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How to brand yourself on Social Media as a Job seeker


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How to brand yourself on Social Media as a Job seeker

  1. 1. Using Social Media to Brand Yourself<br />By Viveka von Rosen<br />@LinkedInExpert<br /><br /><br />(c) LinkedInotBusiness 2011<br />1<br />
  2. 2. What We’ll Cover<br /><ul><li>How can social media market my brand?
  3. 3. What are some things to look out for?
  4. 4. Who am I? ( Branding as a jobseeker.)
  5. 5. What do I do? (Creating a cohesive bio as a jobseeker.)
  6. 6. Who do I talk to? (Defining & finding your employer.)
  7. 7. Where do I need to be? (What Social Media sites are my employers using?)
  8. 8. What do I do next? (Creating a strategy.)
  9. 9. Who has the time? (Tools that can save you money and, more importantly, time.)</li></ul><br />(c) LinkedInotBusiness 2011<br />2<br />
  10. 10. Is Social Media a Fad?<br /><br />(c) LinkedInotBusiness 2011<br />3<br />
  11. 11. What is Social Media Branding?<br />Personal branding is the process whereby people and their careers are marked as brands, leading to an indelible impression that is uniquely distinguishable.<br />OR<br />How to stick out in a crowd and make a good impression.<br /><br />(c) LinkedInotBusiness 2011<br />4<br />
  12. 12. When you walk out of a room, what do you want people to say about you?<br />Some descriptors:<br />__________________________________________________________________________________________________________________________________________<br /><br />(c) LinkedInotBusiness 2011<br />5<br />
  13. 13. Your Own Personal “Style Sheet”<br />Creating a “Social Media Branding Style Sheet” means:<br /><ul><li>Cohesive messaging
  14. 14. Easy access to information
  15. 15. Less spelling and grammatical errors
  16. 16. Time savings
  17. 17. A back-up plan</li></ul><br />(c) LinkedInotBusiness 2011<br />6<br />
  18. 18. My “Style Sheet”<br /><ul><li>Focus (What do you want to do?)
  19. 19. Keywords
  20. 20. Mini BIO
  21. 21. Longer BIO
  22. 22. Features and Benefits
  23. 23. Relevant Websites
  24. 24. Logins and Passwords
  25. 25. Recommendations
  26. 26. Examples of Work</li></ul><br />(c) LinkedInotBusiness 2011<br />7<br />
  27. 27. How can social media market my brand?<br /><br />(c) LinkedInotBusiness 2011<br />8<br />
  28. 28. Jon Barnhart<br /><br />(c) LinkedInotBusiness 2011<br />9<br />
  29. 29.<br /><br />(c) LinkedInotBusiness 2011<br />10<br />
  30. 30. What are some things to look out for?<br />“We use LinkedIn to find candidates, Facebook to eliminate candidates and Twitter to post jobs.”<br /><br />(c) LinkedInotBusiness 2011<br />11<br />
  31. 31. Spring Cleaning<br /><ul><li>Delete those embarrassing Facebook photos you uploaded
  32. 32. Untag yourself from Facebook photos
  33. 33. Delete unprofessional Tweets and Updates
  34. 34. Google Yourself – What are people saying?</li></ul><br />(c) LinkedInotBusiness 2011<br />12<br />
  35. 35. Who am I? (Branding as a jobseeker.)<br />YOU are your Brand – So grab your name!<br /><br />(c) LinkedInotBusiness 2011<br />13<br />
  36. 36. .<br />Take 5 to quickly write down the first 5-10 keywords or search terms you would like to be found under in a search.<br />(c) LinkedInotBusiness 2011<br />14<br />What do I do? (Keywords and Search terms)<br />
  37. 37. More Resources<br /><br /><br /><br /><br />(c) LinkedInotBusiness 2011<br />15<br />
  38. 38.<br /><br />(c) LinkedInotBusiness 2011<br />16<br />
  39. 39. What Do I Do? (Creating a Cohesive Mini Bio)<br />LinkedIn = 120 Characters<br />Twitter = 160 Characters<br />Facebook = 200 Characters<br /><br />(c) LinkedInotBusiness 2011<br />17<br />
  40. 40. Mini Biographies<br /><ul><li>As a ______________ professional specializing in ___________, I am looking for a position in ___________ industry.
  41. 41. _______________ professional available for ______________position.
  42. 42. Expert in ____________ looking for a job in ____________________.
  43. 43. Why hire me? I’m a _________________________.</li></ul><br />(c) LinkedInotBusiness 2011<br />18<br />
  44. 44. What does it look like?<br /><br />(c) LinkedInotBusiness 2011<br />19<br />
  45. 45. Expanded Biography<br />What skills or assets do you bring to the table (Hint: I bet you have these on your resume already!)<br /><br />(c) LinkedInotBusiness 2011<br />20<br />________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________<br />
  46. 46. Features VS Benefits<br />LinkedIn Summary, Facebook Info, <br />Twellow, Blog, YouTube Bio, etc.<br /><br />(c) LinkedInotBusiness 2011<br />21<br />
  47. 47. Features VS Benefits<br />Feature (Skill) <br />____________________________________________________________________________________________________________________________________<br />Benefit (WIFM?)<br />____________________________________________________________________________________________________________________________________<br />(c) LinkedInotBusiness 2011<br />22<br />Consider writing a letter to your future employer or client using the benefits of hiring you – call to action. Put in LinkedIn Summary, Facebook Info and Blog’s “About Us” section.<br />
  48. 48. What does it look like?<br /><br />(c) LinkedInotBusiness 2011<br />23<br />LinkedIn<br />Blog<br />Facebook<br />
  49. 49. If a picture’s worth a thousand words..<br />Then what is a video worth?<br /><ul><li>Give them a sense of who you really are.
  50. 50. Show them your work.
  51. 51. Let other people tell them how awesome you are.
  52. 52. Put your video on LinkedIn (Slideshare), Facebook (Video), YouTube, your Blog, and point to it on Twitter</li></ul> <br /><br />(c) LinkedInotBusiness 2011<br />24<br />
  53. 53. Where do I need to be? (What sites are my employers using?)<br /><br />25<br />
  54. 54. Who do I talk to? (Defining & finding your employer)<br /><ul><li>Spend some time qualifying your next employer.
  55. 55. Search for that company or type of company.</li></ul><br />(c) LinkedInotBusiness 2011<br />26<br />
  56. 56. Who to contact?<br />Company Name<br />________________________________________________________________________________________________________________________________________________ <br /> Industry Focus <br />________________________________________________________________________________________________________________________________________________<br />Individuals<br />________________________________________________________________________________________________________________________________________________<br /><br />(c) LinkedInotBusiness 2011<br />27<br />
  57. 57. Job Seekers “Calendar”<br />Create a calendar (I use an excel sheet) to plan and track your social media efforts. Each entry should include:<br /><ul><li>Channel (Twitter, Facebook, LinkedIn, blog, newsletter, networking events, phone call, seminar, etc.)
  58. 58. Contact (Specific person through a message or @reply, or general contact through an update.)
  59. 59. Focus (What did you say? Was it to establish a connection, ask for help, share information?)
  60. 60. Desired outcome(Were you able to connect to the person. Get results, do you need to reach out again?)</li></ul>Fill out the provided evaluation and trade it in at the end of the presentation for a copy of my “Calendar”<br />(c) LinkedInotBusiness 2011<br />28<br />
  61. 61. What do I do next? (Creating a strategy)<br />Get online and get your name.<br />Get clear on the job you want and who you want to work for.<br />Gather your tools: Keywords, Bios, Features and Benefits, Resume, Cover Letter, Recommendations, Email / Contact list, Style Sheet<br />Create your online presence: Twitter, LinkedIn, Facebook, Blog<br />Do your research on companies and contacts.<br />Create a “calendar”.<br />Start Reaching out.<br /><br />(c) LinkedInotBusiness 2011<br />29<br />
  62. 62. Social Media Sites<br /><br /><br /><br /><br /><br /><br />(c) LinkedInotBusiness 2011<br />30<br />
  63. 63. Who has the time? (Tools that can save you money and, more importantly, time)<br /> or (amalgamators)<br /> (Twitter search)<br /> (Auto Twitter Search & Alerts)<br />LinkedIn Jobseekers Account<br />Facebook Branchout<br />Google Alerts<br /><br />(c) LinkedInotBusiness 2011<br />31<br />
  64. 64. More Resources<br /><ul><li> (Social Media)
  65. 65. (Social Media)
  66. 66. (LinkedIn)
  67. 67. (Personal Branding)
  68. 68. (LinkedIn and Job Seekers)
  69. 69. and Social Media advice)</li></ul><br />(c) LinkedInotBusiness 2011<br />32<br />