1. Social Media Measurement Presented by: Allie Herzog (@alliezog) @LikeableMedia Harper Collins Training Session #3 Presented by #Likeable

3. So you have a Facebook page… Now what??

6. Facebook Insights Overview: When you first enter insights you will see an overview of your activity including user and interaction data. To get started – select your date range from the top right.

14. Facebook Insights Page Posts: A breakdown of the last 10 posts with the number of impressions and percent feedback Impressions: the number of times your post appears in a users newfeed or on the page wall Feedback percentage ratio: number of likes/comments per post over the number of times the post was seen

16. Analyzing your Data

17. Questions so far?

19. Facebook Ad Platform Snapshot: main page shows campaigns in order (active campaigns listed first) To view detailed reports by ad, campaign and date, create a customized report by clicking on the left side of page

20. Analyzing your Data

22. Bit.ly Clicks on exact bitl.y Total clicks Select date range

23. Bit.ly Differentiates where links were clicked from Location of clicks

24. Analyzing your Data

25. Other Measurement Tools

26. Some Tips…

27. Likeable.com Engage with us: @LikeableMedia on Twitter Ask us questions: Facebook.com/LikeableMedia Tweet me: @alliezog Or, email me anytime allie@likeable.com Thank you!