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Social Media 201 <br />

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2<br />Learning Objectives for 201<br />Customers will learn the “How’s” of Social Media. <br />Who is using Social Media? (Who is your audience?)<br />For job search purposes, how to use: <br />Twitter<br />LinkedIn<br />Facebook<br />YouTube<br />blogging<br />Social Media Job Seeker Strategies<br />© Copyright 2003-2009– Linked Into Business - All Rights Reserved<br />2<br />

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Different Types of Users<br />3<br />

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Today we’ll look at:<br />4<br />

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Twitter: What We'll Cover…<br />What is Twitter and Why is it Important <br />Getting Started on Twitter<br />Twitter Lingo<br />Twitter Applications<br />Twitter Tips <br />September 15, 2010<br />5<br />

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What is Twitter?<br />140 character micro-blog<br />Updater that is viewable in a lot more places<br />A giant chat room where you choose who you follow, and who follows you<br />Instant Messaging that is public, archived and searchable<br />September 15, 2010<br />viveka@alwaysextraordinary.com<br />@linkedinexpert<br />6<br />

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Who Cares?<br />The “Water-Cooler” of the 21st Century<br />September 15, 2010<br />viveka@LinkedintoBusiness.com<br />@linkedinexpert<br />7<br />

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Isn’t Twitter just a Noisy Room?<br />Would you hang out with people who talked about cat vomit <br />all the time in real life? No. So you wouldn’t hang out with <br />them on Twitter either! Follow and interact with people who <br />can help you in your job search!<br />September 15, 2010<br />viveka@IntegratedAlliances.com @linkedinexpert<br />8<br />

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Twitter Stats<br />Twitter has 125+ M users<br />All Fortune 500 have a presence<br />Up to 85% of your future employers already are on Twitter<br />September 15, 2010<br />9<br />Slide courtesy of Michael Stelzner and Social Media Marketing Industry Report. www.whitepapersource.com/socialmediamarketing<br />

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Getting Started<br />Open a Twitter account at www.twitter.com<br />September 15, 2010<br />viveka@IntegratedAlliances.com @linkedinexpert<br />10<br />

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Time to Twitter<br />First you'll want to set up your profile.<br />To do that, you'll go to "settings" (not profile)<br />September 15, 2010<br />viveka@IntegratedAlliances.com @linkedinexpert<br />11<br />

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Your Name and Your User Name<br />Use your real name<br />Create a username<br />(I suggest using your <br />Real name)<br />September 15, 2010<br />viveka@IntegratedAlliances.com @linkedinexpert<br />12<br />

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Email Address<br />Use a valid email address (you can always create one in Gmail or hotmail just for Twitter if you are worried about spam)<br />September 15, 2010<br />viveka@IntegratedAlliances.com @linkedinexpert<br />13<br />

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BIO<br />You get 160 characters for your “one line” bio. <br />Make sure you tell people you are looking for a job<br />Include skills and industry<br />Use your keywords<br />September 15, 2010<br />14<br />

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Photo<br />Use an engaging close up<br />September 15, 2010<br />viveka@IntegratedAlliances.com @linkedinexpert<br />15<br />

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How Twitter Works<br />You follow people you are interested in (like people who list jobs, work for companies you are interested in or own companies you are interested in, or are experts in your Industry, or can help you get a job.)<br />September 15, 2010<br />16<br />

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How Twitter Works<br />People follow you back who are interested in you (because you engage them in conversation or have interesting things to share)<br />You can “engage” with both your followers and the people you follow by:<br /><ul><li>Sharing their work with an RT

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Asking questions with an @reply</li></ul>(More on this later!)<br />September 15, 2010<br />17<br />

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Start by Following Others<br />Follow the people in the handout<br />Follow people you know<br />Follow people who can help you in your job search<br />Search for key people to follow using search tools<br />September 15, 2010<br />viveka@IntegratedAlliances.com @linkedinexpert<br />18<br />

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Following<br />If you find a person you want to follow, simply scroll over their picture or name on Twitter and follow them from there<br />Or you can go to www.twitter.com/UserName<br /> (This will bring you right to their Twitter page where you can follow them)<br />September 15, 2010<br />19<br />

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Who Do You Know?<br /> You can use your email service to find and invite people.<br />September 15, 2010<br />viveka@alwaysextraordinary.com<br />@linkedinexpert<br />20<br />

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Searching for Followers<br />Some good search engines for finding and <br />following specific people, keywords or<br />industries are:<br />Twellow.com<br />Buzzom.com<br />Search.twitter.com<br />September 15, 2010<br />21<br />

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Twitter Search<br />September 15, 2010<br />22<br />

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Buzzom<br />September 15, 2010<br />viveka@alwaysextraordinary.com<br />@linkedinexpert<br />23<br />

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Twellow<br />September 15, 2010<br />viveka@alwaysextraordinary.com<br />@linkedinexpert<br />24<br />

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Unfollow<br />You can always block or unfollowTweeple who do not live up to your expectations <br />You can do so manually, or use:<br />Justunfollow.com<br />Buzzom.com<br />Friendorfollow.com<br />September 15, 2010<br />viveka@IntegratedAlliances.com @linkedinexpert<br />25<br />

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Twitter Lingo<br />Do you speak<br />September 15, 2010<br />26<br />

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Tweetstream<br />A collection or stream of tweets, similar to facebook’s wall, of the people you follow.<br />For a jobseeker only following a few strategic people, the Tweetstream is easy to manage. You will need other tools to manage your Tweetstream when you follow more people.<br />

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@Reply/@Name<br />A form of conversation on Twitter<br /><ul><li>@username either directs a Tweet to someone or indicates a reply to a Tweet that person has sent

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@replies can be viewed in the “replies” tab on the Twitter website

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@replies are the best way to engage someone on twitter</li></li></ul><li>DM or Direct Message<br />A private (direct) tweet. <br />Direct tweets do not reappear in the public tweetstream.<br />Can only be shared between people following each other.<br />

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RT or Retweet<br />Analogous to forwarding an email; re-sending a tweet sent by someone else.<br />A great strategy for getting the attention of someone in your industry<br />Courtesy: include the @username of the person who authored the tweet.<br />

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# Hashtag<br />This is a way to group tweets by keyword. It is <br />particularly useful for events and groups.<br />Another way to search on Twitter<br /><ul><li>#Jobs

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#Colorado

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#Industry</li></ul>Grow your network by having “Tweetchats” using a common hashtag<br />

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Favorite<br />A “bookmarked” tweet. <br />“Favorite” tweets you want to look at later (time saving strategy)<br />A great place to store testimonials.<br />

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Secondary Applications<br /> There are literally thousand s of various services and applications designed to work with or Enhance Twitter. <br />September 15, 2010<br />33<br />

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The OAuth Screen<br />September 15, 2010<br />34<br />

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Some of my Favorite Apps<br />Tweepular (Manage your followers)<br />Hootsuite (Manage your accounts)<br />Tweetdeck(Manage your tweets)<br />Twitter.Grader (Manage your Twitter Rep.)<br />TwitterHolic (Twitter Reputation and Stats)<br />TweetBeep(Let them do the searching work)<br />September 15, 2010<br />viveka@alwaysextraordinary.com<br />@linkedinexpert<br />35<br />

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Media Sharing Apps<br />TwitPic (Show your photos)<br />12 Seconds (Show your video)<br />Blip.tv (Share your musical taste)<br />Best URL Shorteners: (Customizable, trackable)<br />Tinyurl.com<br />Bit.ly <br />Budurl.com<br />September 15, 2010<br />viveka@alwaysextraordinary.com<br />@linkedinexpert<br />36<br />

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Twitter Tips: Connect<br /> Twitter is a place to learn, listen and then connect with people who can offer you work or advice.<br />

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Twitter Tips: Goals<br /> Be clear on what you have to offer, then be clear on your goals for using Twitter. This will keep you from wasting time!<br />

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Twitter Tips: Follow Influences<br /> Find out who the influences are in your industry and see if they are on Twitter. If they are, follow them.<br />

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Twitter Tips: Relationship Building<br />RT Influencer's messages before you introduce yourself.<br />Interact with Influencers you might not normally come into contact with by sending a simple @reply message.<br />When you get a response you can then take it from there.<br />

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Twitter Tips: Follow Locals<br />Use Twitter.Grader.com and LocaFollow.com to find and follow the local Influencers in your State (or your target States)<br />

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Twitter Tips: Follow Handout<br /> Go home tonight and highlight or check off the people in the handout that it would be useful for you to follow. Then follow them.<br />

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Twitter Tips: Common Sense<br />Don’t Tweet anything that you would not want to see on the front page of a newspaper or wildly famous website.<br />Don’t tweet anything you wouldn’t want your Grandmother or Granddaughter to see<br />

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Twitter Tips: Etiquette<br />Its OK to follow people and create connections.<br />It’s not OK to send spam.<br />You wouldn’t walk into a crowded venue where you don’t know anyone and say “Hi my name is Bob and I need you to hire me.” Don’t do that here.<br />Do build relationships and then ask for help<br />Don’t do anything on Twitter you wouldn’t want done to you.<br />

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To Get Followed<br />Be relevant<br />Ask questions<br />Be a thought leader<br /> Give (informational websites, blogs, etc)<br />Have opinions (but don’t be abrasive)<br />Don’t give us the minute details of your life<br />

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What Questions Do You Have?<br />

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Facebook<br />47<br />

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Some FACTS you need to know:<br />Facebook’s 35-54 year old demographic segment increased 276.4% in the past 6 mos<br />55+ age group showed a growth rate of 194.3%<br />-- iStrategic Labs Statistical Report<br />

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Facebook Stats<br />Over 550 million global users are active on Facebook every month <br />Over 100 million Company Pages on Facebook <br />More people visit Facebook than Google! <br />

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Your Concerns Addressed<br />

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How Secure is Facebook?<br />

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Privacy Settings<br />52<br />

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Who has Access to my Profile?<br />

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Customize your Settings<br />54<br />

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Engagement<br />Ask for Help<br />Ask for Advice<br />Ask “who do you know at..”<br />Provide valuable, useful, helpful content<br />Have a blog? Feed it (Blog/Notes)<br />Conversations – It’s a two-way street<br />Video and Photos<br />

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Applications<br />56<br /><ul><li>Photos

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YourTube

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Professional Profile

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Extended Info

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Inside Jobs

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Notes

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LinkedIn</li></ul>Thanks to Connection Point Interactive for this Slide<br />

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Grow Your Network<br /><ul><li>Invite Individuals

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Upload your Contact List

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Find College Friends

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Use Facebook’s Suggestions

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Invite through a Search</li></ul>57<br />

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Expanded Reach<br />Grow your Network<br />

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JobSeeker Ninja Trick<br />“Optimize” your Bio and Info sections with keywords<br />My keywords – <br /><ul><li>Previous Industry

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Name

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Industry you want to work in

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Focus

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Services

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Offer

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Expertise</li></li></ul><li>Concerned about Privacy? Get a Page<br />60<br />

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Control What Fans Do On Your Professional Page<br />61<br />

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Get Your Custom URL Now<br />

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64<br />What is LinkedIn®?<br /> World’s largest professional social network at 75+ million <br />Over 1 million company profiles <br />A new member joins LinkedIn approximately every second, half are outside the U.S. <br />Executives from all Fortune 500 companies are LinkedIn members.<br />64<br />© Copyright 2003-2009– Linked Into Business - All Rights Reserved<br />

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Why LinkedIn®?<br />Has an unparalleled search engine (fields)<br /><ul><li>You are a record in the database

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The records are connected

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The connections form a network you can use</li></li></ul><li>LinkedIn Users<br /><ul><li>Average Years of Experience – 15 yrs.

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Average Age – 41 yrs.

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47% are “Decision-makers” </li></ul>66<br />

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As a job seeker, what is your Brand?<br />YOU are your Brand<br />Why You? (Expertise, Industry, Niche?)<br />Create Your Profile in a Word Document<br />67<br />WHY? The clearer you are on your brand, the better you represent yourself, the more employers you will attract<br />

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Optimizing your Profile<br />Optimize Your Header<br />Optimize Your Title<br />Optimize Your Content<br />68<br />My keywords – <br /><ul><li>My Industry

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Job Title

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Offers

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Services

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Ideal Employer</li></ul>WHY? Get found to get employed.<br />

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Headline and Title Fields<br /><ul><li>Skills

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Keywords

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“Looking for a position”</li></li></ul><li>Summary<br /><ul><li>Format

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White space

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Capitalize

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Keywords

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Why should they hire you?</li></li></ul><li>Customize your Web Links<br />Customize Your Website<br />Customize Your Public Profile<br />71<br />EDIT<br />WHY? Attract more eyes with customized content – increased traffic to your online presence<br />

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Website and Public Profile<br />

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Updates<br />Keep the “What are you doing now?” function updated. If you have a new job, project, an upcoming event or a special, this would be a great place to say that!<br />73<br />

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Get More and Better Recommendations<br />74<br /><ul><li>How do they know you?

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Tell them what to say!

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Recommend others .</li></ul>WHY? Heavily ranked by LI search, heavily weighted by viewers<br />

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Recommendations<br />Choose the position you want to be recommended for<br />Only 1st level connections<br />Can you endorse me for the work we did together at:<br /><ul><li>Tell them what to say

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Bullet Points

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Keywords</li></li></ul><li>Build your Network<br />Use “Advanced Search” to find strategic connections<br />Join Groups<br />Respond to every Invitation<br />Consider becoming a LION<br />76<br />WHY? You’re only as visible as the size of your network<br />

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Advanced Search<br />Bypass the HR department and Temp Agencies by finding THE person who can get you the job!<br />

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Quantity vs. Quality<br /><ul><li>Why a Big Network? (LION)

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More prospects

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More INBOUND calls

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Best for Sales, Recruiting, Marketing

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Why a Smaller Network? (LamB)

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Nice to “vouch” for and qualify your connections

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Best for Executives of Large Companies</li></ul>78<br />

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Applications<br />Upload your Blog with Wordpress or Blog Link<br />Upload your Testimonials with Box.net<br />Video Resume? Use Slideshare<br />Creative Portfolio Display<br />Already on Twitter? Use Tweets<br />Read up on Amazon reading List<br />SAP<br />Google Docs / Presentation<br />79<br />

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Job Search<br />LinkedIn Jobs<br />Simply Hired<br />Who do you know?<br />Group’s Jobs<br />Job Seeker Premium <br />80<br />

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Daily LinkedIn Strategies In 15 minutes a Day<br />Inbox<br />Reach out<br />Answers<br />Groups<br />81<br />WHY? Because who has an hour a day?<br />

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Bonus Slide: LION or LaMB*<br />www.toplinked.com (List of 4000 people who will accept your invite & opportunity to receive invites - for a fee) Remember YOU only have 3000 invites.<br />www.toplinked.com/top50.html (Invite these people IMMEDIATELY to build your network strategically – even if you want to be a LaMB)<br />www.opennetworker.com (for $49 a year you can have invitations sent to you!)<br />*Look at My Buds – Courtesy Of Laurie Macomber and Blue Skies Marketing<br />82<br />

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The LinkedIn Slap<br />Don’t Break the EUA<br />Only 3,000 Invites<br />Spam<br />83<br />

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84<br />“Old Fashioned” Etiquette<br /><ul><li> Be Courteous.

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Be Relevant!

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Be Responsive

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Email!

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Pick up the phone!

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Help someone out!</li></ul>84<br />

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Creating a Channel<br />Hint: If you have a “Branded” username (i.e. “LinkedInExpert”) use that as your username on YouTube as well)<br />86<br />

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Uploading a Video<br />87<br />

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Tip: Use Your Keywords in Video Title<br />88<br />

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If you do a search on YouTube, you’ll be amazed at what you can find…<br />89<br />

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90<br />Blogging<br /> Why? It’s a “Free” website where you can post information about yourself, as well as examples of your work in the form of written word, video, MP3, etc.<br />

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91<br />EASY: Posterous.com<br />

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92<br />Best, but Trickier: Wordpress <br />Hint: If you have a “Branded” username (i.e. “LinkedInExpert”) use that as your Blog Name too!<br />Keep up the good work!<br />

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94<br />Strategies<br />Job seeker Strategies<br />Be where they are<br />Research Strategies <br />What do your employers want<br />Thought Leader Positioning (There is still time!)<br />Meet me, know me, like me, Hire!<br />

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Social Media Tips<br />Act Fast<br />Tap into your network to stay upbeat<br />Keep everyone you know in the loop<br />Don't count anyone out as un-useful<br />Create strategic connections in your Large or Open Network – go wide then go deep<br />95<br />

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“It seems like when you give people easier ways to share information, more good things will happen.”<br />Evan Williams/Twitter<br />96<br />

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97<br />Questions<br />

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Contact Me<br />Please feel free to invite me to connect: Viveka@LinkedIntoBusiness.com<br />www.linkedin.com/in/linkedinexpert<br />Tweet me @LinkedInExpert<br />Call me at: (970) 481-8916<br />98<br />