TRU Degree Team (2012 LinkBC Case Competition)
•Download as PPTX, PDF•
0 likes•364 views
This is the presentation from the Thompson Rivers University degree team at the 6th Annual LinkBC Case Competition. They were challenged with solving 10% of BC's projected tourism labour shortage by 2020.
Recommended
Recommended
More Related Content
Similar to TRU Degree Team (2012 LinkBC Case Competition)
Similar to TRU Degree Team (2012 LinkBC Case Competition) (20)
More from LinkBC
More from LinkBC (20)
Recently uploaded
Recently uploaded (20)
TRU Degree Team (2012 LinkBC Case Competition)
- 1. Chelsea Bauer, Kiera Gonyea, Kathleen Hutfluss, Colin Loose Date Bachelor of Tourism Management
- 2. Objective Recruit 10,000 more youth in tourism careers in British Columbia by 2020
- 3. Focus 3 Key Markets: 3 Key Demographics: Food and Beverage Aboriginal Youth Transportation International Student and New Immigrant Youth Entertainment and Recreation Entertainment and Recreation
- 4. Challenges of Tourism Today
- 5. Aboriginal Youth 2% Recreation and Entertainment
- 6. Immigrants and International Students 4% Food and Beverage
- 7. Other BC & Canadian Youth 4% Food and Beverage, Recreation & Entertainment, Transportation
- 8. Imagery Food and Beverage Recreation and Entertainment Transportation
- 9. Partnerships/ Stakeholders • go2hr • BC Centre for Ability • BCHA • Aboriginal Tourism • BCFRSA Association of BC • Regional DMO's • WorkBC Centre • Tourism BC Contractors • Scouts Canada • Aboriginal Youth • CTC Ambassadors • CTHRC • National Outdoor • ISEP Leadership School • SWAP • Girl Guides
- 10. Budget 2012 Start- Annually Total Cost Over 8 Years up Social Media $ 5,000.00 $ 2,500.00 $ 22,500.00 Travel $ 10,000.00 $ 10,000.00 $ 80,000.00 Advertising & Promotion $ 12,000.00 $ 7,000.00 $ 61,000.00 Training/Programming $ 30,000.00 $ 20,000.00 $ 170,000.00 Progress Reports $ $ 10,000.00 $ 70,000.00 - Total $ 57,000.00 $ 49,500.00 $ 403,500.00
- 11. Conclusion
- 12. Thank You! Questions? References BC Stats (2012). Tourism Indicators: Tourism Sector Sees Modern Growth in 2011. go2 (2012). BC Tourism Labour Market Data Gaps Analysis Report. go2 (2012). BC Labour Market Strategy British Columbia’s International Education Strategy, 2012 Tourism BC (2011). Employees First: The Essential Human Resources Guide for Tourism Operators CTHRC (2009). Who’s Working for You? A Demographic Profile of Tourism Sector Employees. CTHRC (2012). The Future of Canada’s Tourism Sector: Shortages to Resurface as Labour Markets Tighten