Unit 207 Digital Project

1. UNIT 207- DIGITAL PROJECT
Lindsey Howick

2. THE PRIVATE SECTOR

3. WHAT IS THE PRIVATE SECTOR?
The Private Sector refers to all for-profit companies that are not under
the control of the government. In free enterprise economies such as the
UK and USA the private sector is generally quite large as there are not
many restrictions imposed on businesses by the Government.

4. EXAMPLES OF PRIVATE SECTOR
COMPANIES
Apple:
Apple is a private sector
technology company.Apple
makes some of the most
popular computer technology
in todays world.Their products
include;Apple Mac, IPhone,
IPod as well as software and
apps such as ITunes.Apple
works in a highly competitive
market however it’s innovative
and well branded products
make it a staple in the
technology world.
Dentsu Aegis Network:
Dentsu Aegis is a private
sector creative media company.
It has several sister companies
including Carat.These
companies work with big
clients to help them advertise
their products and services.
Dentsu Aegis generates it's
revenue by pitching for
contracts with clients and
typically works to a cost-plus
pricing strategy.
Costa Coffee:
Costa Coffee is a well known
private sector coffee franchise.
Founded in London in 1971 it
quickly became the popular
chain that we know today. It
specialises in coffee products
but also sells cold drinks, food
and some branded coffee
merchandise. It operates in a
flooded market but succeeds
by creating good quality
products for a reasonable
price.

5. THE PUBLIC SECTOR

6. WHAT IS THE PUBLIC SECTOR?
Public sector companies refer to companies that are owned and run by
the government.Whilst these companies appear in countries across the
globe they are especially prominent in places like China, which does not
have a free enterprise economy.

7. EXAMPLES OF PUBLIC SECTOR
COMPANIES
Schools:
Whilst some schools now
operate within the private
sector, for example academies,
there are still thousands of
public sector, government run
schools throughout England
and the world.These schools
are once again paid for
through tax payers money and
offer standardised, free
education to all children within
the UK. In some countries
people must pay to attend
school.
The NHS:
The NHS is a public sector
company owned and run by
the UK government. It
provides accessible healthcare
to all UK citizens and has
resulted in a vast improvement
in nation wide health.The NHS
is funded through tax payers
money and national insurance
contributions which are
deducted from all UK workers
earning over a certain amount.
Police Services:
Police services operate within
the public sector as they are
owned and run by the
government.The government
manages the police force and it
is funded through tax payers
money and sometimes through
outside beneficiaries who may
offer donations.They help to
keep people safe and to
enforce the laws set by the
governments to help maintain
order within society.

8. THE VOLUNTARY SECTOR

9. WHAT IS THE VOLUNTARY SECTOR?
The voluntary sector is made up of organisations who generally aim to
better or improve society as a whole.They do not work for a profit and
generally have very little government backing or intervention.These
companies are often referred to as ‘charities’ and operate all over the
world. However, they also include religious groups and encompass places
of worship.

10. EXAMPLES OF VOLUNTARY SECTOR
COMPANIES
The RSPCA:
The RSPCA is a non-profit
charity that works to protect
animals. From the donations
that they receive they are able
to help abandoned animals,
open shelters and also help
with some conservation
efforts.Additionally, with
support from the UK police
force the RSPCA are able to
press charges against animal
abusers and neglecters.
Cancer Research:
Cancer Research is a non-
profit voluntary organisation. It
works to carry out research in
order to find cures for all
types of cancer.As it is non-
profit any money that the
company generates is invested
back in.This funds the
companies research, pays for
their staff and goes towards
their advertisement costs.The
company survives based upon
donations by the public and
other benefactors.
Great Ormond Street:
Great Ormond Street is a
charity that helps sick and
terminally ill children. It
receives its funding from
charitable donations either
from individuals or from large
organisations. It is one of the
biggest charities to help sick
children in England and they
pioneer both treatment and
comfort for the children and
their parents.