Highlights of FinanceConnect

2. FinanceConnect 15

3. ​- Bob Dylan
​The Times They Are a-Changin’

4. “We are living in a world in which disruptors come with
their core competencies and are disrupting existing
industries.
And they do it - by not being like the existing industry by
applying a core competency that grew up somewhere
else”
​- Mohamed El-Erian
​- Chief Economic Adviser, Allianz

5. “Millennials are different
- they have grown up expecting and empowered
to have a more self-directed life”
“They are looking for solutions not product”
​- Mohamed El-Erian
​- Chief Economic Adviser, Allianz

6. DISRUPTION = INNOVATION

7. TRUST
#1

8. Authenticity ● Relevancy ● Dialogue
TRUST
#1

9. THE BRIDGEto meaningful relationships
Relevant content builds
#2

10. CREATE
EXPERIENCES
Don’t Just Develop Content -

11. Becomes the Brand
THE CUSTOMER
DECISION JOURNEY
#3

12. Marketing isn’t about branding,
it’s about the journey you provide the customer
Evaluate
BuyConsider
Advocate Experience
Bond

13. ​“The only way you get to stay 165
years old is to re-invent yourself”
​Ed Gilligan
​ - President at American Express