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RebelMouse for Brands
#RebelWebinar
Stephanie Bagley, Director of Partnerships
@StephBags, @RebelMouse
What is RebelMouse?
• Real-Time Social Publishing
• Powerful Curation and Editorial Tools
• Native Social Ads
RebelMouse Case Studies
A Real Time, Turn Key Publishing Platform
• Social Publishing Platform – add a social layer to your CMS
• Aggregate and curate social content and original content in
a highly visual way
• Embed easily - no tech/design resources required.
• Ignite your social media team and editorial team.
• Mobile web responsive. Android & IOS apps coming soon.
• Teaser modules that amplify your social presence.
• Monetize better with Sponsored Content units.
Background
A Team from HuffPost, CNN, VaynerMedia
Founder, Paul Berry was CTO of HuffPost
 Ran Product, Design and Engineering
 Top 10 Trafficked Site in US
Collaboration with Best in the World
 Twitter, Facebook, Google
 GE, IBM, Johnson and Johnson
World Class Team
 Team is 30 developers strong
 Core team in NYC coming from Google, Klout, CNN, VaynerMedia and HuffPost
Board of Directors
All-Star Investors & Board
(Advisor)
John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon
Eric Hippeau – Lerer Ventures (Chairman)
Ken Lerer – Lerer Ventures
Fred Harman – Oak Investment Partners
Jordan Levy – Softbank Capital
Angel Investors:
Venture Investors:
Top Publishers & Editors Love RebelMouse!
And so do awesome brands, TV & sports teams!
Visual, Social Experiences for Brands
Visual, Social Experiences for Brands
#Protip: Use RebelMouse for brand contests
Sports Teams Foster Social Hub For Fans
Engaging Experiences for Social TV
Engaging Experiences for Social TV
#Protip: Freeze a call to action in the main splash!
Social TV & Exclusive Access
Capture The Conversation On Your Website
#Protip: Post
a teaser on
your front
page
Highlight & Keep Your Best Content
Embed RebelMouse Anywhere!
• Embed code (a single line of code!) adapts in any CMS, which
allows you to easily add RebelMouse to any website.
• Add RebelMouse embeds to any Tumblr page, Wordpress
page or Facebook tab.
• Grab the embed code
right on RebelMouse
.
• Power a full domain for any
campaign. Examples:
ESPNnext2013.com
ESPNPreDraft.com
Increase Engagement, Recirculation & Track
Performance
“Time spent is TWICE site Average [for RebelMouse page on
his site]”
-Markus Stolz (@elloinos)
“Los Angeles News Group Saw 10-30% Increase in PV’s due to
RebelMouse”
- Full post at http://rbl.ms/LANG
Analytics Available on RebelMouse
• Stats per Post
• Google Analytics Integration – for all powered sites
• XRS Tracking for shared content across RebelMouse and
in embeds
Use Cases: Solutions to Core Problems
• Updating websites with fresh content can be time-
consuming and costly
• Integrating social is often done with clumsy widgets
• Custom sponsorships can be extra, extra tricky to
integrate to an existing website CMS
Easily Customizable
• Several layouts to select
• Add a custom theme
• Easily adjust CSS so
embed matches your
site’s look and feel
• Add custom fonts
#Protip:
Use larger
Modules on
Visually
strong
pages
Create Teaser Modules
• Easily create sidebar modules to
showcase social content
• Generate code via Embed tab
Rebel Alerts: Email Made Easy
• Daily emails of any RebelMouse
page activity
• Encourage people to subscribe
• Integrate MailChimp to manage
subscription list, subject line and
content
• Other email newsletter
enhancements and vendor
integration coming soon!
Where My Money At??
Online Ads These Days…
THE PROBLEM:
Traditional ad campaigns can take months to plan.
Then you sit and wait.
You are more likely to summit Mount Everest than
click a banner ad. (Source: Solve Media)
Welcome, RebelAds
• RebelAds offer a significant change to traditional advertising
online.
• In buzzword-y jargon, RebelAds = real-time, native, social ads.
• Purpose: Reach the right person at the right time and deliver a
clear message
• Turn your social content into real-time ads, powered by your
RebelMouse page
• Circulate RebelAds with top publishers
These Ads Can Run in Premium Placements
Edit Headlines and Publish Content in Real-Time – Play the Headline Game!
Early Example: RebelAd on USA
Turning social content into ads
allows for a better experience than
seeing the same ads over and over
for months:
First Steps
• Sign up for a RebelMouse page, and start experimenting.
• Add all of your social feeds via the CONTENT & FEEDS tab under the
Dashboard. Move posts around, freeze your favorite posts above the
fold. Experiment with the Design tab. Make the site your own!
• Integrate RebelMouse on your brand page
• Options: Social subdomain
(realtime.yourdomain.com, new.yourdomain.com) or personal domain
Consider Powering Your Site
• Remove some RebelMouse branding
• Google Analytics
• TypeKit integration
• MailChimp integration coming shortly
• $9.99 a month
Questions?
Contact: early@rebelmouse.com
@RebelMouse

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Rebel mouse for_brands_webinar

  • 1. RebelMouse for Brands #RebelWebinar Stephanie Bagley, Director of Partnerships @StephBags, @RebelMouse
  • 2. What is RebelMouse? • Real-Time Social Publishing • Powerful Curation and Editorial Tools • Native Social Ads
  • 4. A Real Time, Turn Key Publishing Platform • Social Publishing Platform – add a social layer to your CMS • Aggregate and curate social content and original content in a highly visual way • Embed easily - no tech/design resources required. • Ignite your social media team and editorial team. • Mobile web responsive. Android & IOS apps coming soon. • Teaser modules that amplify your social presence. • Monetize better with Sponsored Content units.
  • 5. Background A Team from HuffPost, CNN, VaynerMedia Founder, Paul Berry was CTO of HuffPost  Ran Product, Design and Engineering  Top 10 Trafficked Site in US Collaboration with Best in the World  Twitter, Facebook, Google  GE, IBM, Johnson and Johnson World Class Team  Team is 30 developers strong  Core team in NYC coming from Google, Klout, CNN, VaynerMedia and HuffPost
  • 6. Board of Directors All-Star Investors & Board (Advisor) John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon Eric Hippeau – Lerer Ventures (Chairman) Ken Lerer – Lerer Ventures Fred Harman – Oak Investment Partners Jordan Levy – Softbank Capital Angel Investors: Venture Investors:
  • 7. Top Publishers & Editors Love RebelMouse!
  • 8. And so do awesome brands, TV & sports teams!
  • 10. Visual, Social Experiences for Brands #Protip: Use RebelMouse for brand contests
  • 11. Sports Teams Foster Social Hub For Fans
  • 13. Engaging Experiences for Social TV #Protip: Freeze a call to action in the main splash!
  • 14. Social TV & Exclusive Access
  • 15. Capture The Conversation On Your Website #Protip: Post a teaser on your front page
  • 16. Highlight & Keep Your Best Content
  • 17. Embed RebelMouse Anywhere! • Embed code (a single line of code!) adapts in any CMS, which allows you to easily add RebelMouse to any website. • Add RebelMouse embeds to any Tumblr page, Wordpress page or Facebook tab. • Grab the embed code right on RebelMouse . • Power a full domain for any campaign. Examples: ESPNnext2013.com ESPNPreDraft.com
  • 18. Increase Engagement, Recirculation & Track Performance “Time spent is TWICE site Average [for RebelMouse page on his site]” -Markus Stolz (@elloinos) “Los Angeles News Group Saw 10-30% Increase in PV’s due to RebelMouse” - Full post at http://rbl.ms/LANG Analytics Available on RebelMouse • Stats per Post • Google Analytics Integration – for all powered sites • XRS Tracking for shared content across RebelMouse and in embeds
  • 19. Use Cases: Solutions to Core Problems • Updating websites with fresh content can be time- consuming and costly • Integrating social is often done with clumsy widgets • Custom sponsorships can be extra, extra tricky to integrate to an existing website CMS
  • 20. Easily Customizable • Several layouts to select • Add a custom theme • Easily adjust CSS so embed matches your site’s look and feel • Add custom fonts #Protip: Use larger Modules on Visually strong pages
  • 21. Create Teaser Modules • Easily create sidebar modules to showcase social content • Generate code via Embed tab
  • 22. Rebel Alerts: Email Made Easy • Daily emails of any RebelMouse page activity • Encourage people to subscribe • Integrate MailChimp to manage subscription list, subject line and content • Other email newsletter enhancements and vendor integration coming soon!
  • 24. Online Ads These Days… THE PROBLEM: Traditional ad campaigns can take months to plan. Then you sit and wait. You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)
  • 25. Welcome, RebelAds • RebelAds offer a significant change to traditional advertising online. • In buzzword-y jargon, RebelAds = real-time, native, social ads. • Purpose: Reach the right person at the right time and deliver a clear message • Turn your social content into real-time ads, powered by your RebelMouse page • Circulate RebelAds with top publishers
  • 26.
  • 27. These Ads Can Run in Premium Placements Edit Headlines and Publish Content in Real-Time – Play the Headline Game!
  • 28. Early Example: RebelAd on USA Turning social content into ads allows for a better experience than seeing the same ads over and over for months:
  • 29. First Steps • Sign up for a RebelMouse page, and start experimenting. • Add all of your social feeds via the CONTENT & FEEDS tab under the Dashboard. Move posts around, freeze your favorite posts above the fold. Experiment with the Design tab. Make the site your own! • Integrate RebelMouse on your brand page • Options: Social subdomain (realtime.yourdomain.com, new.yourdomain.com) or personal domain Consider Powering Your Site • Remove some RebelMouse branding • Google Analytics • TypeKit integration • MailChimp integration coming shortly • $9.99 a month