5 Things You Should Be Doing on LinkedIn

88.079 visualizaciones

Publicado el

Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level.

21 comentarios
250 recomendaciones
Estadísticas
Notas
Sin descargas
Visualizaciones
Visualizaciones totales
88.079
En SlideShare
0
De insertados
0
Número de insertados
27.759
Acciones
Compartido
0
Descargas
2.044
Comentarios
21
Recomendaciones
250
Insertados 0
No insertados

No hay notas en la diapositiva.

5 Things You Should Be Doing on LinkedIn

  1. 1. 5 things you should be doing on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved.
  2. 2. Whether you’re just starting out, or well on your way
  3. 3. Your professional brand is the key to all new opportunities Gives you credibility Drives referrals Attracts new business contacts ©2014 LinkedIn Corporation. All Rights Reserved.
  4. 4. To build your brand and set yourself up for success ©2014 LinkedIn Corporation. All Rights Reserved.
  5. 5. Here are 5 QUICK THINGS you should be doing on LinkedIn 1 2 3 4 5 Create a winning profile Stay informed to get ahead Keep top of mind with status updates Make your network work for you Know what’s working – and what to improve ©2014 LinkedIn Corporation. All Rights Reserved.
  6. 6. STEP 01 Create a winning profile ©2014 LinkedIn Corporation. All Rights Reserved.
  7. 7. Create 1 a winning profile Bring your profile to life with a great photo ©2014 LinkedIn Corporation. All Rights Reserved.
  8. 8. Members with a profile photo receive 14x more profile views ©2014 LinkedIn Corporation. All Rights Reserved.
  9. 9. Create 1 a winning profile Want something fresh? Use the LinkedIn Mobile App to snap a picture from your smartphone and upload it to your profile ©2014 LinkedIn Corporation. All Rights Reserved.
  10. 10. Create 1 a winning profile Create a headline that ensures the right people are finding you ©2014 LinkedIn Corporation. All Rights Reserved.
  11. 11. Create 1 a winning profile And be sure to include terms that you want to be found for “small business”, “digital marketing” Creative Digital Marketing Director at AVP Marketing Solutions Small business Strategy and Planning Marketing Director Multi-Channel Marketing Online Small Business… Digital development, web site traffic growth, web site UI and advertising revenue. Developed brand… Past Current Matt Thompson Small Business and Digital Marketing Guru Greater Los Angeles Area │ Marketing and Advertising ► 1 shared connection ● Similar ©2014 LinkedIn Corporation. All Rights Reserved.
  12. 12. Create 1 a winning profile Use your summary to tell your story I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  13. 13. LinkedIn profiles with summaries get 10x more profile views ©2014 LinkedIn Corporation. All Rights Reserved.
  14. 14. Create 1 a winning profile Be personable I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  15. 15. Create 1 a winning profile Share your story in 1st person I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  16. 16. Create 1 a winning profile And highlight your skills and expertise I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  17. 17. Create 1 a winning profile People want to engage with humans, not resumes I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  18. 18. Create 1 a winning profile One last thing… Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat! ©2014 LinkedIn Corporation. All Rights Reserved.
  19. 19. Create 1 a winning profile Let your profile do the talking for you with recommendations from customers, partners, and other business contacts Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat! ©2014 LinkedIn Corporation. All Rights Reserved.
  20. 20. STEP 02 Stay informed to get ahead ©2014 LinkedIn Corporation. All Rights Reserved.
  21. 21. Stay informed 2 to get ahead Use LinkedIn to get the insights you need to stay ahead of the game
  22. 22. Stay informed 2 to get ahead Follow LinkedIn Influencers for inspiration from some of the world’s leading minds ©2014 LinkedIn Corporation. All Rights Reserved.
  23. 23. Stay informed 2 to get ahead Stay in the know with news on your profession and industry from Pulse ©2014 LinkedIn Corporation. All Rights Reserved.
  24. 24. Stay informed 2 to get ahead Or, learn directly from industry leaders by following companies ©2014 LinkedIn Corporation. All Rights Reserved.
  25. 25. Stay informed 2 to get ahead You can also learn from your peers – join Groups to engage with industry experts, customers, and potential partners. ©2014 LinkedIn Corporation. All Rights Reserved.
  26. 26. STEP 03 Keep top of mind with status updates ©2014 LinkedIn Corporation. All Rights Reserved.
  27. 27. Keep top of mind 3 with status updates Once your profile is in great shape, start engaging with your network through status updates Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… ©2014 LinkedIn Corporation. All Rights Reserved.
  28. 28. Keep top of mind 3 with status updates Sharing updates lets you share info that you find interesting and that you think your network might enjoy Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… ©2014 LinkedIn Corporation. All Rights Reserved.
  29. 29. Keep top of mind 3 with status updates Try different topics: Business updates Industry Trends Fun facts news ©2014 LinkedIn Corporation. All Rights Reserved.
  30. 30. Keep top of mind 3 with status updates And different formats: SlideShare Video Pictures PDFs ©2014 LinkedIn Corporation. All Rights Reserved.
  31. 31. Keep top of mind 3 with status updates Before you know it, your amazing updates will mark you as someone in the know - someone that your network can count on for the latest and greatest ©2014 LinkedIn Corporation. All Rights Reserved.
  32. 32. Keep top of mind 3 with status updates POST And it only gets better! As people like, comment, and share your posts - your viral reach will continue to grow ©2014 LinkedIn Corporation. All Rights Reserved.
  33. 33. TIP Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information.
  34. 34. STEP 04 Make your network work for you
  35. 35. Make 4 your network work for you On LinkedIn, it’s not just about who you know Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.
  36. 36. Make 4 your network work for you It’s also about who your connections know Colleagues Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.
  37. 37. Make 4 your network work for you Add connections: you never know who will bring you your next big opportunity Colleagues Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.
  38. 38. As you meet new business contacts through events, business meetings, etc. Connect with them ©2014 LinkedIn Corporation. All Rights Reserved.
  39. 39. Make 4 your network work for you You can also find new business contacts right on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved.
  40. 40. Make 4 your network work for you Get suggestions on people you may want to connect with using People You May Know ©2014 LinkedIn Corporation. All Rights Reserved.
  41. 41. Make 4 your network work for you Or, find the exact person you’re looking for with LinkedIn advanced search ©2014 LinkedIn Corporation. All Rights Reserved.
  42. 42. When you’re ready to connect with someone, be personal ©2014 LinkedIn Corporation. All Rights Reserved.
  43. 43. Make 4 your network work for you Give extra context and break the ice by adding a personal note to your connection request Small Business Segment Director at Kra<Serve Hi Paul, It was so great to meet you at last night’s… -­‐ Ma+ Thompson ©2014 LinkedIn Corporation. All Rights Reserved.
  44. 44. STEP 05 Know what’s working – and what to improve ©2013 LinkedIn Corporation. All Rights Reserved.
  45. 45. Don’t fly blind – make sure you’re attracting the right people to your profile ©2014 LinkedIn Corporation. All Rights Reserved.
  46. 46. Know what’s working 5 – and what to improve Use Who’s viewed your profile to see who’s checking you out ©2014 LinkedIn Corporation. All Rights Reserved.
  47. 47. Know what’s working 5 – and what to improve You could find a key contact for your next breakout opportunity Future business partner New client Big investor Next big hire ©2014 LinkedIn Corporation. All Rights Reserved.
  48. 48. Know what’s working 5 – and what to improve Also, keep an eye on what search keywords led people to find you – so you know if you need to make any profile tweaks ©2014 LinkedIn Corporation. All Rights Reserved.
  49. 49. Know what’s working 5 – and what to improve Lastly, know where you stand relative to other professionals on LinkedIn with How you rank ©2014 LinkedIn Corporation. All Rights Reserved.
  50. 50. 5 steps. Just a few minutes a day. ENDLESS POSSIBILITIES. 1 2 3 4 5 Create a winning profile Stay informed to get ahead Keep top of mind with status updates Make your network work for you Know what’s working – and what to improve ©2014 LinkedIn Corporation. All Rights Reserved.
  51. 51. Want more tips? Check out : smallbusiness.linkedin.com ©2014 LinkedIn Corporation. All Rights Reserved.

×