Presentation for B2B Marketing Day in Denmark, 2014
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Power point presentation for B2B Marketing Day in Kolding Denmark.
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Presentation for B2B Marketing Day in Denmark, 2014
- 1. B2B Marketing Day How to Find, Engage With, and Manage Leads on LinkedIn Presented by LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert Viveka von Rosen
- 2. 5 Ways to Literally Kick Ass and Take Names on LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 3. My Book http://linkedintobusiness.com/B2B14DK/ LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 4. http://linkedintobusiness.com/B2B14DK/ LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 5. http://linkedintobusiness.com/B2B14DK/ LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
- 6. ⢠More than 332 million members in the world ⢠1,717,794+ members in Denmark ⢠678,596 of those members are women ⢠832,466 are men ⢠206,732 are???? LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 7. 33% of Denmarkâs residents are on LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 8. 1 out of every 3 professionals on the planet is on LinkedIn - making LinkedIn the more effective social network for delivering B2B content. â â The Sophisticated Marketerâs Guide to LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
- 9. LinkedIn is the number one social network for driving traffic to corporate websites⌠#1 Hubspot The Sophisticated Marketerâs Guide to LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
- 10. 91% distribute content â˘91% of Marketers use LinkedIn to distribute content LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
- 11. ⢠93% of Marketers rate LinkedIn as effective for generating leads 93% generate leads LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
- 12. â LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined â The Sophisticated Marketerâs Guide to LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
- 13. ď§ LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn ď§ 65% of companies acquired B2B leads through LinkedIn 65% acquire leads LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
- 14. How many of you can directly attribute a âsaleâ to your presence on LinkedIn? 14 LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 15. LinkedIn is the only platform that the majority of B2B marketers consider to be effective. â â Content Marketing Institute LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
- 16. What is a Lead? A lead is someone who you find - or attract - in a company, business, industry or organization that has a need for your product or service and the desire and ability to purchase it. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 17. Strategies Weâll Cover 1. Are you an undercover agent? Branding strategies that work 2. Being âunfindableâ is NOT the new black â keyword strategies that work 3. Advanced search strategies to find the BEST leads 4. Best practices on which tools to use and how to best connect with prospects 5. Once you find them â donât throw them back! How to engage and keep your prospects in the loop LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 18. 1: Advanced Branding Strategy Create a unified brand! â˘Personal Branding â˘Group Branding â˘Company Page Branding LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 19. Personal Profile ⢠Personal Profile Hero Image ⢠Company Logo ⢠Media LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 20. Group ⢠Banner LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 21. Company Page ⢠Company Hero Image ⢠Showcase Hero Image LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 22. 2: Advanced Keyword Strategy Like Google, your profile must be optimized if you want to be found by prospects ďźUse the New LinkedIn Keyword app (Premium) ďźFocus on your Profileâs CONTENT LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 23. Whoâs Viewed Statistics Prove It! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 24. Add Your New Keywords To: ⢠Professional Headline (120 Characters) ⢠Descriptions in Experience (1000) ⢠Summary Section (2000) ⢠Interests (1000) Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests) LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 25. Do (At Least)These 3 Things! 1. Make a Keywords List 2. Create an Awesome Headline 3. Add Keywords To Interests LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 26. 3: Advanced Search Strategy ⢠Boolean Search ⢠Saved Search ⢠Ninja Trick LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 27. Advanced Search Strings ⢠Use Advanced and Saved Search LinkedIntoBusiness.com Š Linked Viveka Into Business, von Rosen LLC 2007-2013 @LinkedInExpert
- 28. Boolean Search + keeps the words together OR when either will do AND when you are clarifying an audience, industry or niche NOT to ignore an audience http://linkedintobusiness.com/B2B14DK/ LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 29. NINJA TRICK! Request and Archive of your Data and youâll have your Whole Search History! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 30. Do (At Least)These 3 Things! ⢠Try a Boolean Advanced Search ⢠Save it ⢠Download your LinkedIn Data LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 31. 4: Connecting Strategy ⢠LinkedIn Connected App ⢠See what you have âin commonâ LinkedIntoBusiness.com Š Linked Viveka Into Business, von Rosen LLC 2007-2013 @LinkedInExpert
- 32. LinkedIn Connected - CRM ⢠Tag ⢠Take Notes ⢠Set Reminders LinkedIntoBusiness.com Š Linked Viveka Into Business, von Rosen LLC 2007-2013 @LinkedInExpert
- 33. Tag Your Connections LinkedIntoBusiness.com Š Linked Viveka Into Business, von Rosen LLC 2007-2013 @LinkedInExpert
- 34. Keep Notes and Reminders LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 35. In Common ⢠See what you have in common, and use that to ask for introduction LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 36. Do (At Least)These 2 Things! 1. Tag your connections 2. Check out the In Common feature LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 37. 5: Advanced Engagement Strategy ⢠Updates (Free and Paid) ⢠Publisher ⢠Ads LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 38. Updates ⢠Mentions, Files and Links ⢠Company Page Targeted and Sponsored Updates LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 39. Publisher What are the 6 key elements of a good Published post? The same as they are for your blog: â˘A catchy title â˘Attractive images (and video if you have it!) â˘Brief but engaging content (300 â 600 words) â˘Keywords â˘Good marketing/sharing strategy for your post â˘Luck LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 40. Ads ⢠Hyper-focus (as close to 1000 as possible) ⢠PPC ⢠Split Test ⢠Ads for Funnels and Services ⢠Sponsored Updates for Page Views LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 41. Wrapping Up ďą Is your branding cohesive? ďą Are you using your keywords effectively (content)? ďą Are you targeting and finding the right market? ďą How will you engage them? ďą What are three steps youâll take within the next 24 hours? LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
- 42. Letâs Connect! ⢠www.facebook.com/LinkedInExpertTraining ⢠www.twitter.com/linkedinexpert ⢠www.linkedin.com/in/linkedinexpert ⢠www.amazon.com/author/linkedinexpert ⢠970 279-1710 ⢠LinkedIntoBusiness.com LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Editor's Notes
- Traffic and conversion
- For big statements or quotes: Alternatively use an orange background with white text.
- For big statements or quotes: Use a black background with white text. Use a tilted orange box with white text to highlight a point.
- Use a white background with a black title and black text (when using a colour picture or graphc). Use a tilted orange box with white text to highlight a point. Use an offset yellow (or orange) square as a border for your picture.
- Use a white background with a black title and black text (when using a colour picture or graphc). Use a tilted orange box with white text to highlight a point. Use an offset yellow (or orange) square as a border for your picture.
- For big statements or quotes: Alternatively use an orange background with white text.
- Use a white background with a black title and black text (when using a colour picture or graphc). Use a tilted orange box with white text to highlight a point. Use an offset yellow (or orange) square as a border for your picture.
- For big statements or quotes: Alternatively use an orange background with white text.
- Advanced Keyword Strategy Advanced Search Strategy Advanced Targeting Strategy Advanced Connecting Strategy Advanced Engagement Strategy For a copy of this presentation go to http://bit.ly/LI5steps
- Like Google, your profile must be optimized if you want to be found. Find the right keywords at www.LinkedIn.com/Skills (Related Skills). Make a list of these keywords (Iâll copy and paste them into a word doc, saving as text only and separating them with a comma.) Prioritize them. Test them. See what other people are doing and continue to update your list.
- Like Google, your profile must be optimized if you want to be found. Find the right keywords at www.LinkedIn.com/Skills (Related Skills). Make a list of these keywords (Iâll copy and paste them into a word doc, saving as text only and separating them with a comma.) Prioritize them. Test them. See what other people are doing and continue to update your list.
- Like Google, your profile must be optimized if you want to be found. Find the right keywords at www.LinkedIn.com/Skills (Related Skills). Make a list of these keywords (Iâll copy and paste them into a word doc, saving as text only and separating them with a comma.) Prioritize them. Test them. See what other people are doing and continue to update your list.
- Like Google, your profile must be optimized if you want to be found. Find the right keywords at www.LinkedIn.com/Skills (Related Skills). Make a list of these keywords (Iâll copy and paste them into a word doc, saving as text only and separating them with a comma.) Prioritize them. Test them. See what other people are doing and continue to update your list.
- Like Google, your profile must be optimized if you want to be found. Find the right keywords at www.LinkedIn.com/Skills (Related Skills). Make a list of these keywords (Iâll copy and paste them into a word doc, saving as text only and separating them with a comma.) Prioritize them. Test them. See what other people are doing and continue to update your list.
- Add your keywords to: Professional Headline (120 Characters). Content is more important than keywords here. But if you can fit one or two in, great! This small setion of copy is seem more often than any other part of your profile except your picture and name Titles(100 Characters) and Descriptions (1000 Characters) in Experience Get your relevant keywords in your Title fields and get that great copy (repurpose and customize website copy) in your descriptions. Summary Section (2000) Tell your story! Remember the WIIFM. Focus on benefits. Share contact info and links. Format and add special characters. Interests (1000) Ninja Trick: Create your profile in a word doc first to catch spelling errors, access word count and format where appropriate Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests)
- LinkedIn â with its new membership packages â is showing fewer results to its free members in search results. Usually only a first name and last initial or even just âLinkedIn Memberâ. When LinkedIn is not giving you the results you need consider using: Google Site Code Prospector by SalesLoft eGrabber's Account Researcher
- LinkedIn recently released its âSmart Searchâ which is not getting rave reviews. In order to actually find the people (companies and groups) you are looking for: Use Advanced Search Use Boolean Search: + () AND OR NOT Save Your Searches
- Boolean Search: + or ââ keep the words together OR when either will do AND when you are clarifying an audience or industry or niche NOT to ignore an audience Example: CEO OR Chief+Executive OR Founder OR Owner AND (Legal OR Lawyer OR Partner) NOT (IT OR Internet+Technology) NOT Fortune+500 Finally â remember to save your search! You will get 3 saved searches (including job searches) with the free membership and 5+ with the premium accounts
- Once you have built your network, you must continue to engage with them! LinkedInâs new and time-honored tools help you do that!
- I simply love the new Contacts feature on LinkedIn. If you donât have it yet, apply for it at: Contacts.LinkedIn.com Contacts allows you to: Sync all your contacts and invite to connect Tag Keep Notes and Set Reminders Expanded Sorting Options Its really a Mini CRM you can use in concert with your existing customer relationship management tool to keep in touch and top of mind with your customers and prospects!
- Tagging allows you to put your contacts into âgroupsâ like Facebook Lists and that allows you to target, manage and communicate with them more effectively! You get up to 200 tags You can use multiple tags You can tag form their profile or from Contacts
- Keep notes on your connections, set reminders, note how you met and tag your connections from their profiles. LinkedIn also keeps an archive of your communications with them. I keep my meeting notes for all my client and prospect calls in LinkedIn now! (It also helps me to remember to send them an invite to connect!)
- If you have access to a memberâs profile, you have the opportunity to see what you have in common with them. This makes it much easier to reach out to them in an introduction, invitation or message. It also shows that you took a minute to read their profile!
- LinkedIn offers some pretty nifty tools and features that most people donât even know about, or donât know how to use, or donât use correctly. These are the: Connectionâs Connection Search âIn Commonâ feature Introduction Tool
- If you have access to a memberâs profile, you have the opportunity to see what you have in common with them. This makes it much easier to reach out to them in an introduction, invitation or message. It also shows that you took a minute to read their profile!
- If you have access to a memberâs profile, you have the opportunity to see what you have in common with them. This makes it much easier to reach out to them in an introduction, invitation or message. It also shows that you took a minute to read their profile!
- If you have access to a memberâs profile, you have the opportunity to see what you have in common with them. This makes it much easier to reach out to them in an introduction, invitation or message. It also shows that you took a minute to read their profile!
- Your homework: What are your best keywords? Who is your target market? How will you connect to them? How will you engage them? How will you be perceived What are three steps youâll take within the next 24 hours?