The Relevance Imperative

3. Great Progress Brings
Great Expectations

4. Today’s Reality

5. Target Customer

6. (Massive) Missed Opportunity

8. 95%LEAVE WITHOUT CONVERTING

9. 20%OPEN EMAIL
95%LEAVE WITHOUT CONVERTING

10. 1%SUCCESS RATE

11. The Crux of the Problem:
Relevance at Scale

14. ​Bob Dylan
“TheTimesTheyAreaChangin”

15. FIVETRENDS
Five Trends Putting Wind in Our Sails

16. Relevance in Mobile Becomes a Reality
TRENDONE

17. 50% of unique visiting
members are mobile visitors

18. Brands Leverage Data to be Relevant With Better
Content and Experiences
TRENDTWO

19. “Hello, Mr. Glass. We recognize you by
your phone number. Are you calling about
your flight tomorrow?”

20. Technology is Unlocking a Vast Nurturing
Opportunity
TREND THREE

21. Target Customer
Relevance Marketing

22. We’re Getting Better at Predicting Success
TREND FOUR

25. The Fusion of Advertising & Marketing Technology
TREND FIVE

26. Marketing Automation
Ad Technology
Relevance Marketing
Scale
Personalization

28. The Relevance Imperative

29. Our Audience

30. Over 380 million members in 200+ countries and territories

31. 1MPosts
Publishing
Platform

32. 10KPosts / Day
Publishing
Platform

33. Be The Most Effective Platform For Marketers
to Engage With Professionals

35. Be Relevant Early

37. Be Relevant On & Off Desktop

39. Be Relevant to Known and Anonymous Audiences,
Wherever They Travel Online

41. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

42. Measure Your Relevance

44. THE RELEVANCE IMPERATIVE
RELATIONSHIPS + RESULTS

45. Target Customer
Relevance Marketing