1.
Advice for Hiring Analytics,
Data Science, & Marketing
Research Professionals

2.
Data and tips to help you
recruit & retain
analytics and research staff

3.
1. The market is active…

4.
21.4%of data scientists & analytics pros
with 0-10 year’s experience
changed jobs in 2018
2.5 yrsaverage tenure
of data scientists & analytics pros
with 0-10 year’s experience in 2018
14.0%of data scientists & analytics pros
with 11+ years’ experience
changed jobs in 2018
2.8 yrsaverage tenure
of data scientists & analytics pros
with 11+ years’ experience in 2018
How often do data scientists and
analytics professionals change jobs?
data © 2019 Burtch Works LLC

5.
27.0%of marketing researchers
with 0-10 year’s experience
changed jobs in 2018
2.7 yrsaverage tenure
of marketing researchers
with 0-10 year’s experience in 2018
17.8%of marketing researchers
with 11+ years’ experience
changed jobs in 2018
3.4 yrsaverage tenure
of marketing researchers
with 11+ years’ experience in 2018
How often do marketing research and
consumer insights professionals change jobs?
data © 2019 Burtch Works LLC

6.
2. Many candidates
will be fielding
multiple job offers

7.
3. Which means you need to
move quickly

8.
4. Stay up-to-date on
current salary trends

9.
Data Science vs. Predictive Analytics
Predictive Analytics Professionals
Analyze data to glean insights
and prescribe action
Quantitative skills
Structured data
Data Scientists
Analyze data to glean insights
and prescribe action
Quantitative skills
Unstructured, streaming data
Computer science/coding
May cover entire analysis cycle

10.
Data science & analytics job categories
Individual Contributors
Level 1: 1-3 years of experience
early career professional
Level 2: 4-8 years
hands on, more advanced
Level 3: 9+ years
analytics subject matter expert
Managers
Level 1: 1-3 direct reports
tactical manager
Level 2: 4-9 direct reports
leads a function
Level 3: 10+ direct reports
executive leader, sets strategy
text © 2019 Burtch Works LLC

11.
Predictive analytics vs. data science
salaries in 2019
$0
$50,000
$100,000
$150,000
$200,000
$250,000
IC-1 IC-2 IC-3 MG-1 MG-2 MG-3
DataScience
PredictiveAnalytics
+19%
+34%
+27%
+12%
+6%
+1%
data © 2019 Burtch Works LLC

12.
Marketing research job categories
Supplier-side levels and sample job titles
• Level 1: 0-4 years
Research Analyst, Research Executive, Sr. Research Analyst
• Level 2: 5-9 years
Account Manager, Research/Project Manager, Sr. Research Manager
• Level 3: 10-19 years
Project/Research Director, Sr. Director, Associate VP, Vice President
• Level 4: 20+ years
Group Director, SVP, EVP, President

13.
Client-side levels and sample job titles
• Level 1: 0-4 years exp.
Analyst, Sr. Analyst
• Level 2: 5-8 years
Associate Manager, Manager, Consultant
• Level 3: 9-14 years
Sr. Manager, Sr. Consultant
• Level 4: 15-24 years
Associate Director, Director
• Level 5: 25+ years
Sr. Director, Vice President
Marketing research job categories

14.
$67,500
$90,000
$122,500
$180,000
$83,500
$115,000
$146,000
$172,000
$215,000
$0 $50,000 $100,000 $150,000 $200,000 $250,000
Supplier- vs. Client-side salaries in 2019
Client Side
Supplier Side
data © 2019 Burtch Works LLC

15.
5. Be aware of salary
increases your staff could
receive if they changed jobs

16.
Predictive Analytics
salary increases when
changing jobs
13.2%
median base salary
increase when
changing jobs
data © 2019 Burtch Works LLC

17.
0%
5%
10%
15%
20%
25%
30%
35%
40%
0-5% 6-10% 11-15% 16-20% 21+%
Percent Base Salary Increase
PercentageofProfessionals
Predictive Analytics
salary increases when
changing jobs
data © 2019 Burtch Works LLC

18.
6. Professionals also value upward
mobility and career growth

19.
0% 10% 20% 30% 40% 50% 60%
Change Industry 4%
What top two factors motivate these
professionals to change jobs?
Benefits 3%
Work/life Balance & flexible/remote work options 41%
Challenging work/learning opportunities 41%
Growth/career advancement 53%
Salary/compensation 59%
data © 2019 Burtch Works LLC

20.
7. Be mindful when
using assignments &
presentations during
the hiring process
Make the instructions/process
seamless
Be conscious of the time
commitment you’re asking for
Make the project fun/relevant
Provide timely feedback

21.
What can
Burtch Works offer?

22.
We’re a trusted resource
Comprehensive salary and demographic
reports for our main specialty areas:
- Data science
- Predictive analytics
- Marketing research
Website, blog, and job board trafficked by
thousands of quantitative professionals
Recognized by Forbes as one of America’s
Best Recruiting Firms
Frequently interview by the press:

23.
Our studies contain
unparalleled data
Accurate data collected
directly from professionals
Compensation & hiring trends
Demographic characteristics
Salaries examined by years of experience
and other factors
Salary means, medians, and quartiles
Download for free at:
burtchworks.com/study

24.
Analytics Management
Analytics/Research C-Suite
Artificial Intelligence
Category Management
Consumer Insights
Competitive Intelligence
Credit/Risk Analytics
CRM & Database Marketing
Data Engineering
Data Science
Deep Learning
Digital Analytics
Direct Marketing
eCommerce
Fraud Analytics
Internet of Things (IoT)
Machine Learning
Market Research/Insights
Marketing Science
Media Optimization
Online Marketing
Operations Research
Pricing Analytics
Shopper Insights
SEO | SEM
Supply Chain Optimization
UX Research
Web Analytics
Some of our areas of expertise:

25.
Services available:
► Contingency recruiting
Our committed approach provides you with expert advice, hands on attention,
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Dedicated resources, custom strategies, detailed reports, and personalized
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► Sourcing services
Leverage our vast network for a fast, targeted, and economical way to reach a
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► Job posting platform
Eliminate irrelevant resumes and access niche talent by advertising on our site.

26.
Let’s chat!
info@burtchworks.com
847-440-8555
Want to talk recruiting strategy?