In the world of small business and entrepreneurship, the lines between personal and company branding are faint - sometimes nonexistent. Success is about constantly using your personal network to reach new partners, customers, and talent on behalf of your company. All the while, you’re managing your company’s online properties to create a coherent and trusted brand identity. When people research your company, they look at your LinkedIn profile, and those of your team. The concepts of brand and identity are intertwined.
Managing this dual identity is challenging, but when done well it can deliver breakout opportunities.
To understand how small businesses are succeeding in this area, we travelled to Blacksburg, Virginia for our first-ever LinkedIn Live event. We sat with local business leaders to hear first-hand how they’re using LinkedIn to grow their brands. Here are some highlights from their experience.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
8. Put a face to the name
Your profile is one click away from your company page. Put your
best foot forward with an attention-grabbing professional photo.
9. Put Your Brand Front and Center
Make yourself more easily found on LinkedIn search with a crisp,
punchy headline describing what you do and where you work
15. Connect your Colleagues
Increase your Company Page’s visibility on LinkedIn by encouraging
fellow employees to add their current position at your company
25. Demonstrate Value to Followers
Build engagement and brand trust with a stream of rich, insightful
content. Try the 80/20 rule: Four updates purely for the benefit of your
followers, for each one update promoting your company.
Value-Driving Company-Centric
30. Leverage your Colleagues
Prompt coworkers to share updates through their personal
networks, and drive increased exposure and engagement
31. Sponsor Your Updates
Reach beyond your followers and broadcast posts to all (or a
target audience) of LinkedIn members. Sponsored Updates
appear in LinkedIn feeds on desktop, mobile, and tablets,
giving you more opportunities to reach the people that matter.
# Learn more about
Sponsored Updates here