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- 1. Lingene Yang
- 2. What is Pinterest? • NOT a social media platform • NOT just a catalog of ideas • Mission: to help you discover and do what you love
- 4. Do it Tried it Make it
- 5. A New Way to Discover Guided Search Visual Search Lens
- 7. History • 2009: Pinterest founded Ben Silbermann Evan Sharp Paul Sciarra
- 8. History • 2009: Pinterest founded • 2010: Pin It Forward
- 9. History • 2009: Pinterest founded • 2010: Pin It Forward • 2015: International expansion
- 10. History • 2009: Pinterest founded • 2010: Pin It Forward • 2015: International expansion • 2017: launches first ad campaign
- 11. History • 2009: Pinterest founded • 2010: Pin It Forward • 2015: International expansion • 2017: launches first ad campaign • 2017: 200 million MAUs
- 12. What if
- 15. Financial Info • $12.3 billion valuation • $150 million funding round summer 2017 • $1.5 billion total funding
- 16. Business model of the company • Organic Promoted Pins (ads) • ~$500 million yearly revenue • Capitalize on users in the discovery phase
- 17. Competition Lens Visual Search Collect Images Buyable Product X X X X X X X X X X X X X
- 18. Why Pinterest Is Awesome Ideas at your fingertips Unique position to deliver ads to receptive users Designed for you to get shit done
- 19. Prediction • Will succeed • Leading the innovation • What it needs to do • Focus on delivering high-quality organic ads • Diversify the user base • Make more pins actionable
- 24. References • https://techcrunch.com/2017/06/06/pinterest-raises-150m-at-a-12-3b-valuation-as-it-makes-a-full- press-into-visual-search/ • https://techcrunch.com/2017/09/21/pinterest-opens-up-more-than-5000-interests-for-advertiser- targeting-through-its-taste-graph/ • https://searchenginewatch.com/2017/09/28/pinterest-google-or-bing-who-has-the-best-visual-search- engine/ • https://developers.pinterest.com/docs/rich-pins/recipes/? • https://business.pinterest.com/en/blog/175-million-people-discovering-new-possibilities-on-pinterest • http://www.businessinsider.com/pinterest-founding-story-2012-4?op=1/#st-early-users-came-from-des- moines-i-suspect-because-my-mom-was-telling-all-her-patients-says-ben-39 • https://www.recode.net/2017/6/6/15743554/pinterest-advertising-campaign-new-york-user-growth • https://business.pinterest.com/en/blog/introducing-the-pinterest-taste-graph-and-enhanced-targeting • https://www.fastcompany.com/40428266/pinterest-just-launched-its-first-major-ad-campaign • https://shift.newco.co/pinterests-third-way- a1877c5f1001?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3Bl1zPSB6qS2O4CufOIusZpA%3D%3D