct marketing strategy that will speak to your audience and
raise conversions.
 OptinMonster - If you want to convert website visitors into email subscribers, you need
to start using this tool: OptinMonster allows you to create and A/B test awesome lead
capture forms without having to bother with a developer, and the lead generation
software will bring big results quickly. Features include the OptinMonster Builder,
multiple form types, exit Intent technology, A/B split testing, page level targeting, and
built-in analytics just to name a few.

7. Executive presence for CEO’s?
 Connect with their audiences viscerally and emotionally
 Engage others to inspire action or change
 Speak with conviction and passion
 Adjust their style and approach to meet the needs of a global and diverse
audience
 Balance confidence and speaking up with listening and gaining buy in
 Tighten up their message for executive-level consumption
 Understand politics, non verbals, and “read the room”

8.  Let your peers know what you plan to focus on. Having the conversation will help you
zero in on your goals, and sharing it with others creates a measure of accountability.
 Ask them for feedback. Listen attentively when the feedback is offered. If you are
defensive or seem to explain the feedback away, it will be the last time they choose to
offer you feedback.
 Ask for ongoing feedback and support. Be specific on what you are trying to do and
the type of feedback you want. “I’m working on my executive summary skills. I often
too far in the weeds. Will you give me feedback on how I do during this meeting?”
 Along the way, keep asking your colleagues how you might better support them. We’re
all trying to improve. Be a good partner through offering feedback and support to
as well.

10. Personal branding
 When we talk about personal branding we are refeering to establishing
and promoting what you stand for.
 Your personal brand is the unique combination of skills and experience
that make you.
 Effective personal branding will differentiate you from other professional
in your field.

11. Importance of Personal Branding
 Input trusts
 Builds connections
 Builds Credibility
 Confidence
 Having authenticity