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Southern Conference.pdf

  1. Social Media Workshop
  2. WHO ARE WE? Emilee Little Chief Director of Operations C O N T E N T J O U R N E Y . C O M M Y M A R K E T I N G A S S I S T A N T . C O M Lindsey Miller Founder & CEO Tatyana Dawson Marketing Assistant
  3. Create an effective social media strategy Understand how to create a content calendar and schedule posts Learn how to build images and write captions for social media posts Gain hands-on experience with creating and scheduling social media posts Learn about tools and resources that make social media management easier
  4. 4.59 billion people use social media Adults spend 95 minutes on social media each day 55% of consumers learn about new brands on social 78% of consumers are willing to buy from a company after having a positive experience with them on social Does Social Media Even Matter? Here's what we know: https://www.oberlo.com/statistics/how-many-people-use-social-media https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/ https://www.insiderintelligence.com/content/us-social-media-usage-2021
  5. Can You Relate? It’s easy to procrastinate. It’s difficult to be consistent. Posting often happens without purpose. Most things aren’t sharable. Most things are unoriginal.
  6. Set Your Structure Establish a Monthly Focus Determine a Posting Cadence Identify Timely Assets Select Content Types Note Important Dates
  7. Identify Important Dates Milestones Holidays Events Industry Dates Sales Initiatives
  9. Writing Captions
  10. Write Your Captions You have 8 seconds or less to capture attention.
  11. 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business. The 80/20 Rule https://www.brandmuscle.com/resources/the-80-20-rule-explained
  12. Go to Your Calendar, It is Your Turn Tell a Story Telling a story can allow for context and substance to your captions. Followers feel more involved when you allow them an inside look. Set your Intention Captions have a purpose, it makes everything clear. Your CTA, personality, and promotions will be better if you write with intention in mind. Check Spelling & Grammar We all make mistakes, and that is ok! But using tools like Grammarly helps minimize errors. Encourage Responses Engagement is essential for building community. Ask open-ended questions to encourage people to respond. Important Things First Most platforms have a character limit, so be purposeful with your words and say the important things first. Know Your Intention What is your CTA - Call to action, what are you asking of your audience? Know the point of every post you write. There is ALWAYS an ask.
  13. So...AI
  14. Let's Make Our Images!
  15. Set Your Brand Kit Consider Assessibility People Like Seeing People Create Your Images
  16. CANVA!
  17. Scheduling Makes your life easier Scheduling Tools Buffer Social Pilot HootSuite CoSchedule Sprout Social Buffer Free Plan 3 channels 10 posts/channel 1 user
  18. Grammarly Otter.ai Rev.com Bitly Writesonic Captions Canva Freepik Storyset CapCut Images Social Pilot HootSuite CoSchedule Sprout Social Schedulers WinCalendar Hashtagify.me Lnk.bio Misc. Tools We Can't Live Without
  19. Takeaways Creating an effective social media strategy Building a content calendar Writing captions Designing images Scheduling your posts Utilizing tools to make social media management easier
  20. QUESTIONS? Lindsey Miller Founder & CEO linkedin.com/company/contentjourney linkedin.com/company/marketingassistants/ facebook.com/contentjourney facebook.com/MarketingAssistants @content.journey @marketingassistants M Y M A R K E T I N G A S S I S T A N T . C O M C O N T E N T J O U R N E Y . C O M