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Personnal branding et profil LinkedIn

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Découvrez les grandes étapes pour construire votre profil de la manière la plus pertinente. Votre profil est un des éléments clés de votre marque personnelle qui vous permet de valoriser votre image auprès des professionnels.
Découvrez les meilleures astuces pour optimiser votre profil et développer votre réseau.

Publicado en: Empleo
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Personnal branding et profil LinkedIn

  1. 1. Optimiser son profil et développer son réseau
  2. 2. Qu’est ce que LinkedIn ?Pourquoi être sur LinkedIn ?Construire son profil.Développer son réseau.Utilisez LinkedIn.
  3. 3. Qu’est ce que LinkedIn.
  4. 4. LinkedIn est le réseau social de la vie professionnelle Vie privée Fil d’actualité Réseau professionnel Un niveau de confiance 2 83% Des utilisateurs séparent leur réseau professionnel de leur réseau personnel 2x fois plus élevé sur les informations LinkedIn que sur les réseaux concurrentsSource : LinkedIn Audience 360 Survey, France, Août 2011
  5. 5. +200M +2 nouveaux +106MDans le monde Membres par seconde Visiteurs uniques/mois 6
  6. 6. +11M M+UK +3M NL +2M DACH +4M FRANCE +4M ITALIE +4M ESPAGNE+4M +100% +39MEn France Membres depuis 2011 Utilisateurs en Europe 7
  7. 7. LinkedIn : c’est gratuit ! Part du Croissance CA* annuelle Solutions de recrutement Pour les recruteurs qui souhaitent avoir accès au 53% 95% plus grand vivier de candidats en poste au monde Solutions Marketing Pour les marques qui veulent promouvoir leurs produits et 27% 60% services auprès d’une audience ultra qualifiée tout en conservant un maximum de couverture Abonnement Premium Pour les utilisateurs avancés qui ont des besoins précis: 20% 74% prospection commerciale, recrutement, levée de fonds* Résultats trimestriel Q4 2012 – Chiffre d’affaires trimestriel total $304M 8
  8. 8. Pourquoi être sur LinkedIn.
  9. 9. Identité Information MobilitéConnectez-vous, Restez informé Où que vous soyez, soyez visible pour être à la vous êtes connectés pointe
  10. 10. Bien plus qu’un site carrière des membres utilisent LinkedIn 54% pour rester informés sur l’actualité Pages vues en moyenne lors de l’utilisation de la section Visualisation du monde des affaires et rechercher de profils des tendances. Recherche de contacts Groupes Page d’accueil Offres d’emploi Boîte de Carnet d’adresses Entreprise réception 64% des utilisateurs trouvent LinkedIn extrêmement utile. des membres français utilisent les % de visiteurs utilisant la section lorsqu’ils sont en ligne 80% réseaux professionnels pour se tenir informés de l’actualité du monde des affaires.Source : LinkedIn Audience 360 Survey, France, Août 2011
  11. 11. Un sloganL’importance du visuel Vendez-vousVotre photoDes liensTwitter, sites, blogsVotre résuméPour tout savoir en quelquessecondes : votre “teaser” Construire sa réputation en ligne, être visible
  12. 12. Votre photo Le résumé de votre profil Votre formation Votre poste actuel Vos 2 derniers postes Vos expertises et connaissances 3 recommandations1 2 3Photo Expériences Recommandations
  13. 13. Construire son réseau, rester en contact Caroline Dupuis Pierre Morin Feb 2012
  14. 14. Accédez à toute l’information en temps réel +1M +2Mds Groupes Status update / semaine
  15. 15. Utilisez LinkedIn où que vous soyez !
  16. 16. Optimiser son profil LinkedIn.
  17. 17. Construire et maîtriser son identité en ligneVisible sur Google E-réputation Marque personnelle
  18. 18. X7 Photo professionnelle 1ère impressionVisibilité
  19. 19. Détaillez vos expériences et formation Poste actuel Expériences Diplômes
  20. 20. Vendez-vous ! Soignez votre slogan et résumé Ce que je Qui je suis Ma mission sais faire
  21. 21. Intégrez Twitter et vos sites web, soyez viral Twitter Blogs Sites
  22. 22. Faites vous recommanderVos références 3 Recommandez Recommandations
  23. 23. Indiquez votre savoir faire avec “Skills” Mots clés Compétences Expertises
  24. 24. Intégrez votre contenu dans votre profil Contenus Informations Visibilité
  25. 25. Rendez votre profil publicURL personnalisée SEO Google
  26. 26. Dupliquez votre profil en 2 langues
  27. 27. Construisez votre réseau.
  28. 28. Votre réseau étendu 532 Mes Connections 6 673 932 Réseau étendu
  29. 29. 15 à 30 minutes par semaine + ++ +++ Anciens élèves Anciens collègues Partenaires et clients
  30. 30. Ayez les bons réflexes pour networker + Activez votre réseau ++ Déterminer vos +++ Rédigez un message de 2nd degré objectifs de connexion personnalisé
  31. 31. Retrouvez les anciens élèves plus facilement Où ils Où ils sont Ce qu’ils font travaillent
  32. 32. Consultez LinkedIn avant un rendez-vous + ++ +++ Préparez votre Apprenez quelque Anticipez mieux ses rendez-vous chose sur la personne attentes
  33. 33. Utilisez LinkedIn.
  34. 34. Partagez avec votre réseau, “likez” et commentez Des news Des jobs Des infos utiles
  35. 35. Partagez des informations dans les groupes Partagez et Réagissez Suivez les créez facilement experts
  36. 36. +2M Veille JobsPages entreprises Information Et infos produits
  37. 37. Trouver un stage avant tout le monde Opportunités Stages Entreprises qui recrutent
  38. 38. Gérez vos préférencesLangues de profil Visibilité des Fréquence des actions informations
  39. 39. Tout savoirhttp://fr.talent.linkedin.com/http://fr. marketing.linkedin.com/http://www.linkedin.com/studentjobshttp://www.linkedin.com/collegehttp://www.linkedin.com/today/http://learn.linkedin.com/http://careerservices.linkedin.com/http://developer.linkedin.com/http://linkedin.com/publisherhttp://www.youtube.com/user/LinkedIn
  40. 40. Vidéo tutoriel

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