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1. The LinkedIn Landscape
2. What is Social Selling?
3. Becoming a Social Selling Pro
LinkedIn: Worlds largest professional network
East and Africa:
250M+ +2 new
Monthly Unique Visitors
Members Per Second
LinkedIn’s Australian population is one of the most
influential, educated and affluent on the web
High Net Worth Individuals
LinkedIn Member Median
Sources: 1 AU internal LinkedIn data, Sept 2012 2 Nielsen 3 LinkedIn Audience Research Dec 2011
University Grad or Post Grad
Social Selling Pro
“Moving from Resume to Reputation”
Why optimize your profile?
Do you want your profile
looking like this?
TIP 1 Upload a professional photo
Profiles with photos are 7 times
More likely to be viewed than those without
TIP 2 Write a compelling headline
Make it descriptive who you are, what you do, and the value you
LinkedIn Sales Solutions All-Stars
Enterprise Account Executive, LinkedIn
Sales Solutions, Transforming Sales
Departments through Social Selling.
Account Executive, LinkedIn Sales
Solutions: Helping sales teams
transform their performance through
Examples from Other Standouts
Steelcase: Aligning your workplace to
support your corporate objectives
Why? Viewers look at headlines first.
Source: EyeTrackShop – Nov 2011
TIP 3 Customize your public profile URL
Put it on your business card and in your email signature file.
TIP 4 Add your contact information
Only your direct connections can see
All LinkedIn members can see
TIP 5 Customize links to websites
Provide a call-to-action that direct
customers to do something at the
destination page such as:
Subscribe to an eNewsletter
Download a market report
Take a survey
TIP 6 Tell your story in your summary
Showcase your expertise. Convey your passion.
Provide a “Call to Action.”
As a sales professional, throughout my career I have always been passionate about building
relationships and adopting new concepts that better myself, my company and my client’s
During this time, I have had the privilege of working alongside talented individuals at major
companies, such as Staples and ADP, in various offices throughout North America.
I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July
2013, LinkedIn passed the 238 million members mark, and we continue to add members at a
rate of two members every second! We continue to strive to connect the world’s professionals,
making them more productive and successful.
LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share
how social selling can generate sales opportunities that otherwise may have gone unnoticed.
Social selling changes the game by allowing users the ability to discover the sales insight
necessary for a sales organization to effectively engage prospects and close deals. This is
made possible by leveraging LinkedIn’s flagship product, “Sales Navigator.”
My areas of expertise include: B2B sales, prospecting, lead generation and relationship
building, focusing on the mid-market space.
If you would like to learn more about how we can transform your sales organization through
social selling, please contact me via InMail!
TIP 7 Update your current and past positions
Demonstrate how you
help your clients
achieve great results
Include rich media
Show your career
TIP 8 Add rich media
Turn your profile into a sales opportunity by:
Enhancing your profile visually
Adding relevant content that highlights your professional knowledge
TIP 9 Add your education
Showcase your education
Which will also allow you to…