1.
MISSION
IMPOSSIBLE
Amsterdam,
15/06/2012
Narade
Clare,
Marijke
Ernest,
Aude
Laznowski,
Quentin
Leroy,
Bart
Soeters
,
Ludo
Stanziani
,
Linde

2.
WAR
CHILD
MISSION
IMPOSSIBLE
GENERAL
INFORMATION
Team
E1A2:
Narade
Clare,
M arijke
Ernest,
WAR
CHILD
–
MISSION
IMPOSSIBLE
Aude
Laznowski,
Quentin
Leroy,
Bart
Soeters
,
Ludo
Stanziani
,
Linde
van
Erp
and
Marion
Venmans.
Amsterdam,
15/06/2012
Advanced
Business
Creation,
Avans
University
of
Applied
Sciences
Tutors:
Jan
Spruijt,
Monique
Burggraaf
1

3.
PREFACE
As
part
of
the
study
of
Advanced
Business
Creation
program,
at
Avans
University
of
Applied
Sciences
in
Den
Bosch,
we
have
been
asked
to
write
an
implementation
plan
for
War
Child,
that
are
interested
in
finding
innovation
concept
in
finding
project
managers
from
consultancy
agencies
for
free,
especially
in
the
Netherlands.
This
includes
a
research
analysis,
concept
development,
plan
of
action,
conclusions
and
recommendations
For
the
assembling
of
this
report,
special
thanks
go
out
to
teachers
from
Avans
University
of
Applied
Sciences,
which
include
Mrs
Monique
Burrgraaff
and
Ms
Jan
Spruit.
We
would
also
like
to
thank
War
Child,
for
giving
the
assignment
and
additional
information.
WAR
CHILD
–
MISSION
IMPOSSIBLE
At
last,
we
would
like
to
thank
every
other
person
that
has
helped
us
with
the
establishment
of
this
report.
With
this
report,
we
hope
to
give
a
good
overview
of
the
concept
we
created
to
be
taken
into
account
when
establishing
this
concept.
2

4.
INDEX
PREFACE
........................................................................................................................
2
INDEX
............................................................................................................................
3
SUMMARY
....................................................................................................................
6
INTRODUCTION
............................................................................................................
8
STAGE
1
–
RESEARCH
....................................................................................................
9
INTRODUCTION
....................................................................................................................
9
STAGE
2
–
CONCEPT
...................................................................................................
11
BUSINESS
MODEL
CANVAS
................................................................................................
11
INTRODUCTION
..................................................................................................................
12
CONCEPT
............................................................................................................................
12
PRODUCT
INNOVATION
......................................................................................................
14
WAR
CHILD
–
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Value
proposition
...........................................................................................................
14
Cost
structure
.................................................................................................................
14
Revenue
Streams
............................................................................................................
14
CUSTOMER
RELATIONSHIP
.................................................................................................
15
Consulting
Agencies/Project
Managers
..........................................................................
15
Universities/Students
.....................................................................................................
15
Customer
Friction
...........................................................................................................
15
INFRASTRUTURE
MANAGEMENT
.......................................................................................
17
...................................................................................................................
17
Key
Activities
Key
Partners
....................................................................................................................
17
Key
Ressources
...............................................................................................................
17
CONCLUSION
......................................................................................................................
18
STAGE
3
–
PLAN
OF
ACTION
.......................................................................................
19
Planning
......................................................................................................................
19
BUZZ
CAMPAIGN
................................................................................................................
20
FIRST
AID
BOX
.....................................................................................................................
24
STUDENTS
FOR
WAR
CHILD
................................................................................................
26
INTERNET
PLATFORM
.........................................................................................................
27
Branding
and
communication
plan
...................................................................................
29
BUZZ
MARKETING
CAMPAIGN
........................................................................................
29
Campaign
Definition
...........................................................................................................
29
What?
.............................................................................................................................
29
Where?
...........................................................................................................................
30
3
When?
............................................................................................................................
30
Why?
...............................................................................................................................
30

5.
How
long?
.......................................................................................................................
30
For
who?
.........................................................................................................................
30
Implementation
..................................................................................................................
30
Who
are
you
going
to
reach?
..........................................................................................
30
Communication
tools
......................................................................................................
31
Action
point
.....................................................................................................................
31
Link
..................................................................................................................................
31
FIRST
AID
BOX
WITH
IPAD
INSIDE
SENT
TO
CEOS
FROM
CONSULTANCY
AGENCIES
..
31
Campaign
Definition
...........................................................................................................
31
What?
..............................................................................................................................
31
Where?
............................................................................................................................
32
When?
.............................................................................................................................
32
Why?
...............................................................................................................................
32
How
long?
.......................................................................................................................
32
For
who?
.........................................................................................................................
32
Implementation
..................................................................................................................
32
Who
are
you
going
to
reach?
..........................................................................................
32
Communication
tools
......................................................................................................
32
WAR
CHILD
–
MISSION
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Action
point
.....................................................................................................................
33
INTERNET
PLATFORM
FOR
PROJECT
MANAGERS
.......................................................
33
Campaign
Definition
...........................................................................................................
33
What?
..............................................................................................................................
33
Where?
............................................................................................................................
33
When?
.............................................................................................................................
33
Why?
...............................................................................................................................
34
How
long?
.......................................................................................................................
34
For
who?
.........................................................................................................................
34
Implementation
..................................................................................................................
34
Who
are
you
going
to
reach?
..........................................................................................
34
Communication
tools
......................................................................................................
34
Action
point
.....................................................................................................................
35
Link
..................................................................................................................................
35
STUDENTS
FOR
WAR
CHILD
................................................................................................
36
Campaign
Definition
...........................................................................................................
36
What?
..............................................................................................................................
36
Where?
............................................................................................................................
36
When?
.............................................................................................................................
36
Why?
...............................................................................................................................
36
How
long?
.......................................................................................................................
37
For
who?
.........................................................................................................................
37
Implementation
..................................................................................................................
37
4
Who
are
you
going
to
reach?
..........................................................................................
37
Communication
tools
......................................................................................................
37
Action
point
.....................................................................................................................
37

6.
Link
.................................................................................................................................
37
Financial
part
..............................................................................................................
37
BUZZ
CAMPAIGN
................................................................................................................
38
FIRST
AID
BOX
.....................................................................................................................
39
STUDENTS
FOR
WAR
CHILD
................................................................................................
39
INTERNET
PLATFORM
.........................................................................................................
41
TOTAL
.................................................................................................................................
41
CONCLUSION
&
RECOMMANDATION
........................................................................
42
REFERENCES
...............................................................................................................
43
APPENDIX
...................................................................................................................
44
APPENDIX
I
–
RESEARCH
.....................................................................................................
44
APPENDIX
II
–
PRESENTATION
CONCEPT
............................................................................
57
APPENDIX
III
–
FINANCIAL
TABLE
........................................................................................
62
WAR
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–
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5

7.
SUMMARY
How
can
we
create
a
link
between
the
values
of
War
Child
and
missions,
visions
and
objectives
of
the
consultancy
firms?
To
answer
this
question
research
has
been
done.
The
most
important
findings
were
:
• Macro
environment
Companies
will
have
more
brand
transparency,
they
will
integrate
social
media
in
the
company
and
its
employees
will
be
more
flexible
in
the
future;
• Trends
&
Developments
It
becomes
more
and
more
important
to
be
social
connected,
social
responsible.
Transactions
will
be
less
about
cash
and
more
about
connection;
WAR
CHILD
–
MISSION
IMPOSSIBLE
• Market
trends
The
NGO
market
will
have
a
better
integration
of
beneficiary
groups
and
collaboration
with
the
private
sector
will
be
the
standard.
The
amount
of
consulting
companies
will
increase;
• Mission
&
Visions
consulting
companies
Consulting
companies
want
to
act
with
integrity,
do
the
right
thing,
be
committed
to
communities,
create
relationships
that
create
value:
be
social
responsible.
For
that
they
want
talent
and
networks
from
collaboration.
(Sources:
Appendix
I)
Mission
Impossible
is
a
concept
that
creates
a
link
between
the
values
of
both
War
Child
and
the
consulting
companies
by
helping
consultancy
agencies
with
the
search
for
talents
(students),
create
transparency,
brand
expression
and
shows
social
responsibility.
The
knowledge
of
both
companies
will
grow
and
the
offline
and
online
cooperation
will
help
building
a
network
and
will
result
in
a
business
relation
that
creates
value.
That
value
will
“not
be
count
in
cash
but
in
connection”.
War
Child
will
get
project
managers
offered
and
these
will
be
supported
by
new
you
talent:
students.
The
value
proposition
is:
‘Consultancy
agencies
that
participate
in
challenging
War
Child
charity
projects
aboard
creates
a
social
character
to
their
brand
expression,
and
opens
new
possibilities
to
acquire
new
talents
and
business
opportunities.’
War
Child
Mission
Impossible
will
be
launched
with
three
different
campaigns:
a
buzz
campaign
launched
at
the
central
station
of
the
four
most
important
Dutch
cities,
a
6
campaign
for
the
consulting
companies
where
a
competition
will
be
launched
by
sending
the
mission
impossible
first
aid
kit
and
a
campaign
for
the
University
students
(see
figure
on
next
page.

8.
Student
compeooon
in
Universioes
Buzz
campaign
4
everyone
Compeooon
in
Consulong
companies
WAR
CHILD
–
MISSION
IMPOSSIBLE
A
national
buzz
will
be
created
through
an
intensive
campaign
at
various
big
train
stations
in
Holland
promoting
the
upcoming
program
‘Mission
Impossible’.
At
the
station
platforms
there
are
information
points
where
the
public
will
be
informed
about
the
campaign.
This
location
will
also
be
used
to
increase
the
awareness
around
the
cause
of
War
Child.
By
involving
as
many
media
channels
as
possible,
the
goal
is
to
get
maximum
exposure
around
the
program.
In
this
way
there
is
a
bigger
chance
that
the
level
of
participation
(by
consultancy
agencies,
(partner-­‐)companies,
and
the
public
will
be
sufficient.
After
the
national
buzz,
the
First
Aid
Boxes
will
be
sent
to
various
big
consultancy
agencies
generate
the
action-­‐effect.
This
box
will
be
used
to
subscribe
their
participation
and
creates
the
effect
of
a
big
mission
and
the
urgency
of
participating
in
it.
A
platform
about
the
contest
will
be
launched
on
Facebook.
Via
this
channel
the
program
will
communicate
with
the
contenders
and
the
public
in
general.
In
the
first
instance
it
will
serve
as
a
subscription
and
promotional
channel,
but
when
all
the
contenders
are
on
board,
it
will
serve
as
a
platform
with
news
about
the
progress
of
the
contest
and
the
experiences
along
the
way.
Young
and
competent
professionals
will
also
be
targeted
in
this
concept.
This
will
be
done
by
an
introduction
of
the
program
at
various
Dutch
universities.
They
will
be
encouraged
to
come
up
with
creative
solutions
to
current
problems
War
Child
experiences.
The
best
entries
will
get
the
chance
to
actually
show
their
skills
abroad.
All
of
the
above
won’t
come
without
a
price
tag,
so
an
estimated
financial
report
has
been
7
added
to
the
concept.
War
Child
has
the
advantage
that
it
can
ask
their
partners
for
donations
and
also
create
new
sponsors
through
the
national
buzz
of
the
campaign.

9.
INTRODUCTION
Children
are
one
third
of
our
population
and
all
of
our
future.
-­‐
Child
Health,
1981
War
Child
is
a
well-­‐known
NGO
that
helps
children
and
young
people
affected
by
armed
conflict.
As
students
of
Advanced
Business
Creation
we
got
the
opportunity
to
work
on
a
project
for
War
Child
during
a
period
of
5
months.
There
was
need
for
creativity
and
innovation.
Innovation
to
attract
consulting
companies
that
are
willing
to
offer
enthusiastic
experienced
project
managers
over
the
next
four
years.
There
is
a
need
for
these
project
managers
because
War
Child
has
not
got
the
qualified
project-­‐and
program
managers
to
manage
the
numerous
projects
for
the
Ministry
of
Foreign
Affairs.
–
War
Child
To
solve
this
problem
we
did
research
for
trends
and
analysis
and
the
market
of
NGOs
and
brainstormed
for
weeks
to
come
up
with
the
right
concept.
Our
key
question
was:
How
can
we
create
a
link
between
the
values
of
War
Child
and
missions,
visions
and
objectives
of
the
consultancy
firms?
WAR
CHILD
–
MISSION
IMPOSSIBLE
The
objectives
were:
• 10
to
40
project
managers
in
4
years
without
any
costs
for
War
Child;
• Establish
a
clear
link
between
values
of
War
Child
and
its
projects
and
the
consultancy’s
DNA;
The
concept
is
based
on
the
findings
of
the
desk
research
we
did
(appendix
I).
In
this
document
we
start
with
these
findings
shown
in
a
info
graphic.
Then
you
will
read
stage
2:
our
concept
‘Mission
Impossible’,
the
concept
is
explained
via
a
business
canvas.
Stage
3
shows
real
specific
what
campaigns
will
be
running
while
launching
the
concept,
when
they
will
take
place
and
what
they
will
cost.
It
is
a
recommendation
for
War
Child
to
get
more
experienced
project
managers
sponsored
by
consulting
companies.
It’s
a
way
to
involve
more
and
more
people
working
for
the
same
cause:
helping
War
Childs.
8

10.
MISSION
IMPOSSIBLE
STAGE
!
–
RESEARCH
Before
starting
finding
new
ideas
and
elaborating
a
new
concept,
it
is
important
to
observe
and
learn
the
market
around
War
Child,
indeed
we
made
a
research
on
external
and
internal
factors
such
as
the
analysis
of
consultancy
agency
in
the
Netherlands,
mission
and
visions
of
War
Chid,
the
stakeholders
of
War
Child,
the
general
trends,
the
INGO’s
trends
and
consultancy
agency’s
trends
sources.
We
created
an
infographic
that
summarize
our
research.
INTRODUCTION
See
below
the
infographic
we
made
from
our
research.
WAR
CHILD
–
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9

11.
WAR
CHILD
–
MISSION
IMPOSSIBLE
10

12.
After
our
research
and
analysis
of
the
market,
stakeholders,
macro
environment,
and
development,
the
second
step
is
to
raise
ideas
in
order
to
develop
a
consistent
concept.
STAGE
!
–
CONCEPT
Raise
ideas
is
brainstorming
in
order
to
develop
ideas,
make
ideas
diverge
and
converge.
This
way,
we
designed
a
concept
development
and
create
a
business
model
explained
through
the
business
model
canvas.
BUSINESS
MODEL
CANVAS
WAR
CHILD
–
MISSION
IMPOSSIBLE
11

13.
INTRODUCTION
War
Child
has
built
several
partnerships
in
the
past;
indeed
they
have
created
a
strong
brand
image
within
the
Netherlands
(last
month
they
got
a
contract
with
Microsoft,
for
instance).
Now,
they
have
enough
resources
(in
terms
of
money)
and
are
looking
for
project
managers
(for
free),
also
it
is
the
appropriate
time
for
them
to
launch
innovation
processes
to
develop
the
association.
They
cannot
go
further
without
finding
project
managers
to
lead
their
projects
because
they
have
a
lack
of
expertise
in
project
management
skills.
However,
because
of
their
values,
they
want
to
devote
all
the
money
they
have
collected
for
children.
It
is
then
the
perfect
time
for
War
Child
to
launch
this
campaign!
If
we
don’t
do
it
now
then…
As
the
project
become
more
complex,
War
Child
really
need
to
get
more
skill
associates
in
order
to
manage
their
project.
Moreover,
they
plan
to
use
those
project
managers
in
the
beginning
of
next
year.
Which
means
that
they
need
a
solution
to
find
Project
Manager
for
free
in
the
next
6
month.
If
the
campaign
is
not
started
before
September,
it
will
be
very
difficult
to
achieve
this
goal.
CONCEPT
WAR
CHILD
–
MISSION
IMPOSSIBLE
The
concept
consists
out
of
four
targets.
In
the
first
part
the
target
will
be
everyone,
it
will
attract
people
walking
by
the
place
where
the
pop
up
event
will
occurred.
The
goal
is
to
deliver
a
feeling
of
guilt
and
chocking
people
by
child
in
war
images.
But
also
let
them
know
about
the
project
that
War
Child
wants
to
launch
and
that
War
Child
is
looking
for
consultancy
agencies’
help.
Then
CEOs
will
be
targeted.
The
“first
aid”
box
will
be
sent
to
them.
This
box
will
contain
an
Ipad.
The
Ipad
will
provide
a
“secret”
assignment
called
‘Missions
Impossible”
presenting
through
a
video.
The
video
will
present
War
Child,
their
future
projects
and
the
“help
call”
to
consultancy
agencies.
The
message
will
create
a
real
interest
for
the
companies
to
participate
and
to
create
brand
awareness
and
a
motivation
to
help
(make
something
different).
The
message
will
catch
their
attention
towards
children
in
war
areas
to
push
them
to
act
against
it
by
providing
project
managers.
Third,
project
managers
will
be
contacted
through
social
media.
In
that
way,
War
Child
wants
to
catch
their
attention
directly,
in
order
to
create
spontaneous
interest
from
both
sides
(CEOs
and
project
managers).
CEOs
and
Project
Managers
will
be
able
to
communicate
about
War
Child
projects
with
each
other
without
War
Child’s
assistance.
Finally,
the
goal
for
War
Child
is
to
promote
the
project
to
universities
students.
Universities
will
be
first
reached
by
the
buzz
and
second
reached
directly
(by
email
and
posters
in
the
school).
Students
will
be
contacted
through
social
media
(Facebook,
Twitter,
LinkedIn)
and
secondly
through
the
school
with
the
contact
person
between
War
Child
and
the
university.
He/She
can
send
an
email
to
all
students
presenting
the
contest.
The
contest
will
be
about
War
Child
project,
students
who
will
provide
the
best
“Workshop
plan”
will
have
the
opportunity
to
go
abroad
and
work
in
partnership
with
War
Child
and
consultancy
agencies
in
their
projects.
12

14.
Why
does
the
customer
choose
for
this?
1.
Consulting
Agencies
For
consultancy
agencies:
get
talent
from
school,
brand
image
by
involve
themselves
in
this
contest,
social
exposure,
brand
awareness,
and
network
development.
2.
Students
The
students
have
the
opportunity
to
WAR
CHILD
–
MISSION
IMPOSSIBLE
get
a
job
or/and
internship,
develop
his
network,
be
inspired
by
challenges,
and
getting
experience.
3.
Project
Managers
• Attention kick-off (viral)
• School (talent)
• Concept development
The
PM
can
develop
himself
in
a
way
that
is
not
possible
in
a
consultancy
agency
by
working
in
a
completely
different
environment.
Furthermore
PM
can
build
up
an
international
network
while
working
abroad.
13

15.
PRODUCT
INNOVATION
We
connect
Project
Managers
with
War
Child
to
bring
management
skills
into
their
projects.
We
detect
and
deploy
talented
university
students
for
War
Child
and
consultancy
agencies.
Value
proposition
The
fact
consultancy
agencies
are
participants
in
challenging
War
Child
charity
projects
abroad
creates
a
social
character
to
their
brand
expression,
and
opens
new
possibilities
to
acquire
new
talents
and
business
opportunities.
The
goal
is
to
create
a
long-­‐term
competition
between
the
consultancy
agencies
about
a
War
Child
project
and
a
real
need
for
those
companies
to
be
involved
every
year,
thanks
to
the
buzz
and
other
promotion
activities
that
will
occur
every
year.
War
Child
offers
the
Consultancy
Agencies
several
great
advantages.
For
one
the
chance
to
build
their
brand
image
with
a
social
character.
Nowadays
it
is
almost
necessary
for
an
organization
to
associate
their
selves
with
projects
and
expressions,
that
gives
a
positive
influence
to
their
brand.
Like
participating
in
cooperation
with
NGO’s.
Next
to
that,
the
possibility
to
acquire
new
and
potentially
talented
employees
from
Universities.
The
role
of
WAR
CHILD
–
MISSION
IMPOSSIBLE
these
universities
will
be
to
select
new
talent
and
challenge
them
to
do
work
together
with
the
consulting
agencies,
in
assignment
of
War
Child.
The
value
for
universities
is
the
fact
that
they
get
exiting,
challenging
and
realistic
projects
to
develop
their
talented
students.
And
the
consulting
agencies
get
contact
points
to
spot
en
recruit
new
talents.
And
last
but
not
least
the
ability
to
enhance
their
business
potential
by
networking
and
exploring
new
markets,
when
operating
on
War
Child
projects
abroad.
You
can
think
of
local
communities
and
growing
regional
businesses
that
get
links
to
the
participating
consulting
agencies.
Cost
structure
As
described
in
the
problem
statement,
War
Child
doesn’t
have
the
financial
resources
to
cover
the
costs
of
the
concept.
Though
they
are
in
the
possibility
to
invest
working
hours
into
the
concept.
Other
costs
will
be
covered
by
our
key-­‐partners.
For
example
T-­‐mobile
will
provide
the
tablet
pc’s.
Revenue
Streams
The
consultancy
agencies
provide
work
hours
to
War
Child
by
giving
them
project
managers.
Furthermore
War
Child
creates
a
wider
network
through
a
contest
that
will
be
held
at
universities.
War
Child
will
deliver
the
new
talents
from
the
contest
to
the
consultancy
agencies.
14

16.
CUSTOMER
RELATIONSHIP
Consulting
Agencies/Project
Managers
The
first
target
group
is
all
the
big
consultancy
agencies
in
the
Netherlands
such
as
Deloitte
and
KPMG.
It
will
reach
all
the
firms
with
more
than
50
employees.
It
is
hard
to
estimate
precisely
how
many
people
can
be
reach
by
the
buzz
because
it
will
be
launched
in
public
spots,
the
target
number
can
easily
change.
It
will
be
first
the
CEOs
and
second
the
project
managers
themselves.
War
Child
needs
the
consulting
agencies
because
they
can
provide
project
managers.
Project
managers
have
the
expertise,
they
have
the
right
management
skills
that
War
Child
is
missing
to
achieve
their
set
goals
by
working
efficient.
The
Project
manager
can
develop
himself
in
a
way
that
is
not
possible
in
a
consultancy
agency
by
working
in
a
completely
different
environment.
Furthermore
Project
managers
can
build
up
an
international
network
while
working
abroad.
Universities/Students
On
the
other
hand,
universities
will
be
targeted
in
the
Netherlands
in
order
to
provide
students
and
establish
a
contest
for
students
to
compete
for
a
job
or
internship
at
War
WAR
CHILD
–
MISSION
IMPOSSIBLE
Child.
The
targeted
universities
are
business
(management)
program
universities
and
anthropological
programs
where
students
learn
about
management
and
different
cultures.
The
student
will
be
inspired
by
the
challenge
which
will
beneficiated
students
in
network
development
and
develop
new
experiences.
This
target
group
is
chosen
because
of
the
fact
that
there
are
so
many
young
and
talented
students
that
are
willing
to
help
in
an
innovative
way.
They
are
adventurous
and
willing
to
get
experience
abroad.
Besides,
they
don’t
need
to
be
paid
a
lot
of
money.
Getting
a
talented
student
in
the
team
will
create
a
win-­‐win
situation.
Not
only
for
the
students
and
War
Child
but
also
for
consultancy
agencies.
They
will
have
the
opportunity
to
get
talented
students.
This
helps
developing
their
brand
image
by
involve
them
in
this
contest.
Besides
that
they
will
get
social
exposure,
brand
awareness,
and
network
development.
Customer
Friction
To
create
a
successful
customer
relationship
with
the
target
groups,
the
customer
friction
is
defined.
Both
project
managers
&
students:
Situation:
He
is
looking
for
a
new
challenge
and
wants
to
do
something
different.
Need:
He
is
looking
for
a
new
challenge
and
wants
to
do
something
different.
Friction:
Project
Managers
&
students
want
to
develop
themselves
but
don’t
want
to
give
up
their
jobs
or
education
to
work
for
War
Child,
they
need
an
approval
from
their
managers/universities.
15

17.
In
order
to
reach
the
different
target
groups,
War
Child
needs
Customer
to
provide
the
right
message
to
the
right
target.
The
different
channels
that
War
Child
is
going
to
use
are:
relationship?
•
Buzz
marketing
to
everyone
The
target
groups
are
looking
for
new
challenges
and
want
to
do
In
the
first
part,
the
target
will
be
everyone.
something
different,
this
is
what
War
The
goal
is
to
deliver
a
feeling
of
guilt
and
shocking
people
by
Child
offers
by
our
concept.
In
order
child
in
war
images.
But
also
let
them
know
about
the
project
to
create
a
strong
customer
that
War
Child
wants
to
launch
and
that
War
Child
is
looking
relationship,
the
target
group
should
for
consultancy
agencies’
help.
be
and
stay
triggered
by
War
Child.
•
Buzz
marketing
&
Tablet
box
to
consultancy
agencies
This
is
possible
by
creating
co-­‐
creation
and
a
community.
Then
CEOs
will
be
targeted.
The
“first
aid”
box
will
be
sent
to
them.
This
box
will
contain
an
Ipad.
The
Ipad
will
provide
a
1.
Co-­‐creation
“secret”
assignment
called
‘Missions
Impossible”
presenting
through
a
video.
The
video
will
present
War
Child,
their
future
War
Child
will
solicit
project
projects
and
the
“help
call”
to
consultancy
agencies.
managers
and
students
to
create
WAR
CHILD
–
MISSION
IMPOSSIBLE
more
value
for
each
parties
involved.
•
Personal
contact
to
universities
Co-­‐creation
will
show
all
people
Universities
will
be
contacted
personally
to
start
a
involved
of
the
synergy
while
partnership.
They
will
need
to
inform
their
own
students
working
together.
They
will
have
the
about
the
opportunity
of
working
for
War
Child
with
project
feeling
to
provide
input
for
each
managers.
other.
The
fact
that
they
will
be
•
Social
media
to
project
managers,
consultancy
working
on
projects
for
developing
agencies
countries
will
give
satisfaction
to
all
of
them.
The
platform
that
will
be
made
will
provide
information
via
Social
media.
2.
Communities
By
creating
a
social
media
platform
that
will
keep
potential
project
managers
up
to
date
about
War
Child
and
their
development.
The
In Out
relationship
will
provide
trust,
• Network • Projects (Tablets) transparency
and
shows
the
social
• Project manager • Kick-off campagne
• Knowledge • Online project updates
responsibility
of
the
consultancy
agencies,
project
managers
and
War
Child
itself.
16

18.
INFRASTRUTURE
MANAGEMENT
Key
Activities
The
goal
is
to
create
brand
awareness
and
a
motivation
to
help
(make
something
different).
The
message
will
catch
their
attention
toward
child
in
war
areas
to
push
them
to
act
against
it
by
providing
project
managers.
Third,
project
managers
will
be
contacted
through
social
media.
In
that
way,
War
Child
wants
to
catch
their
attention
directly,
in
order
to
create
spontaneous
interest
from
both
sides
(CEOs
and
project
managers).
CEOs
and
Project
Managers
will
be
able
to
communicate
about
War
Child
projects
with
each
other
without
War
Child
assistance.
Finally,
the
goal
for
War
Child
is
to
promote
the
project
to
universities
students.
Universities
will
be
first
reached
by
the
buzz
and
second
reached
directly
(by
email
and
posters
in
the
school).
Students
will
be
contacted
through
social
media
(Facebook,
Twitter,
LinkedIn)
and
secondly
through
the
school
with
the
contact
person
between
War
Child
and
the
university.
He/She
can
send
an
email
to
all
students
presenting
the
contest.
The
contest
will
be
about
War
Child
project,
students
who
will
provide
the
best
“Workshop
plan”
will
have
the
opportunity
to
go
abroad
and
work
in
partnership
with
War
Child
and
consultancy
agencies
in
their
projects.
Key
Partners
WAR
CHILD
–
MISSION
IMPOSSIBLE
War
Child
has
got
several
structural
partners
which
they
can
depend
on.
These
parties
offer
not
only
financial
but
also
infrastructural
support
for
example.
In
this
case
the
NS
will
be
asked
to
be
a
part
of
the
campaign
by
providing
access
to
various
stations
in
Holland
for
marketing
purposes
and
advertisements
on
the
train.
T-­‐Mobile
will
be
asked
to
donate
the
necessary
Internet
tablets
for
the
campaign.
Another
group
of
future
key
partners
will
be
different
universities
throughout
Holland.
These
universities
will
be
targeted
in
order
to
provide
students
and
create
a
contest
around
the
campaign
for
an
internship
at
War
Child.
Dutch
newspapers
and
other
popular
magazines
will
have
a
role
in
providing
(free)
advertisement
for
promotion
of
the
campaign.
Since
War
Child
already
has
a
group
of
artists
that
are
ambassadors
for
their
cause,
a
few
of
them
can
perform
at
the
launch
of
the
event
in
order
to
get
attention
from
peoples.
As
for
the
catering
activities
at
the
launching
party,
caterer
Sodexo
will
take
charge
of
food
and
beverages
during
the
evening.
Finally
the
platform
and
its
maintenance.
War
Child
has
to
find
a
suitable
company
to
regulate
this
area.
It’s
very
important
that
there
will
be
no
difficulties
with
the
website
or
other
components
of
the
platform,
because
they
can`t
afford
that
when
engaging
in
social
media.
Also
this
part
can
be
done
by
suitable
interns
if
possible.
Key
Ressources
To
execute
the
campaign
successfully
War
Child
relies
on
financial
support
in
the
form
of
donations
by
their
current
financial
partners.
You
can
think
of
advertisements
on
the
trains
but
it’s
also
likely
that
the
launch
of
the
event
can’t
be
fully
donated
by
the
different
partners
and
this
will
have
a
price
tag
on
it.
To
make
sure
that
everything
doesn’t
depend
on
the
volunteering
there
has
to
be
a
cheque
available
for
any
contingencies. To
run
the
campaign
successfully
War
Child
needs
a
team
of
project
managers
to
take
care
of
the
different
stages
during
of
the
project.
These
managers
will
make
sure
that
every
stage
runs
17
according
to
plan!

19.
CONCLUSION
By
creating
competition
between
consultancy
agencies
you
make
them
fight
for
being
the
best
and
stay
in
the
same
position.
In
that
way,
more
companies
want
to
be
part
of
it.
Furthermore,
War
Child
needs
project
managers
every
year
so
it
is
possible
to
do
the
contest
each
year.
The
goal
is
to
develop
an
annual
event
to
make
it
sustainable.
All
the
concepts
will
be
applied
every
year
except
for
the
buzz
campaign,
which
will
change
regarding
the
type
of
projects
launched
by
War
Child
in
the
future.
The
feedback
of
previous
events
will
help
to
communicate
and
increase
the
attraction
towards
War
Child
in
order
to
reach
more
companies.
In
stage
),
an
action
plan
will
be
provided
in
order
to
implement
the
concept
properly.
Four
parts
will
be
describe:
• The
planning
part
will
describe
all
the
steps
of
the
implementation
and
when
it
will
take
place.
• The
branding
and
communications
part
will
provide
information
about
how
will
we
brand
our
idea,
the
media
that
will
be
uses
and
why.
We
will
justify
the
use
of
media
according
to
the
proper
target
group.
WAR
CHILD
–
MISSION
IMPOSSIBLE
• The
financial
part
in
which
will
appear
what
will
it
cost
at
the
end?
18

20.
STAGE
!
–
PLAN
OF
ACTION
After
creating
our
concept,
it
is
important
to
establish
a
plan
of
action.
A
plan
of
action
has
three
main
parts:
the
branding
and
communication
plan,
the
financial
plan
and
the
retro-­‐
planning
part
describing
the
tasks
for
each
milestone
we
created.
Planning
In
the
planning
you
can
read
about
our
promotions
and
what
tasks
need
to
be
done
to
make
this
promotion
a
success.
Our
planning
is
divided
in
four
promotion-­‐actions
with
each
a
specified
milestone.
This
milestone
can
be
seen
as
an
overall
goal
of
the
relevant
promotion.
Below
you
can
see
an
overview
of
our
promotions,
like
they
are
described
in
the
previous
chapter
and
their
milestone.
To
reach
each
milestone
we
made
a
list
of
tasks
to
follow.
For
each
task
we
described
why
we
do
it,
where
it
takes
place,
when
it
takes
place
and
how
long
the
step
will
take.
Buzz
marketing
campaign
Milestone
1:
We
made
people
aware
of
War
Child’s
projects
and
needs,
and
established
an
indirect
connection
with
consultancy
agencies.
WAR
CHILD
–
MISSION
IMPOSSIBLE
First
aid
box
Milestone
2:
We
triggered
enough
CEO’s
to
appeal
project
managers
to
apply
for
War
Child
projects.
Internet
platform
Milestone
3:
We
created
an
interactive
Facebook
platform
to
display
the
latest
news
around
the
projects.
Students
for
War
Child
Milestone
4:
We
reached
and
convince
many
universities
and
students
to
accept
the
challenge.
Preparation
M4
M4
Preparation
M3
M3
End
of
Preparation
M2
M2
December
Preparation
M1
M1
19
August
September
October
November
Starting
of
July