The Growing Trend Towards Full-Funnel Marketing - FinanceConnect Hong Kong

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The Growing Trend Towards Full-Funnel Marketing

Economy & Finance

The Growing Trend Towards
Full-Funnel Marketing
Olivier Legrand
APAC Head of Marketing Solutions
LinkedIn

- Jeff Weiner, CEO
All the world’s professionally
relevant knowledge resides in
the minds of our members

Piyush Gupta
Group Chief Executive Officer
at DBS Bank
20,986 Followers
Sir Martin Sorrell
Founder and CEO of
WPP
191,312 Followers
Influencer content
YOU
Title
Company
Followers
Richard Branson
Founder at Virgin Group
7,613,062 Followers
Larry Fink
Chairman and CEO at
BlackRock
436,694 Followers
Mike Smith
Chief Executive Officer
at ANZ
107, 104 Followers

Be The Most Effective Platform For
Marketers to Engage With
Professionals

The only full-funnel professional platform
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact every stage
of your funnel and get results

Be Relevant to Known and Anonymous
Audiences, Wherever They Travel Online

WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

THE RELEVANCE IMPERATIVE
RELATIONSHIPS + RESULTS

The Growing Trend Towards Full-Funnel Marketing - FinanceConnect Hong Kong

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The Growing Trend Towards Full-Funnel Marketing - FinanceConnect Hong Kong

2. The Growing Trend Towards Full-Funnel Marketing Olivier Legrand APAC Head of Marketing Solutions LinkedIn

3. - Jeff Weiner, CEO Photo

4. - Jeff Weiner, CEO All the world’s professionally relevant knowledge resides in the minds of our members

5. Piyush Gupta Group Chief Executive Officer at DBS Bank 20,986 Followers Sir Martin Sorrell Founder and CEO of WPP 191,312 Followers Influencer content YOU Title Company Followers Richard Branson Founder at Virgin Group 7,613,062 Followers Larry Fink Chairman and CEO at BlackRock 436,694 Followers Mike Smith Chief Executive Officer at ANZ 107, 104 Followers

6. Publishing Platform

7. 1M Posts Publishing Platform

8. 10K Posts/day Publishing Platform

9. Be The Most Effective Platform For Marketers to Engage With Professionals

10. The only full-funnel professional platform Onsite Display Network Display Sponsored Updates Sponsored InMail Lead Accelerator Full-funnel analytics & reporting products that impact every stage of your funnel and get results

11. Be Relevant Early

12.

13. Be Relevant On and Off Desktop

14.

15. Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online

16.

17. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

18. Measure Your Relevance

19.

20. THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS

The Growing Trend Towards Full-Funnel Marketing - FinanceConnect Hong Kong

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