As you continue developing your 2016 marketing strategies, it's important to keep in mind changing trends, proven tactics, and lost causes. Here's a list of 10 important stats that should inform your marketing strategy this year.

1. 10 Marketing Stats
Your Small Business
Needs to Know

2. via Contently
1.
75% of marketers
saw positive
returns from their
content marketing
efforts.

3. via Contently
2.
Marketers who
blog are 13 times
more likely to
generate ROI.

4. via Contently
3.
74% of readers trust
educational
content from
brands as long as it
doesn’t push a sale.

5. via Marketo
4.
93% of B2B companies
say content marketing
generates more leads
than traditional
marketing strategies.

6. via Media Post
5.
Less than 30% of small
businesses use website
analytics, call tracking,
or coupon codes. 18% of
small businesses admit to
not tracking anything at
all.

7. via Contently
6.
56% of display ads
are never seen by
actual humans.

8. via BannerSnack
7.
54% of users don’t
click banner ads
because they
don’t trust them.

9. via BannerSnack
8.
The average click-
through rate of
display ads across
all formats and
placements is 0.06%.

10. via GlobalWebIndex
9.
Internet users
have an average
of 54 social media
accounts.

11. via Social Media Examiner
10.
93% of small
business
owners/marketers
use Facebook, ahead
of Twitter at 79%.

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