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5 things you should be doing 
on LinkedIn 
©2014 LinkedIn Corporation. All Rights Reserved.
Whether you’re just starting out, or well on your way
Your professional 
brand is the key to all 
new opportunities 
Gives you 
credibility 
Drives 
referrals 
Attracts new 
bu...
To build your brand and set 
yourself up for success 
©2014 LinkedIn Corporation. All Rights Reserved.
Here are 5 QUICK THINGS you should 
be doing on LinkedIn 
1 
2 
3 
4 
5 
Create a winning profile 
Stay informed to get ah...
STEP 01 
Create a winning profile 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Bring your profile 
to life with a great 
photo 
©2014 LinkedIn Corporation. All Rights Reserv...
Members with a profile photo 
receive 14x more profile views 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Want something fresh? 
Use the LinkedIn Mobile 
App to snap a picture from 
your smartphone an...
Create 1 a winning profile 
Create a headline 
that ensures the 
right people are 
finding you 
©2014 LinkedIn Corporation...
Create 1 a winning profile 
And be sure to 
include terms 
that you want 
to be found for 
“small business”, “digital mark...
Create 1 a winning profile 
Use your 
summary to 
tell your story 
I am a data- driven marketing professional with more th...
LinkedIn profiles with summaries 
get 10x more profile views 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Be personable 
I am a data- driven marketing professional with more than eight years of channe...
Create 1 a winning profile 
Share your 
story in 1st 
person 
I am a data- driven marketing professional with more than ei...
Create 1 a winning profile 
And highlight 
your skills and 
expertise 
I am a data- driven marketing professional with mor...
Create 1 a winning profile 
People want 
to engage with 
humans, 
not resumes 
I am a data- driven marketing professional ...
Create 1 a winning profile 
One 
last thing… 
Matt has been an extremely valuable asset to building out our product launch...
Create 1 a winning profile 
Let your profile do the 
talking for you 
with recommendations 
from customers, 
partners, and...
STEP 02 
Stay informed to get ahead 
©2014 LinkedIn Corporation. All Rights Reserved.
Stay informed 2 to get ahead 
Use LinkedIn to 
get the insights you 
need to stay ahead 
of the game
Stay informed 2 to get ahead 
Follow LinkedIn 
Influencers for 
inspiration from 
some of the world’s 
leading minds 
©201...
Stay informed 2 to get ahead 
Stay in the know 
with news on your 
profession and 
industry from Pulse 
©2014 LinkedIn Cor...
Stay informed 2 to get ahead 
Or, learn directly from 
industry leaders by 
following companies 
©2014 LinkedIn Corporatio...
Stay informed 2 to get ahead 
You can also learn from your peers – join 
Groups to engage with industry experts, 
customer...
STEP 03 
Keep top of mind with status updates 
©2014 LinkedIn Corporation. All Rights Reserved.
Keep top of mind 3 with status updates 
Once your profile is 
in great shape, start 
engaging with your 
network through 
...
Keep top of mind 3 with status updates 
Sharing updates lets 
you share info that 
you find interesting 
and that you thin...
Keep top of mind 3 with status updates 
Try different topics: 
Business 
updates 
Industry Trends Fun facts 
news 
©2014 L...
Keep top of mind 3 with status updates 
And different formats: 
SlideShare Video Pictures PDFs 
©2014 LinkedIn Corporation...
Keep top of mind 3 with status updates 
Before you know it, your 
amazing updates will 
mark you as someone in 
the know -...
Keep top of mind 3 with status updates 
POST 
And it only gets better! As people like, 
comment, and share your posts - yo...
TIP 
Start your day by visiting your 
LinkedIn.com homepage and liking, 
commenting, and sharing updates 
that you think y...
STEP 04 
Make your network work for you
Make 4 your network work for you 
On LinkedIn, it’s not just about who you know 
Friends 
Alumni 
Family 
Business 
Contac...
Make 4 your network work for you 
It’s also about who your connections know 
Colleagues 
Friends 
Alumni 
Family 
Business...
Make 4 your network work for you 
Add connections: you never know who will bring you 
your next big opportunity 
Colleague...
As you meet new 
business contacts through 
events, business meetings, etc. 
Connect with them 
©2014 LinkedIn Corporation...
Make 4 your network work for you 
You can also find 
new business 
contacts right on 
LinkedIn 
©2014 LinkedIn Corporation...
Make 4 your network work for you 
Get suggestions on 
people you may want 
to connect with using 
People You May Know 
©20...
Make 4 your network work for you 
Or, find the exact person you’re looking for 
with LinkedIn advanced search 
©2014 Linke...
When you’re ready to connect 
with someone, be personal 
©2014 LinkedIn Corporation. All Rights Reserved.
Make 4 your network work for you 
Give extra context 
and break the ice by 
adding a personal 
note to your 
connection re...
STEP 05 
Know what’s working – and what to improve 
©2013 LinkedIn Corporation. All Rights Reserved.
Don’t fly blind – make sure 
you’re attracting the right 
people to your profile 
©2014 LinkedIn Corporation. All Rights R...
Know what’s working 5 – and what to improve 
Use Who’s viewed 
your profile to see 
who’s checking 
you out 
©2014 LinkedI...
Know what’s working 5 – and what to improve 
You could find a 
key contact for 
your next breakout 
opportunity 
Future bu...
Know what’s working 5 – and what to improve 
Also, keep an eye on 
what search keywords 
led people to find you 
– so you ...
Know what’s working 5 – and what to improve 
Lastly, know where 
you stand relative to 
other professionals 
on LinkedIn w...
5 steps. Just a few minutes a day. 
ENDLESS POSSIBILITIES. 
1 
2 
3 
4 
5 
Create a winning profile 
Stay informed to get ...
Want more tips? 
Check out : 
smallbusiness.linkedin.com 
©2014 LinkedIn Corporation. All Rights Reserved.
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5 Things You Should Be Doing on LinkedIn

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Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level.

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5 Things You Should Be Doing on LinkedIn

  1. 1. 5 things you should be doing on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved.
  2. 2. Whether you’re just starting out, or well on your way
  3. 3. Your professional brand is the key to all new opportunities Gives you credibility Drives referrals Attracts new business contacts ©2014 LinkedIn Corporation. All Rights Reserved.
  4. 4. To build your brand and set yourself up for success ©2014 LinkedIn Corporation. All Rights Reserved.
  5. 5. Here are 5 QUICK THINGS you should be doing on LinkedIn 1 2 3 4 5 Create a winning profile Stay informed to get ahead Keep top of mind with status updates Make your network work for you Know what’s working – and what to improve ©2014 LinkedIn Corporation. All Rights Reserved.
  6. 6. STEP 01 Create a winning profile ©2014 LinkedIn Corporation. All Rights Reserved.
  7. 7. Create 1 a winning profile Bring your profile to life with a great photo ©2014 LinkedIn Corporation. All Rights Reserved.
  8. 8. Members with a profile photo receive 14x more profile views ©2014 LinkedIn Corporation. All Rights Reserved.
  9. 9. Create 1 a winning profile Want something fresh? Use the LinkedIn Mobile App to snap a picture from your smartphone and upload it to your profile ©2014 LinkedIn Corporation. All Rights Reserved.
  10. 10. Create 1 a winning profile Create a headline that ensures the right people are finding you ©2014 LinkedIn Corporation. All Rights Reserved.
  11. 11. Create 1 a winning profile And be sure to include terms that you want to be found for “small business”, “digital marketing” Creative Digital Marketing Director at AVP Marketing Solutions Small business Strategy and Planning Marketing Director Multi-Channel Marketing Online Small Business… Digital development, web site traffic growth, web site UI and advertising revenue. Developed brand… Past Current Matt Thompson Small Business and Digital Marketing Guru Greater Los Angeles Area │ Marketing and Advertising ► 1 shared connection ● Similar ©2014 LinkedIn Corporation. All Rights Reserved.
  12. 12. Create 1 a winning profile Use your summary to tell your story I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  13. 13. LinkedIn profiles with summaries get 10x more profile views ©2014 LinkedIn Corporation. All Rights Reserved.
  14. 14. Create 1 a winning profile Be personable I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  15. 15. Create 1 a winning profile Share your story in 1st person I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  16. 16. Create 1 a winning profile And highlight your skills and expertise I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  17. 17. Create 1 a winning profile People want to engage with humans, not resumes I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  18. 18. Create 1 a winning profile One last thing… Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat! ©2014 LinkedIn Corporation. All Rights Reserved.
  19. 19. Create 1 a winning profile Let your profile do the talking for you with recommendations from customers, partners, and other business contacts Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat! ©2014 LinkedIn Corporation. All Rights Reserved.
  20. 20. STEP 02 Stay informed to get ahead ©2014 LinkedIn Corporation. All Rights Reserved.
  21. 21. Stay informed 2 to get ahead Use LinkedIn to get the insights you need to stay ahead of the game
  22. 22. Stay informed 2 to get ahead Follow LinkedIn Influencers for inspiration from some of the world’s leading minds ©2014 LinkedIn Corporation. All Rights Reserved.
  23. 23. Stay informed 2 to get ahead Stay in the know with news on your profession and industry from Pulse ©2014 LinkedIn Corporation. All Rights Reserved.
  24. 24. Stay informed 2 to get ahead Or, learn directly from industry leaders by following companies ©2014 LinkedIn Corporation. All Rights Reserved.
  25. 25. Stay informed 2 to get ahead You can also learn from your peers – join Groups to engage with industry experts, customers, and potential partners. ©2014 LinkedIn Corporation. All Rights Reserved.
  26. 26. STEP 03 Keep top of mind with status updates ©2014 LinkedIn Corporation. All Rights Reserved.
  27. 27. Keep top of mind 3 with status updates Once your profile is in great shape, start engaging with your network through status updates Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… ©2014 LinkedIn Corporation. All Rights Reserved.
  28. 28. Keep top of mind 3 with status updates Sharing updates lets you share info that you find interesting and that you think your network might enjoy Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… ©2014 LinkedIn Corporation. All Rights Reserved.
  29. 29. Keep top of mind 3 with status updates Try different topics: Business updates Industry Trends Fun facts news ©2014 LinkedIn Corporation. All Rights Reserved.
  30. 30. Keep top of mind 3 with status updates And different formats: SlideShare Video Pictures PDFs ©2014 LinkedIn Corporation. All Rights Reserved.
  31. 31. Keep top of mind 3 with status updates Before you know it, your amazing updates will mark you as someone in the know - someone that your network can count on for the latest and greatest ©2014 LinkedIn Corporation. All Rights Reserved.
  32. 32. Keep top of mind 3 with status updates POST And it only gets better! As people like, comment, and share your posts - your viral reach will continue to grow ©2014 LinkedIn Corporation. All Rights Reserved.
  33. 33. TIP Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information.
  34. 34. STEP 04 Make your network work for you
  35. 35. Make 4 your network work for you On LinkedIn, it’s not just about who you know Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.
  36. 36. Make 4 your network work for you It’s also about who your connections know Colleagues Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.
  37. 37. Make 4 your network work for you Add connections: you never know who will bring you your next big opportunity Colleagues Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.
  38. 38. As you meet new business contacts through events, business meetings, etc. Connect with them ©2014 LinkedIn Corporation. All Rights Reserved.
  39. 39. Make 4 your network work for you You can also find new business contacts right on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved.
  40. 40. Make 4 your network work for you Get suggestions on people you may want to connect with using People You May Know ©2014 LinkedIn Corporation. All Rights Reserved.
  41. 41. Make 4 your network work for you Or, find the exact person you’re looking for with LinkedIn advanced search ©2014 LinkedIn Corporation. All Rights Reserved.
  42. 42. When you’re ready to connect with someone, be personal ©2014 LinkedIn Corporation. All Rights Reserved.
  43. 43. Make 4 your network work for you Give extra context and break the ice by adding a personal note to your connection request Small Business Segment Director at Kra<Serve Hi Paul, It was so great to meet you at last night’s… -­‐ Ma+ Thompson ©2014 LinkedIn Corporation. All Rights Reserved.
  44. 44. STEP 05 Know what’s working – and what to improve ©2013 LinkedIn Corporation. All Rights Reserved.
  45. 45. Don’t fly blind – make sure you’re attracting the right people to your profile ©2014 LinkedIn Corporation. All Rights Reserved.
  46. 46. Know what’s working 5 – and what to improve Use Who’s viewed your profile to see who’s checking you out ©2014 LinkedIn Corporation. All Rights Reserved.
  47. 47. Know what’s working 5 – and what to improve You could find a key contact for your next breakout opportunity Future business partner New client Big investor Next big hire ©2014 LinkedIn Corporation. All Rights Reserved.
  48. 48. Know what’s working 5 – and what to improve Also, keep an eye on what search keywords led people to find you – so you know if you need to make any profile tweaks ©2014 LinkedIn Corporation. All Rights Reserved.
  49. 49. Know what’s working 5 – and what to improve Lastly, know where you stand relative to other professionals on LinkedIn with How you rank ©2014 LinkedIn Corporation. All Rights Reserved.
  50. 50. 5 steps. Just a few minutes a day. ENDLESS POSSIBILITIES. 1 2 3 4 5 Create a winning profile Stay informed to get ahead Keep top of mind with status updates Make your network work for you Know what’s working – and what to improve ©2014 LinkedIn Corporation. All Rights Reserved.
  51. 51. Want more tips? Check out : smallbusiness.linkedin.com ©2014 LinkedIn Corporation. All Rights Reserved.

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